HubSpot
Adele Peer
Marketing Manager
Lilli Pilli,NSW
Summary
Dedicated Marketing professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
6
6
years of professional experience
Work History
Marketing Manager
Advantage Medical Professionals
06.2023 - 12.2023
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Led a team of marketing professionals to deliver high-quality campaigns on time and within budget.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
Marketing Specialist
Advantage Medical Professionals
09.2022 - 06.2023
- Create and execute high-conversion email drip campaigns, resulting in increased engagement and conversion rates for the company.
- Built marketing automation workflows to streamline processes and improve the efficiency of email campaigns, resulting in improved lead generation and sales.
- Develop and maintain marketing dashboards and reports, providing valuable insights into campaign performance and contributing to data-driven decision-making.
- Led the development and implementation of a lead scoring program, resulting in more targeted and effective lead nurturing.
- Led a successful website migration project, collaborating with external consultants and web developers to improve the user experience and enhance the company's online presence.
- Work closely with external consultants and web developers to optimize sales processes and improve website functionality.
- Create and manage 8-10 email blasts per month, outside of the drip campaigns, driving engagement and generating leads for the company.
- Generate detailed analytics reports on email marketing performance, providing key insights and recommendations for future campaigns.
- Define the marketing to sales workflow and assisted in building out all workflows regarding the sales process, improving efficiency and alignment between the two departments.
Marketing Manager
Learn To Win
05.2021 - 07.2022
- Created, designed, published, and analyzed metrics for social media content
- Prepared, organized, and promoted Zoom webinars
- Used Google Analytics and Google Data Studio to gather, present, and share data on various KPIs
- Created, sent, and analyzed email campaigns to thousands of recipients using HubSpot
- Edited and created company web pages using WordPress and Elementor
- Designed graphics using Canva
- Analyzed and optimized keywords in SEO and resolved poor rankings
Website Content Manager
San Jose International Airport
08.2020 - 05.2021
- Performed content updates, audits, maintenance, and creation of web pages using SharePoint and Drupal
- Documented processes, created manuals, and trained content managers on editing pages
- Performed migration for all site content using ShareGate
- Analyzed engagement metrics using basic SEO techniques
- Created and published unique graphic and copy content for website
Website Designer
SCS Inc
01.2021 - 02.2021
- Built and designed a brand new WordPress site including a services description page, a "contact us" form, and an interactive portfolio
- Met with the owner and president of the company to discuss specific requirements and desires for each page
- Designed landing pages that effectively conveyed brand messaging and promoted conversion goals, increasing lead generation potential.
- Created mockups and wireframes to present design concepts to clients, ensuring their vision was accurately represented in the final product.
Recruiter
Aerotek
08.2019 - 08.2020
- Participated in the full-cycle recruitment process for various commercial positions
- Phone screened and interviewed candidates to determine fit for open roles
- Provided candidates with all information regarding roles
- Maintained relationships with current contractors and performed all discipline, terminations, and feedback
- Use of Salesforce for candidate and client tracking
Live Sales Coordinator
University Tees
10.2017 - 10.2019
- Designed MailChimp campaigns to inform customers about sales and promotions
- Developed and fulfilled custom apparel orders
- Represented the company on social media to generate sales
- Met and exceeded monthly and annual sales goals
Marketing Intern
San Jose International Airport
06.2018 - 09.2018
- Planned and executed airline launch events and community outreach campaigns
- Created and updated travel destination blogs, social media campaigns, and web content
- Generated graphic and editorial content for online posts and publications
- Organized and led tours for students and professionals interested in aviation
- Wrote talking points for elected officials at press events
- Designed and ordered airport-branded promotional products
- Managed customer service comments, compliments, and concerns
Marketing Intern
Special Olympics Louisiana
08.2017 - 05.2018
- Developed engaging content for social media platforms and blogs
- Created and distributed media alerts and press releases to target media outlets
- Developed and maintained media databases and lists
- Managed, coordinated, and attended various fundraising and marketing events at state and national levels
- Conducted research and market analysis
- Created and updated website content
- Produced and edited marketing and fundraising videos
Education
Bachelor of Arts -
Southeastern Louisiana University
Louisiana, USA05.2018
Skills
- Digital Marketing
- Partnership Development
- Customer Acquisition
- Budget Administration
- Social Media Platforms
- Data Analytics
- Competitor Analysis
- Customer Segmentation
- SEO Optimization
- Project Management
- Marketing Campaign Development
- KPI Tracking
Certification
- HubSpot Digital Advertising Certification
- HubSpot Academy RevOps Bootcamp
- HubSpot Social Media Marketing Certification
- HubSpot Revenue Operations Certification
- HubSpot Inbound Certification
- HubSpot SEO II Certification
- HubSpot Contextual Marketing Certification
- HubSpot SEO Certification
- HubSpot Content Marketing Certification
- HubSpot Digital Marketing Certification
- HubSpot Email Marketing Certification
- HubSpot CMS for Marketers Certification
- HubSpot Marketing Software Certification
- HubSpot Reporting Certification
- HubSpot Inbound Marketing Certification
- HubSpot Inbound Marketing Optimization Certification
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeLocation Preference
On-SiteRemoteHybridImportant To Me
Career advancementCompany CulturePersonal development programsSoftware
Salesforce
WordPress
GA4
Microsoft Suite
Timeline
Marketing Manager
Advantage Medical Professionals
06.2023 - 12.2023
Marketing Specialist
Advantage Medical Professionals
09.2022 - 06.2023
Marketing Manager
Learn To Win
05.2021 - 07.2022
Website Designer
SCS Inc
01.2021 - 02.2021
Website Content Manager
San Jose International Airport
08.2020 - 05.2021
Recruiter
Aerotek
08.2019 - 08.2020
Marketing Intern
San Jose International Airport
06.2018 - 09.2018
Live Sales Coordinator
University Tees
10.2017 - 10.2019
Marketing Intern
Special Olympics Louisiana
08.2017 - 05.2018
Bachelor of Arts -
Southeastern Louisiana University
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