Adeleh Farzadfar
Mill Park,Australia
Summary
I have a strong academic background in economics, complemented by in-depth knowledge of management and marketing theory. This interdisciplinary foundation enables me to approach complex problems with both analytical rigour and practical insight. My experience with real-world management challenges has further enhanced my ability to apply theory to practice, particularly in the context of market dynamics and market behavior. I am especially interested in exploring how psychological and behavioral factors shape decision-making processes. As a fast learner and highly motivated, I thrive in collaborative environments and bring a strong combination of quantitative analysis and strategic thinking to research and practice at the intersection of economics, marketing, and behavioural science.
SCIENTIFIC INTERESTS
- Decision Making, Market Behavior, Behavioral Economics, Behavioral Marketing
- Focused on understanding how individuals and groups make economic choices under uncertainty, with emphasis on cognitive biases, pricing dynamics, consumer behavior, and market structures. Special interest in applying behavioral insights to real-world contexts such as housing markets and marketing strategies.
Overview
12
12
years of professional experience
Work History
Market Consultant (Full-time)
Kerman Real Estate
Tehran, Iran
04.2017 - 08.2020
- Designed and implemented data-informed marketing strategies aligned with business objectives and budget constraints
- Developed detailed marketing proposals and strategic plans based on consumer behavior analysis and market dynamics
- Collaborated with internal departments and coordinated with external vendors to ensure effective campaign execution
- Provided economic insights on branding, positioning, and communication by applying principles from behavioral economics to enhance decision-making and customer engagement
Research and Development Fellow
Telecommunication Company of Tehran
Tehran, Iran
03.2016 - 04.2017
- Designed ADSL sales campaigns informed by consumer behavior and market analysis
- Conducted research on innovative marketing strategies across various company services, with a focus on economic outcomes
- Contributed to internal projects aimed at enhancing decision-making and improving service effectiveness
Sales Expert Customer Service Sales Expert – Customer Service
Telecommunication Company of Tehran
Tehran, Iran
10.2009 - 03.2016
- Advised B2B and individual clients on telecom products and services, tailoring solutions to their specific needs
- Built and managed long-term business relationships through effective communication and service delivery
- Engaged in B2B outreach, including cold calling and account coordination, to expand the customer base
- Collaborated with internal teams on marketing initiatives and sales campaigns to support client acquisition
- Collected and analyzed customer feedback and market data to inform product development and service improvements
Marketing Assistant
Saman Safar Noor Travel Agency
Tehran, Iran
09.2008 - 09.2009
- Supported the marketing team with administrative tasks and day-to-day coordination of activities
- Maintained and updated spreadsheets and databases with financial and marketing data
- Helped organize and track the performance of promotional campaigns and events
- Assisted with market research efforts, compiling insights using basic marketing analytics tools
Education
Ph.D. Candidate - Behavioral Economics
RMIT University
Melbourne, VIC, Australia07-2024
Master of Business Administration (MBA) - Strategy
University of Tehran
Tehran, Iran02.2018
Bachelor of Science (B.Sc.) - Agricultural Engineering – Economics
Payame Noor University (PNU)
Tehran, Iran06.2013
TEACHING EXPERIENCES
- Teaching Assistant, University of Tehran, Tehran, Iran 2016 – 2017
- Courses: Advanced Strategy, Human Resources
- Tutor Beit-o-Zahra High School, Tehran, Iran 2004 – 2007
- Subjects: Calculus, Physics
Skills
- R
- Excel
- RapidMiner
- Vensim
- Microsoft Office Suite
- Microsoft Windows (All Versions)
Languages
- Persian (Farsi): Native
- English: Fluent, IELTS Academic Score: 6.5/9, Reading: 6.5, Listening: 6.5, Speaking: 7.0, Writing: 6.0
Accomplishments
- Ranked 901st among more than 40,000 participants in the national graduate university entrance exam (konkour), Iran
- Member of Iranian Business Excellence Association (IBEA) and Iran Management Association (IMA)
- Ranked 3rd/120 student in Beit-o-Zahra High School, diploma GPA 18.31/20
- Ranked 1st/40 student in Beit-o-Zahra High School, 1st grade GPA 19.51/20
- Ranked 1st/40 student in Beit-o-Zahra High School, 2nd grade GPA 19.36/20
Publications
Adeleh Farzadfar and Jalil Heidary Dahooie, “Clustering the Customers of ADSL Services Using a Combination of FCM and TOPSIS Methods”, to be submitted to Expert Systems with Applications.
References
- Peyman, Khezr, Dr., peyman.khezr@rmit.edu.au
- Armin, Pourkhanali, Dr., armin.pourkhanali@rmit.edu.au
- Jalil Heidary, Dahooie, Dr., heidary@ut.ac.ir
- Mohammadrahim, Esfidi, Dr., esfidi@ut.ac.ir
- Nastaran, Hajiheydari, Dr., nheydari@ut.ac.ir
- Mohammad, Haghighi, Prof., mhaghighi@ut.ac.ir
Timeline
Market Consultant (Full-time)
Kerman Real Estate
04.2017 - 08.2020
Research and Development Fellow
Telecommunication Company of Tehran
03.2016 - 04.2017
Sales Expert Customer Service Sales Expert – Customer Service
Telecommunication Company of Tehran
10.2009 - 03.2016
Marketing Assistant
Saman Safar Noor Travel Agency
09.2008 - 09.2009
Ph.D. Candidate - Behavioral Economics
RMIT University
Master of Business Administration (MBA) - Strategy
University of Tehran
Bachelor of Science (B.Sc.) - Agricultural Engineering – Economics
Payame Noor University (PNU)
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