Adhiraj Yadav

• Proactively manage client communications, expectations, and issues throughout their engagement and give clients a positive and rewarding experience with Kyck.
• Increased client satisfaction by building strong relationships and addressing their needs promptly.
• Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
• Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
• Conducted regular account reviews to identify areas for improvement and ensure continued success.
• Monitored industry trends to provide informed recommendations on new products or services that could benefit clients' businesses.
• Educated clients on new products or services to increase customer engagement with brand.
• Facilitated client satisfaction and renewed customer relations to drive growth.
• Contributed to team objectives in fast-paced environment.
• Increased brand awareness by developing and implementing effective Google and social media strategies.
• Boosted engagement rates with the creation of compelling and visually appealing content.

• Managed client accounts, facilitated onboarding, and collaborated with sales.
• Guided clients through setup, identified upselling opportunities, and addressed issues.
• Oversaw end-to-end campaign management, provided comprehensive reports, and proposed revenue-generating ideas.
• Acted as a liaison between internal and external stakeholders.
• Developed and executed upselling plans for business growth.
• Resolved client concerns promptly.

Responsible for planning, strategising and executing marketing strategies across New Zealand Couriers via online media channels. The role requires me to specialise in:

• Developing and implementing marketing campaigns, across a Digital marketing Funnel Including EDMs, Google Ads, SEO, LinkedIn ads and including external and internal newsletters.
• Coordinating, implementing, and continuously improving the digital aspects of the lifecycle marketing strategy across the Entire Digital marketing funnel and brand leveraging multiple stakeholders including senior management and Branch managers
• Migration and website design of a 500+ static HTML website to WordPress using tools like SEMrush, Ahrefs, Moz, Google Search Console etc. which included creating and revamping the entire visual look of the website
• Revamping and setting up a Google Ads Strategy from scratch which accounted for nearly 60% of the Total Lead acquisition generated with a higher close rate. This also included setting up a YouTube channel from scratch and implementing Video strategy like client testimonials, product debriefs, USPs, etc.
• Setting up a Meta (Facebook and Instagram) and LinkedIn content and Advertising Strategy for Lead acquisition and maintaining it throughout and creating engaging content
• Revamping the Welcome series to ensure that clients spend nearly 30-40% more using initially Mailchimp and Dynamic 365 CRM at a later stage
• Managing stakeholders like the IT team and agencies for various projects in Branding, Printing of Physical collateral, Digital campaigns and to ensure that SEO rankings are up to date and maintained
• Generating engaging content for SEO, Blogs, presentation, proposals, brochures, flyers, banners, billboards, Press releases and Client assistance using AI tools and also creative tools like Adobe Illustrator, Photoshop, Premier Pro, Canva etc.
• Sending out Blogs and Operational updates (more so during COVID) while coordinating with internal stakeholders, for example setting up a Network Status dashboard to see which branches in the network are fully functional or under pressure or setting videos for the brand to be used a CRO and Sales tool
• Assisting the Product development team with research and also being an SEO authority on panels for digital product development, for example, we developed a web dispatch and tracking tools for clients
• Creating Buyer and user personas and developing entire Customer Journey Maps around them
• Assisting in the implementation of Dynamic 365 Marketing CRM and executing EDMs chains and entire sales funnels on it
• Working with the Cyber security team to ensure that our website updates are released in a safe and timely manner
• Coordinating updates and SEO related improvements to the website and online presence. SEO accounted for nearly 50% of our Sales leads using tools like Google Search Console, SEMrush, Ahrefs, Moz
• Monitoring and analysing the digital channels and increasing conversion rate optimisation on the Digital channels using tools like Google Optimise, Hotjar, Google Analytics, Google tag manager, etc.
• Managing other critical projects as required to enable further efficiencies and modifications within the business.
• Undertaking and managing clerical and administrative tasks, processing invoices, financial budget management while assisting the marketing requirements from the nationwide team.
• Coordinating market research activities like Net Promoter Score (NPS) surveys, Annual Surveys and Network Pressure Tests using tools like MailChimp and SurveyMonkey.
• Working with multiple marketing agencies and contractors across various projects and tasks across digital, print and physical collateral.
• Working with the Product teams to streamline, create and market various digital products and services to existing clients.

• Planned and executed multi-channel marketing strategies for all Stuff brands.
• Specialized in customer journey mapping, market research, and UX-focused campaigns.
• Managed key account for Laithwaite's, executing diverse marketing campaigns.
• Led agile marketing strategy planning with multiple stakeholders.
• Applied creative thinking to design effective adverts for B2B and B2C channels.
• Independently executed diverse marketing campaigns.
• Coordinated notable projects: Canon Photo Awards 2019-2020, B2B Real Estate Value Proposition, and New Zealand House and Garden tours 2020.
• Directed promotional activities for New Zealand House and Garden, New Zealand Gardener, and TV Guide magazines.

• Spearheading a joint marketing project of the University of Auckland and Autex Industries to provide B2B branding and digital marketing solutions to Autex to enable launch and expansion in the United States of America.
• Designing a clear and consistent B2B branding strategy for the USA market.
• Developing a digital and content marketing strategy in consonance with the company's branding strategy.
• Restructure the company's website.

In India, Reliance Jio is a leading telecom operator, providing mobile and internet services, with a customer base of 350 million subscribers. The role involved:

• Team leader and trainer of 14-member corporate team with direct reporting to Corporate Marketing Manager.
• Relationship Executive for corporates, HNIs (High Net worth Individuals) and B2B clientele.
• Coordinator between the corporate team and store manager.
• Marketing lead for significant clients and outcall customers.