Aditi Baijal
Perth,Australia
Summary
Enthusiastic and results-driven digital marketer with a strong background in education and recent certification in Digital Marketing. Successfully transitioned from a teaching career, leveraging excellent communication and organizational skills to excel in the digital marketing field. Completed a 3-month internship where I gained hands-on experience in content creation, social media management, E-mail marketing and Customer Relationship Management (CRM). Currently working as a Digital Marketing Associate, passionate about driving online engagement and optimizing marketing strategies to achieve business goals.
Overview
11
11
years of professional experience
Work History
Digital Marketing Associate (Part Time)
Sydney Leads Digital Marketing
Sydney, NSW
06.2024 - Current
- Collaborated directly with the founder of a non-profit organization to plan email marketing campaigns through mailchimp with engaging content that drove conversions. and enhance their LinkedIn presence, including creating engaging content, increasing follower engagement, and aligning social media efforts with the organization's mission and goals.
- Created content and managed the Facebook page for a nursing and care organization. Set up and ran Meta Ads, analyzed their performance, and made adjustments to enhance their effectiveness.
- Established and managed social media pages for a newly launched education business. Set up and ran their Meta Ads campaigns.
- Planned email marketing campaigns with engaging content that drove conversions.
Social Media Marketing Manager Internship
Sydney Leads Digital Marketing
Sydney, NSW
03.2024 - 05.2024
- Managed and optimized social media platforms including Facebook, Instagram, and LinkedIn to increase brand awareness and engagement for two clients including a NFP organization.
- Created and scheduled content, utilizing analytics tools to track performance and adjust strategies for maximum impact.
- Worked closely with the founders of an NFP organization to integrate their marketing and branding needs into cohesive social media strategies that aligned with overall marketing goals and objectives.
- Managed workflows through a CRM for a nursing and care organization, improving efficiency and client management.
Instagram Page Manager
Self
Perth, WA
11.2023 - Current
- Embarked on a journey to master social media marketing through the creation and management of my own Instagram page
- Learning to craft engaging content, analyze insights, and implement growth strategies to foster a budding online community
- Eager to evolve and contribute actively to the dynamic world of digital marketing.
Primary Teacher
RPS International School Gurgaon
Gurgaon, India
04.2022 - 11.2022
- Working as a PRT and taking English in Grades 4 and 5
- Executing lessons efficiently using different styles of teaching depending on the content
- Worked in tandem with the administration to discuss modifications in the curriculum.
Primary Teacher
St. Xavier's High School
Gurgaon, India
03.2016 - 12.2018
- Handled the roles and responsibilities of Grade 1 as a Class Representative and a mother teacher
- Conducted classes on all subjects
- Tasked with curating and communicating important internal announcements
- Worked in tandem with the administration to discuss modifications in the curriculum.
Primary Teacher
Nehru World School
Gurgaon, India
08.2013 - 11.2015
- Worked as a Primary Teacher, taught both CBSE‑i as well as the regular CBSE curriculum
- Planned and designed the curriculum for Ev.S, Grade 1 and 2 (NCERT)
- Designed Lesson Plans and spirals as per NCF‑2005 guidelines for EVS, Grade 3, 4 and 5 (NCERT)
- Created more interactive learning content for Grade 1
- Designed and organised workshops for implementing lesson plans.
Primary Teacher
Delhi Public School Ghaziabad
Gurgaon, India
03.2013 - 08.2013
- Managed the roles and responsibilities of Grade 1 as a mother teacher
- Conducted classes on all primary subjects
- Gained knowledge of the primary school curriculum as well as scheduled co‑curricular activities.
Education
Certified Digital Marketing Professional (CDMP) Course -
Digital Marketing Institute
06-2024
Digital Entrepreneur Certification -
Digital Marketing Coach- Poonam Mantri
Bachelors in Education -
Chaudhary Ranbir Singh University
Masters in English -
Mahatma Gandhi University
Elementary Teacher Training (ETT) -
Amity Centre for Educational Research and Training (ACERT)
Bachelors in Art -
Delhi University
Skills
- Social Media Marketing (Instagram,facebook and Linkedin)
- Email Marketing
- Customer Relationship Management (CRM)
- Search Engine Optimization
- Content Marketing
- Graphic Design using Canva
Languages
English
Full Professional
Hindi
Native/ Bilingual
References
- Naveed Mohammed- Managing Director, Sydney Leads Digital marketing, +61 401 538 866, naveed@sydneyleads.com.au
- Vineti Anand- Co-founder, APOC, +61 427 212 835, vineti.83@gmail.com
Timeline
Digital Marketing Associate (Part Time)
Sydney Leads Digital Marketing
06.2024 - Current
Social Media Marketing Manager Internship
Sydney Leads Digital Marketing
03.2024 - 05.2024
Instagram Page Manager
Self
11.2023 - Current
Primary Teacher
RPS International School Gurgaon
04.2022 - 11.2022
Primary Teacher
St. Xavier's High School
03.2016 - 12.2018
Primary Teacher
Nehru World School
08.2013 - 11.2015
Primary Teacher
Delhi Public School Ghaziabad
03.2013 - 08.2013
Certified Digital Marketing Professional (CDMP) Course -
Digital Marketing Institute
Digital Entrepreneur Certification -
Digital Marketing Coach- Poonam Mantri
Bachelors in Education -
Chaudhary Ranbir Singh University
Masters in English -
Mahatma Gandhi University
Elementary Teacher Training (ETT) -
Amity Centre for Educational Research and Training (ACERT)
Bachelors in Art -
Delhi University
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