Strategic Communications & Media Manager with experience across government & international sport ecosystems. Specialist in integrated media strategy, crisis communications & multi-stakeholder coordination for large-scale sporting events & national initiatives. Campaigns contributing to 22.9 billion+ media impressions & 1.4 billion+ digital engagements across Olympic & national sport programs.
Overview
4
4
years of professional experience
Work History
Communications & Media Manager
SPORTS AUTHORITY OF INDIA
New Delhi, India
01.2023 - 01.2025
Developed communications strategy supporting India’s 2036 Olympic Games bid, aligning messaging across multiple ministries & international stakeholders.
Led integrated media strategy for the Paris 2024 Olympic Games & Hangzhou 2023 Asian Games.
Delivered campaigns generating 22.9 billion+ cumulative media impressions & 1.4 billion+ digital engagements.
Coordinated communications across Union Ministries, State Governments, national federations & athlete stakeholders.
Oversaw communications delivery for elite athlete programs including the Target Olympic Podium Scheme (TOPS) & Target Asian Games Group (TAGG).
Managed annual communications budget of AUD$500k ensuring full financial compliance, procurement transparency & audit readiness.
Produced executive briefing materials & strategic reports supporting senior government decision-making across event planning & delivery cycles.
Led crisis communication response during the World Para Athletics Championships 2025, coordinating medical, security & media teams to manage sensitive incidents with zero reputational impact.
Designed & grew the Government of India’s #SundayOnCycles initiative, managing marketing strategy, social media engagement & event coordination. Attracted 5,000+ weekly participants across 60 consecutive events.
Media Manager
KREEDON TECH MEEP SPORTS PVT. LTD
Pune, India
01.2021 - 01.2023
Designed & executed a data-driven digital growth strategy, increasing daily website traffic from 1,600 to 35,000+ visitors.
Generated AUD$250k in annual revenue through targeted digital campaigns & commercial partnerships.