Aditya Shalikram Kularkar
Wentworthville,NSW
Summary
Resourceful Camp Leader with excellent management skills in Campaign Analytics and field. Directed large camper program and earned [Number] cumulative satisfaction ratings from campers' parents and guardians. Exceptional communications skills enabled forging of beneficial relationships with young campers and adult family members.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Senior Campaign Analyst
National Australia Bank
12.2021 - Current
- Led a team of four members, including one onshore and three remote members in India. Collaborate with onshore and offshore team members to align on objectives, strategies, and project timelines. Develop and execute data analysis and data-driven projects to meet business objectives. Monitor project progress, ensuring adherence to quality standards, and provide guidance and issue resolution to team member
- Collaborate with stakeholders to gather and define business requirements for projects and initiatives. Analyze complex data sets to identify trends, patterns, and opportunities for process improvement. Translate business requirements into technical specifications for development of SAS Code.
- Collaborate with business stakeholder in the development of objectives, strategies, and plans to enhance customer satisfaction and optimize resource utilization. Utilize data modeling and segmentation techniques to refine campaign targeting and personalization. Implement A/B testing and multivariate experiments to enhance campaign strategies and improved conversion rates.
- Engage stakeholders in discussions about business challenges, assisting in the analysis and evaluation of existing systems and structures to solve business problems.
- Enhance and optimize current methods and procedures, facilitating the efficiency of ongoing and new campaigns while tackling business challenges.
- Systematically evaluate operational control and risk protocols, with a strong commitment to placing customer benefits at the forefront during the development of marketing campaigns.
IT Analyst
Tata Consultancy Servies
08.2018 - 12.2021
- Proficient in crafting SAS code to meet campaign requirements and producing campaign performance tracking reports following campaign launches.
- Collaborate with the business to facilitate business incident remediation following approved regulatory procedures. Identify and assess customer and financial impacts, and contribute to generating financial remediation files for batch refunds.
- Effectively communicate refund issuance to customers and manage customer communications through Salesforce, including email and SMS channels.
- Skillfully build Salesforce automation for recurring communications and campaigns, enhancing operational efficiency.
- Adhere to Agile practices using JIRA for project management, fostering a dynamic and collaborative work environment.
- Provide valuable assistance to the Product team in addressing queries and analyzing issues, enabling data-driven decision-making.
- Played a pivotal role in the design and development of new Management Information Systems (MIS) to monitor the performance of diverse business initiatives.
- Demonstrate proficiency in automating repetitive processes using SAS macros to improve user-friendliness and minimize manual interventions.
- Perform incentive computation for collection agents based on various key performance indicators (KPIs) and performance rankings within the team.
Business Analyst
Genpact
06.2015 - 07.2016
- Contributed to the Marketing Analytics Team at Synchrony Financial in the USA.
- Played a pivotal role in supporting the development and implementation of dynamic business solutions for SAM's portfolio.
- Leveraged SAS Macros to optimize processes, leading to automation and increased accuracy.
- Developed and maintained in-store and global sales data, which significantly contributed to SAM's business growth through Sales cube data.
- Managed monthly reports to effectively track and evaluate promotional sales performance.
- Demonstrated proficiency in creating and automating new reports for business operations, subsequently facilitating handover to the MIS team for monthly execution.
- Collaborated with the Campaign team, providing crucial support in generating data tailored to their specific requirements.
- Conducted SAS reporting and analysis to extract valuable insights for optimizing marketing strategies and campaigns.
Consultant
Saksoft India
06.2014 - 07.2015
- Contributed to the Collections Data team within BIU at Axis Bank, Mumbai.
- Played a pivotal role in maintaining a data mart tailored for the Collection Team, providing vital support.
- Expertly transformed raw data from the collection MIS team into structured datasets, managing an extensive data library for collections.
- Utilized SAS, Excel, SQL, and Teradata for reporting and in-depth analysis to extract valuable insights. This skill set was instrumental in supporting the decision tree and model development process through both direct and calculated variables.
- Demonstrated proficiency in crafting data for Decision Trees and Model development.
- Ensured the maintenance of a monthly dashboard for the collections team, offering comprehensive support.
- Skillfully fulfilled various other data requirements for different business functions, showcasing the adept use of SAS, Excel, SQL, and Teradata for data-driven decision-making.
Consultant
SNP Corporate Private Limited
09.2013 - 05.2014
- Engaged in Marketing Analytics within CIU at HDFC Bank, Mumbai.
- Supported third-party products, including life insurance, general insurance, and mutual funds.
- Proficiently maintained and generated data dumps for third-party product analysis, utilizing skills in SAS, Base SAS, Advanced SAS, and macros.
- Created monthly dashboards for life insurance, general insurance, and mutual funds, skillfully employing Excel.
- Provided invaluable data and support to the Marketing, Campaign, and Product Teams in line with their specific requirements, utilizing proficiency in Teradata.
- Conducted recalibration for existing Cross-sell Models of third-party products based on their performance.
- Executed tasks such as customer segmentation, delivering contact-ready customer data for campaign launches, assessing monthly campaign performance, and conducting ad-hoc analyses as per evolving requirements.
Education
Bachelor of Engineering - Electronics And Tele Communications Engineering
G. H. Raisoni College of Engineering
Nagpur, Maharashtra, India06.2012
Skills
- Base SAS, Advanced SAS, SAS SQL, SAS Macros
- SQL and Excel Expertise
- Teradata
- Salesforce Marketing Cloud
- Tableau
- Sinch
- MS Office
- Data Mining
- Quality Assurance
- Requirements Gathering
- Campaign Performance Tracking
- Campaign Development
Certification
Base SAS Certification.
Advance SAS Certification.
Professional Banking Fundamentals by Finsia.
Timeline
Senior Campaign Analyst
National Australia Bank
12.2021 - Current
IT Analyst
Tata Consultancy Servies
08.2018 - 12.2021
Business Analyst
Genpact
06.2015 - 07.2016
Consultant
Saksoft India
06.2014 - 07.2015
Consultant
SNP Corporate Private Limited
09.2013 - 05.2014
Bachelor of Engineering - Electronics And Tele Communications Engineering
G. H. Raisoni College of Engineering
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