Adlina Rania Arvyanissa Ramly
Melbourne ,Victoria
Summary
Brand Marketing Specialist with expertise in content strategy, influencer marketing, and visual storytelling. Achieved over 2.24 million TikTok views through effective content production and influencer partnerships at SKINTIFIC Cosmetics, enhancing brand engagement and visibility. Highly passionate about the beauty and wellness industry, with a strong ability to craft compelling campaigns that align brand identity with audience needs. Skilled in campaign planning, performance analytics, and community-driven brand building across various platforms. Seeking to leverage skills in contributing to purpose-driven brands focused on impactful storytelling and growth.
Overview
5
5
years of professional experience
Work History
Brand Marketing Specialist
SKINTIFIC Cosmetics Ltd
South Jakarta
10.2022 - 10.2023
- Collaborated with marketing and creative teams to build social media contents on Instagram and TikTok, aligned visual storytelling with campaign goals and audience insights.
- Responsible in reaching targeted potential KOLs and Influencers to promote SKINTIFIC products on TikTok and Instagram, with relevant influencer's current skin conditions.
- Forecasted campaign growth, worked closely with business development team.
- Created viral TikTok special project briefs for content promotion, highlighted product's USP to drive sales traffic, communicated personalized briefs for each KOLS, provided feedbacks for content drafts, and approved final contents to post.
- Achieved 2.24M+ TikTok views by December 2022, demonstrating a strong understanding of content performance, virality drivers, and visual storytelling.
- Evaluated KOL's posted contents and tracked campaign achievements.
Marketing (KOL Management) Intern - Makarizo Advisor
PT. Akasha Wira International, Tbk
10.2021 - 12.2021
- Created a viral content concept brief for Makarizo Advisor’s Hair & Scalp Tonic campaign, aligning influencer output with brand storytelling goals.
- Conducted trend research to identify content angles, hook styles, and platform shifts that informed both creator briefs and internal creative direction.
- Contributed to campaign ideation, supporting the internal marketing team with insight-based brainstorming and influencer feedback loops.
- Initiated and managed outreach to key opinion leaders (KOLs) for a TikTok-driven activation, helping ensure content stayed relevant, platform-specific, and consumer-aligned.
- Gained hands-on experience in working across content strategy, influencer marketing, and campaign execution—from concept to result tracking.
Social Media Marketing Online Course
Rakamin Academy
08.2021 - 11.2021
- Participated in the Digital Marketing Online Career Acceleration Course.
- Learned basic Digital Marketing skills, including SEO, SEM, Copywriting, Content Marketing, Social Media Marketing, Google Ads, Facebook Ads, Organic Marketing, Ads Experiment & Evaluations.
- Received an Award as Outstanding Final Project Team.
- Handled Social Media Marketing for Lively Bag to promote their current products: engagement rate increased by 400%, reach increased by 432%, impression increased by 257%, Instagram visits increased by 102%, sales increased by 78%.
- Developed an understanding of how to balance brand voice with creator authenticity, ensuring consistency while giving space for genuine connection with the audience.
Sales & Marketing Intern - Digital Marketing Division
PT. Mulia Inti Pangan
03.2021 - 06.2021
- Conducted qualitative and quantitative research to identify audience segments, content preferences, and brand perception.
- Planned and implemented content strategies, including content pillars, copywriting, and publishing schedule to improve brand consistency.
- Created and published Instagram content (posts, Stories, Reels) that showcased product benefits in an approachable, engaging tone.
- Organised and hosted an Instagram Live session with a professional chef, resulting in a 35% spike in live engagement and increased brand trust among health-conscious audiences.
- Drove a 29% increase in follower growth and over 1.5x improvement in post reach within two months through targeted awareness and interactive campaigns.
- Improved overall Instagram engagement rate by 22%, using audience insights to shape relatable and conversion-friendly content.
- Worked cross-functionally to ensure all creative outputs supported the brand's mission, focusing on health-oriented storytelling and customer connection.
Social Media & Influencer Division
A:M Festival
02.2019 - 07.2019
- Planned and executed daily and monthly social media campaigns, with a primary focus on Instagram content strategy and execution.
- Developed and implemented detailed content calendars, ensuring consistent brand storytelling, timely promotion, and audience engagement.
- Led influencer outreach and partnership efforts, including identifying aligned creators, managing collaboration terms, and maintaining ongoing relationships to support campaign goals.
- Ideated and executed interactive installation concepts at the event venue to enhance visitor experience and drive organic content creation through visual engagement.
- Managed venue installation logistics, ensuring brand coherence across physical and digital touchpoints.
- Delivered outstanding performance growth across key social metrics: Engagement rate increased by 400%, Reach increased by 432%, Impressions up by 257%, Instagram profile visits grew by 102%.
- Drove an 800% increase in ticket sales, totaling Rp 7,280,400 in revenue uplift during campaign period.
Education
Master of Arts - Branding
Universitas Prasetiya Mulya
01.2021
High School Diploma -
Al-Izhar Pondok Labu
01.2017
Master of Arts - Master of Marketing Communications
University of Melbourne
Melbourne, VICSkills
- Content Creation and Copywriting
- Innovative Thinking and Creativity
- Trend Spotting
- Market Research
- Visual Campaign Planning
- Influencer Collaboration
- Project Management
- Performance Analytics
Accomplishments
- Finalist Marketing Management Competition Award, Universitas Prasetiya Mulya, 07/01/19
- 1st Grand Prix Awards - International Competition Award, Universitas Prasetiya Mulya, 11/10/17
- 1st Prize of the Folklore Dance Category, Special Prize of the Jury for Artistry in the Performance of the Competition Program, and Special Reference for Participation in the World Championship of Folklore from UNESCO, 10th International Folklore Competition, St. Petersburg, Russia
Timeline
Brand Marketing Specialist
SKINTIFIC Cosmetics Ltd
10.2022 - 10.2023
Marketing (KOL Management) Intern - Makarizo Advisor
PT. Akasha Wira International, Tbk
10.2021 - 12.2021
Social Media Marketing Online Course
Rakamin Academy
08.2021 - 11.2021
Sales & Marketing Intern - Digital Marketing Division
PT. Mulia Inti Pangan
03.2021 - 06.2021
Social Media & Influencer Division
A:M Festival
02.2019 - 07.2019
Master of Arts - Branding
Universitas Prasetiya Mulya
High School Diploma -
Al-Izhar Pondok Labu
Master of Arts - Master of Marketing Communications
University of Melbourne
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