Adolphus Waylee

Responsibilities and Achievements:

• Spearheaded and orchestrated internal and external marketing events, resulting in a remarkable 20% increase in recruitment, effectively expanding the institute's influence.
• Amplified brand recognition among key customer demographics through meticulously crafted social, print, and email campaigns, culminating in an impressive 41% surge in email open rates.
• Crafted captivating brochures and flyers that served as potent promotional tools, contributing to enhanced brand visibility and engagement.
• Addressed a wide range of marketing inquiries via email, phone, and mail, simultaneously managing the marketing email inbox to ensure streamlined communication.
• Devised and executed comprehensive marketing strategies for career expos and events, leading to a substantial 23% surge in interest for our courses, significantly boosting brand recognition.
• Fostered beneficial relationships with external publishers and contractors, negotiating advantageous contracts and ensuring the successful delivery of projects.
• Collaborated with design and media teams, contributing to the development of visually stunning creative assets that captured attention and conveyed the institute's essence.
• Conducted meticulous market research, uncovering new opportunities and untapped target markets which further expand the institute's reach in rural areas in western Australia.
• Managed interactions with publishers, strategically booking ad spaces to promote our courses, thereby optimising visibility and engagement.

• Campaign Management Excellence: Orchestrated campaigns for diverse clients that consistently outperformed sales targets, showcasing exceptional strategic acumen and execution.
• Strategic Market Expansion: Successfully researched and evaluated potential new markets and products, contributing to the institute's market diversification and growth.
• Compelling Content Creation: Crafted compelling marketing, advertising, and website copy that resonated with the audience, leading to heightened engagement and brand loyalty.
• Proactive Lead Generation: Utilized a multifaceted approach encompassing phone calls, emails, and face-to-face interactions to generate valuable leads, bolstering awareness and significant improvement in applications numbers, from 1470 the year before to 2150.
• Precise Proofreading: Displayed meticulous attention to detail by meticulously proofreading marketing collateral before printing, ensuring error-free and polished materials.
• Customized Marketing Solutions: Innovatively designed customized marketing materials that effectively enhanced product awareness and engagement among target audiences, increasing our newsletter readers by 28%.

Responsibilities and Achievements:

• Strategic Data Management: Elevated database accuracy by meticulously inputting new data, updating records, and conducting cross-checks, ensuring a current and reliable marketing database.
• Error-Free Collateral: Played a key role in maintaining the organization's professional image by proficiently proofreading marketing collateral before printing, resulting in error-free materials.
• Real-Time Analytics: Successfully tracked marketing efforts to monitor results in real-time, enabling swift adjustments for optimal campaign performance.
• Consistent Campaign Excellence: Managed campaigns for diverse clients that consistently surpassed sales goals, showcasing a track record of achieving exceptional results.
• Customized Content Creation: Demonstrated skill in crafting engaging marketing, advertising, and website copy that resonated with the audience, driving engagement and brand affinity.
• Took charge of inputting new data, updating old records, and cross-checking information, playing a pivotal role in maintaining an accurate and up-to-date marketing database, and build an Alumni data base online making it easy to search for alumni.
• Conducted meticulous proofreading of marketing collateral before printing, ensuring error-free materials that projected a professional brand image.
• created spreadsheets to track and build recruitment EDMs and updated spreadsheets with a range of information, including statistical, financial, and non-financial data.
  
  

• Handled customer inquiries and suggestions courteously and professionally.
• Actively listened to customers, handled concerns quickly and escalated major issues to supervisor.
• Answered constant flow of customer calls with minimal wait times.
• Answered customer telephone calls promptly to avoid on-hold wait times.
• Updated account information to maintain customer records.
• Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.
• Offered advice and assistance to customers, paying attention to special needs or wants.
• Clarified customer issues and determined root cause of problems to resolve product or service complaints.
• Participated in team meetings and training sessions to stay informed about product updates and changes.
• Provided primary customer support to internal and external customers.

• Used consultative sales techniques to understand customer needs and recommend relevant products and services.
• Provided sales and customer service assistance to walk-in traffic
• Responded to telephone and in-person requests for information.
• Followed up with existing customers to provide additional support and address concerns.
• Maximized customer retention by resolving issues quickly.
• Evaluated customer purchase requirements and recommended best-fit company offerings.
• Implemented up-selling strategies, encompassing recommendation of accessories and complementary purchases.
• Increased overall revenue 5% from sales through effective salesmanship and great negotiation skills