Adrian Carle

Letterbox Media is responsible for the implementation and delivery of over 150 million flyers and catalogues a year. Letterbox Media works with clients large and small.

• Identified new business opportunities through market research and lead generation.
• Regular client contact in order to address key account needs.
• Developed strong relationships with national clients through effective communication and negotiation skills.
• Utilized CRM software to effectively track account information, sales activities, and client interactions in managing accounts.
• Managed a portfolio of national and SME clients, ensuring timely response to customer inquiries and efficient problem resolution.
• Increased overall sales performance by implementing account management principles.
• Developed and delivered presentations to key customers to position products and services.

In 2018 I decided to take a life break. My family and I moved to the south of France for a year. In that time I reconnected with family and enjoyed the benefits of living in rural France.

Letterbox Deals was established in 2009. It was set up as a discount booklet delivered to over 3.5 million homes across Australia.

• Started in the business at its inception and was responsible for overseeing it's growth, including managing 25 staff in sales, finance and production.
• Responsible for the growth of the company leading to a BRW Fast 100 Start Up award, BRW Fast 100 award and Top 10 Smart Start Up Awards.
• Established an outbound BPO sales team based in India. This team became an integral part of the companies sales team.
• Grew revenue over 100% year on year in the first 4 years and was a key part of maintaining that revenue growth.
• Managed key stakeholders internally and externally. This involved working directly with the board and key suppliers and clients.
• Negotiated effectively with both large enterprise at C-Suite level and SMEs.
• Managed budget implementations including managing the P&L.
• Oversaw hiring and managing employee evaluations and contract details.
• Worked effectively in fast-paced environments.

Niche Media features Australia’s most trusted B2B media brands that work symbiotically with Niche Content.

• After 2 years promoted to General Manager and lead a team of 6 Account Managers.
• Successfully responsible for cold calling and managing the sales process to closure.
• Won Sales Person of the year twice.
• Bought in the largest single sale by revenue in the companies history.

Communication Works has a long history of producing custom media and marketing tools for a huge range of high-profile clients. They are the largest and most successful UK company to do this on an ad-funded basis.

• Increased client base by identifying new business opportunities and cultivating strong relationships with key decision makers through cold calling.
• Worked to tight deadlines.
• Reached out to potential customers via telephone, email, and in-person inquiries. This involved making over 70 cold calls a day.
• Consistently met and exceeded sales targets.