Adrian Goh

Youfoodz is a market leader in the supply of ready meals, beverage and healthy snacking products

Key roles and achievements:

• Responsible for the overall business management of major grocery retailers including Woolworths, Coles and ALDI in a multi category environment that includes Ready Meals, Snacks and Beverages
• Successfully developed Youfoodz business into Coles, Woolworths and ALDI achieving a national retail footprint for the Youfoodz brand and upscaling opportunities for the business
• Expand Youfoodz presence with major's supermarket group developing it into a multi-category business resulting in business growth >10X
• Responsible for P&L to ensure profitability of individual customers and portfolio margin
• Effective management of Co-Op expenditure to drive growth and maximizing dollar impact
• Successfully managed strategic relationships with customers to execute category and joint business plan
• Oversee successfully NPD launches into major accounts through effective communications with both internal and external stakeholders, accurate forecasting and establishing effective interdepartmental relationships
• Providing leadership and directions to customer service, territory managers and NPD team to achieve channel objectives.

OneHarvest is a market leader and one of the largest suppliers of Fresh Cuts, Wet and Dry salad in Australia with an overseas presence

Key roles and achievements:

• Responsible for the overall business management of key grocery accounts in Woolworths and ALDI
• Effective business management and establishing excellent partnership with customers to achieve mutually beneficial commercial objectives
• Maintaining existing business and developing new business with key retailers through effective category management
• Adding value to through the development of category plans and conducting category reviews
• Improving service levels with Woolworths and ALDI by effective forecast management to achieve greater accuracy and reducing OOS
• Assist with the conceptualization at various stages of the company's NPD implementation efforts to drive innovation to key accounts.

Capilano Honey is a market leader and the largest supplier of Honey in Australia with a strong international presence

Key roles and achievements:

• Responsible for the overall business management of key grocery accounts of Woolworths, Coles, ALDI and Costco (approximately $70m)
• Managed and improved promotional effectiveness resulting in improvement in company's incremental profits and increase visibility of Capilano brand as a market leader
• Effective management of Co-Op expenditure to drive category share and brand growth within the category
• Developed new business opportunity with Costco resulting in a 5% increase in revenue growth
• Rebalanced portfolios mix through improved Private label business initiatives with a key retailer resulted in significant improvement in profitability
• Improved service level with Woolworths and Coles by approximately 15% through improving forecast accuracy and structured internal communications with Ops team significantly reducing unsupplied rate.

Trumps is a leading Brisbane Based Australian manufacturer of nuts, grains, dried fruits, nut mixes as well as a major supplier of health food products sold nationally across major grocery retailers

Key Achievements and Responsibilities

• Responsible for the company's largest business with focus on Woolworths and Coles to ensure continuous expansion and development of new business
• Achieve over 30% growth in sales turnover and over 4% increase in gross profit margin in 3 years
• Spearheaded and successfully launched significant innovation into Woolworths establishing category leadership
• Coordinated all NPD efforts and successfully launched over 40 Woolworths branded lines increasing turnover and profits
• Successfully negotiated new business opportunities into Costco leading to increase penetration for the company's brands
• Provided leadership, developed, and mentored a team of 2 direct reports to achieve and exceed business objectives.

Hussey & Co is an established Australian grower, supplier and exporter of baby leaves, salad mixes and herbs.

Key Achievements and Responsibilities

• Successfully established meetings and built key relationships with relevant managers of all major supermarket chains within a short time frame
• Successful established business partnership with ALDI and instrumental in the securing of national contract for the company
• Successfully reach the business end of negotiation with major retailers
• Create business and network opportunities with major retailers.

Yuen's Market is a major Queensland based supplier of Asian grocery and brand owner of Pandaroo, a popular Asian food brand with national distribution in major supermarket chains and food service sector

Key Achievements and Responsibilities

• Spearheaded and introduced a new Asian snacks range into major supermarket chains leading to estimated 20% increase in revenue and achieve leadership position for that category
• Improved Pandaroo's distribution from 2 states to national distribution and increased category market share by 2%
• Contributed significantly to the growth of the company's food service business through successful negotiation of national distribution agreement with major food service distributors
• Successfully negotiated distribution into Coles and Woolworths nationally through effective marketing and promotion strategy and increased brand share
• Spearheaded the development of the brand's website and email marketing efforts which led to increase effectiveness in integrating promotional efforts
• Successfully managed various ATL campaigns including TVC and radio campaigns leading to exponential growth in brand awareness and cut through
• Successfully negotiated and concluded new agency agreements with leading brands
• Provided leadership and mentorship to a team of 3 direct reports.| Page