Adrian Martin

• Led the transition of Jetstar’s media sales in-house, developing and executing a go-to-market strategy to drive long-term revenue growth.
• Built and managed a robust media partnership pipeline, securing direct media collaborations and structured sales approaches to achieve AU$200,000 in monthly revenue.
• Aligned cross-functional teams to implement business strategies, ensuring an omnichannel approach to partnership development.
• Spearheaded the rollout of Jetstar’s in-house digital media program, overseeing ad-serving technology RFPs, vendor selection, and integration to establish Jetstar as its own media agency.
• Led RFP processes for new media and payment providers, securing competitive agreements that enhanced customer engagement and maximized commercial outcomes.
• Fostered strong relationships with internal and external stakeholders, including Qantas Loyalty, tourism bodies, airports, and technology partners, to drive strategic initiatives and revenue growth.
• Conducted in-depth benchmarking of retail media competitors, analyzing first-party data strategies to refine Jetstar’s media approach.
• Secured over AU$500,000 in new partnership revenue, executing high-impact sales and media strategies.
• Successfully transitioned Jetstar’s media sales function in-house, laying the foundation for sustainable revenue growth and operational efficiency.
• Led the commercial strategy for a new digital advertising platform, integrating targeted marketing and advertising solutions across Jetstar’s customer journey.

• Develop and maintain strong relationships with airport partners, government bodies, and stakeholders.
• Maximise commercial agreements with partners, ensuring alignment with brand and revenue objectives.
• Collaborate with marketing teams to develop promotional strategies and campaigns.
• Oversee contract negotiations, budget forecasting, and reporting on performance metrics.
• Leverage data analytics to optimise campaign impact and sales performance

Achievements

• Secured $950,000 in government funding through grant submission, demonstrating growth potential in regional Australia via commercial modelling and a robust marketing and communications plan.
• Successful negotiated and contracted Aeronautical Services Agreements with new partner airports, securing cost effective passenger service fees and growth incentives.

• Developed and executed marketing strategies to grow brand awareness and audience engagement.
• Managed sponsorship and partnership relationships to align with brand objectives.
• Led promotional events, activations, and marketing campaigns to drive visitation.
• Collaborated with internal teams to optimise digital and experiential marketing strategies.

Achievements:

• Launched a successful partnerships and sales strategy during a business transition.
• Developed and implemented a Schools and Groups programme aligned with educational curriculums.

• Manage a portfolio of key relationships to grow partner associations and increase investment.
• Develop marketing communication plans focusing on partner objectives and brand engagement.
• Plan and execute B2C activations and community engagement events.
• Oversee contract negotiations, SLA management, and budget forecasting.

Achievements:

• Renegotiated a three-year agreement with State Government, increasing investment by 13% annually.
• Secured a new Principal Partner, generating over $500,000 in revenue.

• Develop and implement marketing and partnership strategies to promote the airline.
• Lead a national team to deliver customer-centric marketing initiatives.
• Plan and execute experiential B2C brand activations.
• Manage contracts and maintain a robust partnership pipeline.

Achievements:

• Awarded the Singapore Airlines Marketing Innovator Southwest Pacific 2019 award

• Design and implement customer experience (CX) and user experience (UX) strategies.
• Manage marketing budgets and financial requirements.
• Develop data-driven segmentation strategies for effective campaign reach.
• Oversee creative and media agency engagements.