Adrian Mitchell
Brisbane,QLD
Summary
An experienced retail processional with over 25 years in the industry, spanning roles from sales, warehousing, retail management, product management and buying, Chief Marketing Officer and most recently Chief Customer Officer.
With a strong commercial background and customer centric focus, I'm adept at setting and exceeding revenue and profit targets, managing multi-million dollar budgets and building and leading high performing teams.
Overview
25
25
years of professional experience
Work History
Chief Customer Officer
BSR Group
06.2022 - Current
- Lead the strategic development and execution of comprehensive marketing campaigns across a diverse range of digital and traditional channels.
- Provide oversight for multiple eCommerce websites ensuring an optimal website customer experience, driving revenue growth.
- Manage retail sales initiatives across both franchisee and corporate store networks, optimising performance and enhancing customer satisfaction.
- Proactively monitor and analyse customer engagement metrics, implementing innovative initiatives to improve overall customer experience and operational efficiencies.
- Collaborated with cross-functional teams to improve overall customer experience across all touchpoints.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Devised and presented business plans and forecasts to board of directors.
Chief Marketing Officer
BSR Group
12.2015 - 06.2022
- Managed cross-functional teams for successful marketing campaign execution and performance analysis.
- Established strategic partnerships, expanding market reach and driving revenue growth.
- Oversaw budget allocation and management for all marketing initiatives, maximizing impact while maintaining costefficiency.
- Delivered consistent growth in key performance indicators by continuously refining marketing strategies based on analytics insights.
- Directed corporate rebranding efforts to align with company vision and mission statement.
- Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
Chief Digital Officer
BSR Group
11.2014 - 12.2015
- Improved digital customer experience by implementing innovative strategies and technologies.
- Led the digital transformation of the company, expanding our reach and increasing efficiency.
- Developed data-driven marketing campaigns for better customer engagement and revenue growth.
- Optimised eCommerce platforms to enhance user experience and drive online sales.
- Managed multi-million-dollar technology budgets while delivering cost-effective solutions on time and within scope.
- Negotiated strategic partnerships with key technology vendors, securing favourable terms and conditions for the company.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Identified target audiences and devised campaigns to match target demographics and optimize results.
Group Manager ECommerce
BSR Group
11.2012 - 11.2014
- Developed successful business strategies for revenue growth, increasing market share and brand recognition.
- Led cross-functional teams to achieve project milestones, ensuring timely completion and adherence to budget constraints.
- Negotiated contracts with vendors and suppliers, securing favourable terms beneficial to the organization''s bottom line.
- Coordinated closely with sales teams to execute marketing campaigns that generated sales and profit growth.
- Championed a culture of continuous improvement within the department, encouraging innovation and creative problem-solving among staff members.
Category Manager - Telco, Audio and Accessories
BSR Group
03.2012 - 11.2012
- Increased overall category sales by developing and executing strategic merchandising plans.
- Reduced inventory costs through effective vendor negotiations and optimising product assortments.
- Increased business nett profit via successfully negotiation increases in supplier trading terms.
- Streamlined procurement processes, resulting in more efficient order management and timely deliveries.
- Analyzed sales performance and adjusted marketing strategies to optimise revenue generation.
- Developed detailed sales forecasts based on historical data, allowing for proactive inventory management decisions.
- Benchmarked category performance against industry standards, identifying areas for improvement and implementing targeted initiatives.
Senior Product Manager
Wow Sight And Sound
04.2007 - 02.2012
- Increased supplier efficiency by negotiating contracts and maintaining strong relationships with vendors.
- Achieved cost savings by identifying opportunities for consolidation and bulk purchasing across departments.
- Developed strong relationships with suppliers to secure favourable pricing terms and conditions for the company''s benefit.
- Provided training and guidance to junior team members on best practices in purchasing, fostering a culture of continuous improvement within the procurement department.
- Implemented data-driven strategies to optimise purchasing decisions based on historical trends and market fluctuations.
- Forecasted purchasing trends and improved merchandising strategies.
Assistant Product Manager
Wow Sight And Sound
08.2005 - 04.2007
- Enhanced product performance by conducting thorough market research and competitor analysis.
- Developed comprehensive go-to-market strategies, leading to increased sales and market share.
- Assisted in establishing pricing strategies, ensuring competitiveness within the market while maintaining profitability goals.
- Created engaging marketing materials to effectively communicate unique selling points of products to target audiences.
- Monitored inventory levels closely to maintain optimal stock availability for customers without overstocking or creating obsolescence issues.
- Coordinated with design and media teams to develop high-quality creative assets.
Salesperson
Wow Sight And Sound
12.2003 - 08.2005
Salesperson
Brisbane Car Sound
03.2002 - 12.2003
Sales and Warehouse Team Member
Target
09.1998 - 03.2002
Education
High School Diploma -
Ferny Grove State High School
Ferny Grove, QLD12.2000
Skills
- Budget Management
- Contract Negotiation
- Digital Transformation
- Marketing and Advertising
- Strategic Business Planning
- Project Oversight
- Board Reporting
- Public Speaking and Presenting
- E-Commerce Strategies
St Peter Chanel Primary School Board Member
Played a pivotal role in advancing St Peter Chanel Primary School's strategic objectives by actively contributing to school improvement plans, effectively managing financials, overseeing infrastructure projects, and spearheading successful fundraising initiatives.
Timeline
Chief Customer Officer
BSR Group
06.2022 - Current
Chief Marketing Officer
BSR Group
12.2015 - 06.2022
Chief Digital Officer
BSR Group
11.2014 - 12.2015
Group Manager ECommerce
BSR Group
11.2012 - 11.2014
Category Manager - Telco, Audio and Accessories
BSR Group
03.2012 - 11.2012
Senior Product Manager
Wow Sight And Sound
04.2007 - 02.2012
Assistant Product Manager
Wow Sight And Sound
08.2005 - 04.2007
Salesperson
Wow Sight And Sound
12.2003 - 08.2005
Salesperson
Brisbane Car Sound
03.2002 - 12.2003
Sales and Warehouse Team Member
Target
09.1998 - 03.2002
High School Diploma -
Ferny Grove State High School
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