Summary
Overview
Work History
Education
Skills
Education And Development
References
Earlier Career
Professional Development
Timeline
Generic

Adrian Paton

Sydney,Australia

Summary

Brand and communications leader with deep experience in B2B marketing, campaign strategy, and stakeholder engagement across corporate, government, and regulated sectors. Proven success in delivering integrated marketing programs that elevate brand reputation, generate leads, and support commercial growth. Skilled in building multi-channel campaigns across paid, SEO, social, eDM and traditional platforms. Experienced in leading high-performing teams, translating insights into action, and executing marketing strategy with creativity, clarity and commercial focus.

Overview

12
12
years of professional experience

Work History

Copywriting Consultant

Freelance
03.2025 - Current
  • Delivering brand storytelling, digital marketing content, thought leadership, and campaign assets for government and B2B clients.

Communications Manager

icare NSW
02.2018 - 12.2024
  • Led marketing and communications strategy across three NSW Government schemes, focusing on integrated B2B campaigns, brand positioning and stakeholder engagement.
  • Built national multi-channel marketing campaigns including SEO, paid social, video content, and targeted eDMs—contributing to improved awareness, reach and client engagement.
  • Collaborated with product, policy and marketing teams to align messaging across platforms and audiences.
  • Managed brand-aligned content for events, collateral, web and executive speaking opportunities.
  • Launched award-winning campaign on mental health in frontline workers, with tier-one media coverage and reach of over 400,000.
  • Led rapid-response comms for issues and crises including floods, cyber incidents and privacy breaches.
  • Oversaw redesign of customer portal UX and content for 50,000+ users, including SEO and brand integration.

Communications Manager

Nestlé Australia
01.2017 - 12.2017
  • Led internal communications for EVP repositioning and hybrid workplace shift, driving high engagement.
  • Created storytelling framework to support employer brand and values alignment.

Communications Manager & Specialist Roles

AMP | Suncorp | Allianz
01.2013 - 12.2016
  • Delivered B2B communications across financial services, change programs, and stakeholder engagement.
  • Managed internal visibility, restructure engagement, and digital content delivery.

Education

Master of Professional Communications -

Western Sydney University

Bachelor of Arts - English Literature

University of Sydney

RG146 -

Kaplan Professional

Digital Marketing -

AIM

Project Management Fundamentals -

icare Campus

Inspire Leadership -

icare Campus

Skills

  • Brand & Campaign Strategy
  • B2B Marketing & Content Planning
  • Digital Marketing (Paid, SEO, eDM, Social)
  • Thought Leadership & Research Translation
  • Commercial & Stakeholder Alignment
  • Marketing Collateral & Asset Development
  • Team Leadership & Cross-functional Delivery
  • Media Relations & Reputation Management

Education And Development

  • Master of Professional Communications, Western Sydney University
  • Bachelor of Arts (English Literature), University of Sydney

References

Kirsti Wright – Communications Manager
0402 907 816

Haider Khan – GM Strategic Delivery
0409 613 333

Earlier Career

  • Austroads – Marketing & Comms Manager
  • Qantas – Internal Comms Advisor
  • Double Edge PR
  • Hot 4s Magazine – Editor

Professional Development

  • RG146 – Kaplan Professional
  • Digital Marketing – AIM
  • Project Management Fundamentals – icare Campus
  • Inspire Leadership – icare Campus

Timeline

Copywriting Consultant

Freelance
03.2025 - Current

Communications Manager

icare NSW
02.2018 - 12.2024

Communications Manager

Nestlé Australia
01.2017 - 12.2017

Communications Manager & Specialist Roles

AMP | Suncorp | Allianz
01.2013 - 12.2016

Master of Professional Communications -

Western Sydney University

Bachelor of Arts - English Literature

University of Sydney

RG146 -

Kaplan Professional

Digital Marketing -

AIM

Project Management Fundamentals -

icare Campus

Inspire Leadership -

icare Campus

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