Ahmed Khalife

As a Small Business Owner of Mad Cat Media, a dynamic and innovative digital agency, I was responsible for leading and managing the daily operations of the business, ensuring the successful delivery of high-quality services in website design, SEO, social media marketing, digital marketing, and graphic design. My role encompassed a diverse range of tasks, from project management and client communication to strategic planning and team coordination.

Website Design:

• Created visually appealing WordPress-based websites.
• Customized themes to match clients' branding and functional requirements.
• Ensured websites were mobile-friendly and optimised for SEO.

SEO Services:

• Conducted website audits and implemented on-page/off-page SEO strategies.
• Researched keywords and monitored website traffic and rankings.
• Adapted strategies to stay current with SEO trends.

Social Media & Digital Marketing:

• Developed social media plans targeting specific audiences.
• Created engaging content for various platforms.
• Monitored analytics and interacted with followers.
• Executed multi-channel digital marketing campaigns.
• Measured campaign effectiveness and optimized strategies.
• Focused on lead generation and conversions.

Graphic Design:

• Designed visually compelling graphics for web and marketing materials.
• Branding designs from logo's, stationary, capability statements, business documents and social media content for clients.

Client Relations:

• Served as the primary point of contact for clients.
• Communicated regularly to understand needs and provide updates.
• Ensured client satisfaction with services delivered.

• Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
• Researched developing trends to stay updated with new ideas and marketing practices.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Responsible for the design, implementation and management of the dental practice wordpress websites.
• Adhered to SEO best practices while designing sites.
• Designed, implemented and monitored web pages, plugins and functionality for continuous improvement.

• Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
• Generated leads through proactive prospecting and networking. Cultivated and maintained strong client relationships to drive business growth. Presented signage solutions to potential clients, showcasing the benefits of products. Negotiated contracts and closed deals to meet or exceed sales targets.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Executed search engine marketing, SEO, advertising and public relations campaigns to generate demand and sales leads.
• Created and managed social media campaigns to increase brand engagement.
• Led the day-to-day design process for all types of signage and printing materials. Collaborated with the design team to ensure high-quality and visually appealing outputs. Ensured designs aligned with clients' branding and requirements.

• Created and managed social media campaigns to increase brand engagement.
• Conducted market research to identify new opportunities and target markets.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Continually maintained and improved company's reputation and positive image in markets served.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.
• Improved website visibility through development and implementation of SEO strategies.
• Performed root cause analysis to detect website defects.

• Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
• Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
• Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
• Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
• Managed a full online digital team
• Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
• Managed customer accounts to secure customer satisfaction and repeat business.
• Met with existing customers and prospects to discuss business needs and recommend optimal solutions.