Ahmer Babar
Brisbane
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
4
4
years of professional experience
Work History
SEO Manager
Rental Cars UAE
02.2021 - 09.2022
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Managed team of content creators to ensure timely production of high-quality, optimized materials.
- Increased website traffic by implementing strategic SEO techniques and optimizing on-page content.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Optimized copy and landing pages for search engine marketing purposes.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Coordinated with design and media teams to develop high-quality creative assets.
- Nurtured organic growth over time through consistent application of white-hat SEO techniques and long-term strategic planning.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Maximized ROI on paid advertising campaigns by consistently tracking performance metrics and adjusting bids accordingly.
SEO ANALYST/TEAM LEAD
CCJK Technologies
04.2021 - 05.2022
- Responsibilities: Developing & Managing Google AdWord campaign (PPC, Keyword Analytisis, CPC)
- Creating Social Media Campaign & Content (Facebook, Instagram, Youtube)
- Managing E-commerce Store (WooCommerce, Shopify)
- Performance reporting (Google Analytics, Google Search Console (GSC), keyword planner, other tools)
- Research & Analyze strategies, strength and weakness of project
- Managing and setting up (Google my business) Local listing
- Providing oversight and manage new paid search campaigns, ad groups, and accounts
- Streamlined technical SEO aspects, including site architecture, metadata, and canonicalization issues, to improve crawlability and indexation.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Conducted regular website audits using crawling tools like Screaming Frog and Sitebulb to identify potential technical issues affecting SEO performance.
- Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
SEO Executive
ESP Interactive
03.2020 - 03.2021
- Responsibilities: Developing & Managing Google AdWord campaign (PPC, Keyword Analytisis, CPC)
- Creating Social Media Campaign & Content (Facebook, Instagram, Youtube)
- Managing E-commerce Store (WooCommerce, Shopify)
- Performance reporting (Google Analytics, Google Search Console (GSC), keyword planner, other tools)
- Research & Analyze strategies, strength and weakness of project
- Managing and setting up (Google my business) Local listing
- Providing oversight and manage new paid search campaigns, ad groups, and accounts
- Boosted search engine rankings with targeted link-building campaigns and strategic guest posting opportunities.
- Collaborated with content marketing teams to develop SEO-friendly content that increased organic search traffic.
- Planned, ran and analyzed client PPC initiatives and campaigns to increase sales, generate leads and promote brand awareness.
- Trained internal teams on best practices in SEO and provided guidance on the implementation of new tactics.
SEO EXECUTIVE
Empire IT Solutions
09.2018 - 02.2020
- Responsibilities: SEO Analysis
- OnPage, OffPage SEO
- Improve Keywords Rankings
- Required Changes in Website Structure & Design Layout.
- Researched and implemented search engine optimization recommendations.
- Conducted competitor analysis to inform strategic decision-making processes related to keyword targeting and content development.
SEO Internship
RSF Soft (Multinational)
05.2018 - 07.2018
- Responsibilities: Local listing (Yelp, Yellowpages)
- OnPage, OffPage Optimization
- Submit Articles
- Perform Social Bookmarking
- Perform Blog commenting
- Classified Submission.
Education
Bachelors - Computer And Information Sciences
Punjab University
01.2018
Intermediate -
Govt. College of Commerce Lahore
01.2016
Matriculation -
American Lycetuff
01.2014
Skills
- Experience using SEMRush, MOZ, ahrefs, Screaming Frog and other tools to perform keywords research and back link analysis
- Comprehensive knowledge of Google Algorithm changes, Google Analytics, Google Ads and Google Search Console In addition, how Google Analytics work with profound knowledge of Conversion Tracking and how to use the Analytics data for paid campaigns
- Deep Understanding of the search engine industry, industry standards, best practices, search engine algorithms and ranking strategies
- Competitor Analysis
- Keyword Research
- Search Optimized Content
- Link-building Strategies
- Content Gaping
- Google Analytics
- Search Console Working
- PPC
- Amazon
- Ebay
- Google Adwards
- Marketing Plan Development
- P&L Management
- Off-Page Optimization
- Conversion Rate Optimization
- Technical SEO
- Duplicate Content Management
Timeline
SEO ANALYST/TEAM LEAD
CCJK Technologies
04.2021 - 05.2022
SEO Manager
Rental Cars UAE
02.2021 - 09.2022
SEO Executive
ESP Interactive
03.2020 - 03.2021
SEO EXECUTIVE
Empire IT Solutions
09.2018 - 02.2020
SEO Internship
RSF Soft (Multinational)
05.2018 - 07.2018
Bachelors - Computer And Information Sciences
Punjab University
Intermediate -
Govt. College of Commerce Lahore
Matriculation -
American Lycetuff
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