Summary
Overview
Work History
Education
Skills
Certification
Linkedin Summary
Professional Development
Professional Highlights
Timeline
Generic

Aichi CHONG

Adelaide,SA

Summary

English teacher and sustainability copywriter with 17 years of educational experience and 1 year in content development for sustainability brands. Expertise in storytelling, editorial strategy, and tone refinement, with a focus on luxury travel and cultural narratives. Proven ability to enhance content quality and maintain consistency in voice and style, contributing to successful projects. Strong research skills and collaborative experience with editors and writers to meet deadlines and achieve project objectives.

Overview

28
28
years of professional experience
1
1
Certification

Work History

Freelance Sustainability Copywriter

Global Green Connect
Singapore
01.2024 - Current
  • Authored high-impact sustainability reports and corporate messaging with a focus on clarity, tone, and storytelling.
  • Translated technical ESG data into compelling narratives for investor reports, consumer education, and press releases.
  • Collaborated with design teams to ensure copy aligned with premium visual aesthetics.

Freelance Writer

01.2008 - Current
  • Writing educational materials for General Paper students in Junior Colleges and Senior School.
  • Extracting articles from the magazine ‘The Economist’ on a weekly basis, formulating questions and producing answers suitable for Junior College/Senior School students in Singapore.

Teacher

Raffles Junior College
01.1997 - 12.2014
  • General Paper Tutor (1997 – 2014)
  • English (Literature lecturer and tutor (1997 – 2001)
  • Project Work Supervising Tutor (1999 – 2002)
  • Project Work Moderator and Assessor (2007-2009)
  • Career Guidance Coordinator (1999 – 2004)
  • Co-Curricular Teacher – Raffles Dance (1999 – 2001)
  • Attained Gold Award and Best International Dance Award in the Singapore Youth Festival Central Judging (July 1999, July 2001 respectively)
  • Co-Curricular Teacher – Raffles Outlook Publication (2002)
  • Co-Curricular Teacher – Badminton (2003 – 2004)
  • Attained championship, Boys’ and Girls’ Team (2003 – 2004)
  • Conducted Myers-Brigg Type Indicator (MBTI) Workshop for students (1998 – 2000)

Education

POSTGRADUATE DIPLOMA IN EDUCATION - Secondary

Nanyang Technological University – National Institute of Education
06.1997

BACHELOR OF ARTS - Communication Studies, English and Comparative Literature

Murdoch University
Western Australia
06.1996

GCE ‘A’ LEVELS -

National Junior College
12.1992

GCE ‘O’ LEVELS -

Singapore Chinese Girls’ School
12.1990

PRIMARY SCHOOL LEAVING EXAMINATION -

Singapore Chinese Girls’ School
12.1986

Skills

  • Teaching and education
  • Curriculum design and instructional planning
  • Literature and language analysis
  • Student engagement strategies
  • Critical thinking and writing
  • Public speaking and coaching
  • Interdisciplinary education themes
  • Content development and writing
  • Editorial and copywriting skills
  • Sustainability reporting and ESG narratives
  • Brand voice development
  • SEO and digital strategy
  • Content planning and management

Certification

Myers-Brigg Type Indicator Accreditation (MBTI), 01/01/97

Linkedin Summary

I'm an English educator turned sustainability copywriter with a passion for storytelling, travel, and refined brand communication. Over the past decades, I’ve helped students fall in love with literature and language through experiences across the world (taking them on Literature and cultural trips) — and more recently, helped global sustainability brands bring their environmental impact stories to life through clear, compelling copy. Beyond the page, I’m equally at home behind the scenes: planning immersive travel itineraries for my own family, designing elegant destination weddings, and curating meaningful holidays that celebrate culture, beauty, and connection. From coordinating magical multi-generational trips to Disney World to serene escapes to the beaches of Thailand, I bring a personal touch to every detail. I thrive at the intersection of storytelling and strategy—where writing meets experience design. My goal is to elevate brands and platforms that value authenticity, elegance, and sustainability in how they present the world to their audiences. If you're looking for someone who understands the nuance of luxury travel, the emotional arc of a wedding story, and the editorial precision of premium content—I’d love to collaborate. ️ Let’s create content that inspires and experiences that last a lifetime.

Professional Development

  • Counselling Skills – Suicide Prevention
  • Myers-Brigg Type Indicator
  • GP Seminars (Semestraly, organised by MOE)
  • Myers-Brigg Type Indicator Accreditation (MBTI)
  • Project Work Implementation and Assessment
  • Singapore-Cambridge Marking Workshop
  • Shakespeare In Schools Workshop
  • Career Guidance Exhibition

Professional Highlights

  • Able to build excellent rapport with students of all ages, inciting their love for the subject and for learning.
  • Competent classroom management skills used to garner the attention of all students, and able to communicate effectively with all students.
  • Able to alter lessons to accommodate to different levels and needs of different students.

Timeline

Freelance Sustainability Copywriter

Global Green Connect
01.2024 - Current

Freelance Writer

01.2008 - Current

Teacher

Raffles Junior College
01.1997 - 12.2014

POSTGRADUATE DIPLOMA IN EDUCATION - Secondary

Nanyang Technological University – National Institute of Education

BACHELOR OF ARTS - Communication Studies, English and Comparative Literature

Murdoch University

GCE ‘A’ LEVELS -

National Junior College

GCE ‘O’ LEVELS -

Singapore Chinese Girls’ School

PRIMARY SCHOOL LEAVING EXAMINATION -

Singapore Chinese Girls’ School
Aichi CHONG