Aida Hosseinifar
Melbourne,VIC
Summary
Digital Marketing and Performance Specialist with proven expertise in SEO, SEM, paid social media, and performance analytics. Notable achievements include optimizing campaigns that significantly enhance engagement, brand awareness, and conversions. A strong problem-solver with a track record of delivering high-impact solutions across nonprofits, tech, and consumer brands. Committed to leveraging data-driven strategies and creativity to drive continued innovation and team success.
Overview
7
7
years of professional experience
Work History
Performance Marketing Advisor
Beyond Blue
Melbourne
07.2022 - Current
- Lead paid social media, driving audience engagement and donations
- Manage multi-platform paid campaigns and content strategy to improve search visibility and user experience
- Analyze performance metrics using Google Analytics & Power BI, optimizing campaigns for better ROI and conversions
- Work closely with internal teams and external agencies to execute high-impact SEM campaigns
Social Media & Digital Specialist
MS Plus
Melbourne
08.2021 - 07.2022
- Designed and executed paid social and digital fundraising strategies, significantly increasing donations and promoting monthly events across Australia such as MS Gong Ride, MS Mega Challenges, May 50K and community fundraising events
- Created and optimized SEO-driven content to boost web traffic and brand awareness
- Partnered with MS Ambassadors, influencers, and key stakeholders to expand audience reach
- Developed high-performing digital marketing assets (social media graphics, email campaigns, video content)
Social & Digital Marketing Specialist
Glen Dimplex Australia
Melbourne
01.2021 - 07.2021
- Managed SEO, SEM, and social media campaigns across multiple home appliance brands
- Conducted performance analysis to optimize digital ad spend and increase ROI
- Led integrated content and social media strategies to improve customer engagement and retention
- Led co-branded campaign across social media to reach new audiences and enhance brand equity
Social & Multimedia Marketing Specialist
ZayZoon
Melbourne
02.2020 - 12.2020
- Spearheaded multi-channel digital campaigns, driving brand awareness and audience engagement
- Produced and optimized 300+ financial literacy videos, improving audience retention to the Learning Portal
- Partnered with influencers and industry leaders, increasing brand credibility by co-hosting webinars, and co-branded campaigns
Digital Marketing Manager
Freelance
Melbourne
11.2017 - 01.2020
- Developed and implemented SEO & content marketing strategies, improving website visibility and lead generation
- Managed multi-channel paid and organic campaigns, growing online sales for clients across industries
- Conducted website audits & performance optimizations, improving search rankings and conversions
- Developed and executed digital marketing campaigns to drive website traffic and increase brand awareness.
- Provided timely reports on progress of various projects related to digital marketing initiatives.
- Developed marketing strategies based on corporate objectives and market trends.
Education
Content & Social Media Marketing -
RMIT University
01-2023
Diploma of Social Media Marketing -
International House of Business
01.2020
Master's in Communications - Media Studies
University of Tehran
01.2013
Skills
- Performance Marketing & Advertising – Google Ads, Meta (Facebook & Instagram), TikTok, YouTube Ads, Influencer Marketing
- SEO & SEM Optimization – Keyword Research, On-Page & Off-Page SEO, Google Search Console, SEMrush, Screaming Frog, Ahrefs
- Data Analytics & Performance Tracking – Google Analytics, Cyfe, Power BI, A/B Testing
- Social Media Strategy and Content – Paid and Organic Campaigns, Community Engagement, Content Planning
- Project and Agile Management – Jira, Trello, Asana, Confluence, Miro, Scrum, Agile Workflows
- Creative and Multimedia – Adobe Photoshop, Premiere, InDesign, and Canva
Accomplishments
- Successfully boosted organic traffic and reduced CPC across multiple campaigns
- Successfully overhauled the social media strategy, driving improved lead quality and increased engagement rates
- Launched and managed multi-platform ad campaigns, delivering significant ROI improvements
- Developed and executed integrated performance marketing plans aligned with business goals
References
References available upon request.
Timeline
Performance Marketing Advisor
Beyond Blue
07.2022 - Current
Social Media & Digital Specialist
MS Plus
08.2021 - 07.2022
Social & Digital Marketing Specialist
Glen Dimplex Australia
01.2021 - 07.2021
Social & Multimedia Marketing Specialist
ZayZoon
02.2020 - 12.2020
Digital Marketing Manager
Freelance
11.2017 - 01.2020
Content & Social Media Marketing -
RMIT University
Diploma of Social Media Marketing -
International House of Business
Master's in Communications - Media Studies
University of Tehran
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