Aiden Tran

• Assisting in marketing campaigns, social media management (Facebook, Instagram, TikTok), and content creation.
• Performing administrative tasks such as data entry, document processing, and client communication.
• Supporting the team with research, reporting, and project coordination.
• Created and executed social media strategies to increase customer engagement.
• Managed social media accounts, creating engaging posts and monitoring user interactions.
• Edited videos, photos, and graphics for use in branded materials.
• Researched current trends in digital marketing to stay up-to-date with industry developments.

As a volunteer for the Unprocessed App, I helped with research to better understand who the app's users might be. I looked at different groups of people, their interests, and habits, focusing on those who care about healthy eating and fitness, especially focusing on females. I gathered information from various sources to find out what would attract them to the app. My research was used to plan a social media campaign aimed at getting 1,000 people to sign up for the app's waitlist. This experience helped me learn how to use research to support marketing strategies.