Aimee Farnsworth
Parkdale,VIC
Summary
Commercial Partnerships and Business Development professional with 8+ years' experience managing strategic partnerships, driving revenue growth, leading commercial negotiations, and delivering joint marketing initiatives. Proven track record building and growing partner portfolios across tourism, ecommerce, events, hospitality, and membership organisations. Experienced collaborating with senior stakeholders, leading cross-functional initiatives, and identifying opportunities to improve partner performance and commercial outcomes.
Overview
9
9
years of professional experience
Work History
Manager – Sponsorship, Membership, Marketing and Events
Dogs Victoria
02.2025 - 02.2026
- Secured $200K+ in sponsorship revenue through strategic partnerships with Royal Canin, PD Insurance, and Happy Bubbles, supporting commercial growth objectives.
- Partnered with the CEO on commercial growth initiatives, identifying new revenue opportunities and supporting organisational sustainability.
- Built strategic relationships across sponsors, suppliers, government agencies, media partners, and community stakeholders, expanding partnership opportunities and engagement.
- Delivered integrated sponsorship, marketing, and activation campaigns with leading pet brands, increasing consumer engagement and partner visibility.
- Led commercial negotiations, supplier procurement, and budgeting activities, ensuring cost-effective delivery of events and organisational initiatives.
- Developed PR and media strategies, securing earned coverage in the Herald Sun and Cranbourne Star News.
- Managed major events attracting 5,000+ attendees, including the Big Day Out for Dogs and community activations.
- Launched Dogs Victoria's inaugural ANZAC Day Dawn Service, establishing a permanent annual event and strengthening stakeholder engagement.
Account Manager
FitHer - Womens Health and Fitness Expo
07.2024 - 10.2024
- Secured 20+ exhibitor and supplier partnerships through commercial negotiations and contract execution, supporting successful delivery of a large-scale wellness expo.
- Managed stakeholder relationships across exhibitors, suppliers, influencers, and event partners, ensuring successful event outcomes.
- Coordinated health and wellness speakers throughout event planning, ensuring high-quality content and a seamless attendee experience.
Strategic Partnerships Manager – Tourism Boards and Partners
Inspiring Vacations
03.2022 - 04.2024
- Established and led the tourism partnerships function, securing 15+ national and international partners to support brand growth and market expansion.
- Secured $150K in co-operative marketing investment, generating approximately $1.5M in attributable sales revenue across AU, NZ, UK, and US markets.
- Reported directly to the CEO and Co-Founders on partnership performance, commercial growth opportunities, and revenue strategy.
- Managed senior relationships across tourism boards, airlines, suppliers, and destination partners, supporting long-term partnership growth and commercial success.
- Built strategic partnerships with JNTO Japan, Switzerland Tourism, Korea Tourism Organisation, Qatar Tourism, and Holland America Line, expanding customer acquisition opportunities.
- Led joint business planning initiatives with key tourism partners, aligning campaign objectives, investment strategies, and performance outcomes.
- Conducted regular partner performance reviews, identifying opportunities to improve campaign effectiveness, commercial yield, and partnership value.
- Delivered the $500K JNTO Japan Travel Fair at Luna Park Sydney, strengthening stakeholder relationships and destination marketing outcomes.
- Led cross-functional collaboration across marketing, product, sales, and executive teams to deliver integrated campaigns and partnership initiatives.
- Managed international campaigns across multiple time zones, ensuring on-time delivery and accurate performance reporting through Tableau and Google Analytics.
Business Development Manager
ClickCentral Marketplace, Global Marketplace Company
10.2021 - 03.2022
- Achieved 90% of merchant onboarding targets, successfully onboarding 31 merchants within three months across sport, fashion, and outdoor categories.
- Built targeted merchant acquisition strategies across key categories, accelerating supplier growth and marketplace expansion.
- Managed commercial negotiations, CRM pipeline activities, and supplier agreements, improving onboarding efficiency and commercial outcomes.
- Led merchant onboarding and integration processes, ensuring successful platform adoption and ongoing supplier engagement.
- Supported marketplace campaign initiatives and digital sales activities, contributing to category growth and merchant performance.
Digital Sales Executive ANZ – Travel and Experiences
Click Frenzy, Global Marketplace Company
04.2019 - 10.2021
- Delivered Click Frenzy's inaugural Travel Event, generating $600K+ in revenue and establishing a new company performance benchmark.
- Secured strategic partnerships with leading travel and luggage brands, achieving record retailer participation and category growth.
- Launched Annual Premium Partnerships, creating a recurring revenue stream subsequently adopted across multiple business categories.
- Drove commercial growth through pipeline development, CRM optimisation, and account expansion, increasing category performance.
- Retained key commercial partners through proactive relationship management and commercial negotiation, strengthening long-term partner performance.
- Collaborated across marketing, IT, finance, and category teams, ensuring successful delivery of integrated eCommerce campaigns.
Corporate Sales Manager
Royce Hotel
10.2016 - 02.2019
- Managed a portfolio of 100+ corporate, government, and association accounts with quarterly room night reviews, driving client retention and repeat business opportunities.
- Generated new corporate business through targeted prospecting and relationship management, increasing room night revenue and occupancy performance.
- Led engagement with travel management companies and enterprise clients, strengthening strategic partnerships and account growth.
- Negotiated commercial agreements and conducted procurement reviews, securing contracted business and improving account profitability.
- Prepared competitive RFP submissions, winning new corporate accounts and expanding the hotel's contracted client base.
Education
Certificate IV - Leadership and Management
William Angliss Institute
Melbourne, VIC06-2026
Diploma - Travel and Tourism Operations
Jetset Training College
Melbourne01-2002
Diploma - Hospitality Management
Chisholm Institute
Melbourne, VIC01-2001
Skills
- Strategic Partnerships
- Relationship Management
- Commercial Negotiation
- Stakeholder Management
- Business Development
- Partner Performance Management
- Commercial Growth Strategy
- Joint Business Planning
- Cross-Functional Collaboration
- Account Management
Websites
Accomplishments
- Generated $200K+ in annual sponsorship revenue through strategic brand partnerships at Dogs Victoria
- Secured $150K in co-operative marketing funding generating ~$1.5M in sales revenue at Inspiring Vacations
- Delivered a $500K Japan National Tourism Organization (JNTO) Japan Travel Fair 2023 end-to-end
- Delivered Click Frenzy inaugural Travel Event, smashing a $600K revenue target to set a new company record.
- Planned and delivered the Big Day Out for Dogs attracting 5,000 attendees.
- Delivered Dogs Victoria's inaugural ANZAC Day Dawn Service end-to-end - now a permanent annual event in the Dogs Victoria calendar.
- Managed stakeholder relationships across 1 management committee, 40 sub-committees and 85 breed clubs simultaneously
- Secured media coverage in the Herald Sun and Cranbourne Star News
References
Available on request
Volunteer Experience
MordiBrae Junior Football Club, Parkdale Pacers Basketball Club, Kingston Hawks Cricket Club
2019 - Present
Provided hands-on game day support across all three clubs including venue set-up and pack-down, canteen and BBQ operations, and scoring and timing duties.
Timeline
Manager – Sponsorship, Membership, Marketing and Events
Dogs Victoria
02.2025 - 02.2026
Account Manager
FitHer - Womens Health and Fitness Expo
07.2024 - 10.2024
Strategic Partnerships Manager – Tourism Boards and Partners
Inspiring Vacations
03.2022 - 04.2024
Business Development Manager
ClickCentral Marketplace, Global Marketplace Company
10.2021 - 03.2022
Digital Sales Executive ANZ – Travel and Experiences
Click Frenzy, Global Marketplace Company
04.2019 - 10.2021
Corporate Sales Manager
Royce Hotel
10.2016 - 02.2019
Certificate IV - Leadership and Management
William Angliss Institute
Diploma - Travel and Tourism Operations
Jetset Training College
Diploma - Hospitality Management
Chisholm Institute