Summary
Overview
Work History
Education
Skills
Personal Qualities
Accomplishments
Hobbies and Interests
References
Timeline
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Aimee Farnsworth

Parkdale,VIC

Summary

I am a qualified Travel & Hospitality professional with 20+ years experience, most recently supporting domestic and international tourism board partnerships as well as representing Qatar Tourism & Qatar Airways in the ANZ region. My areas of expertise is corporate travel, business development, account management co-operative campaigns and partnerships,

Open to a career change to accommodate a healthy work/life balance.

Available - Now

Overview

22
22
years of professional experience

Work History

Sales & Marketing Executive (Part-time Contract)

Qatar Tourism Board
04.2024 - 06.2024
  • Key account management / built and executed new and existing marketing plans to drive visitor numbers
  • Organising and managing trade events and roadshows
  • Conduct B2B Training with agents
  • Qatar Specialist Program initiatives to drive education and subscriber volume
  • Coordinate with travel agents and Discover Qatar on sign ups of the Qatar Airways Stopover program
  • Content creation on third party platforms, ie famils/events, competitions etc
  • Preparation of monthly reports for internal stakeholders, Qatar Airways and key partners

Strategic Partnerships Manager

Inspiring Vacations
04.2022 - 03.2024
  • Facilitated communication between internal departments and external partners for seamless project execution.
  • Evaluated potential partners based on their strategic fit, financial stability, and market presence.
  • Enhanced product offerings by collaborating with partners on joint projects and innovative solutions.
  • Provided ongoing support to existing partners, addressing concerns proactively to maintain strong working relationships.
  • Delivered regular updates to senior management on progress towards established partnership objectives and targets.
  • Protected company interests by drafting clear guidelines outlining expectations from both parties in each partnership agreement.

Digital Sales Executive ANZ - Travel

Click Frenzy
04.2019 - 02.2022
  • Leveraged CRM tools effectively managing leads prioritizing high-value clients, optimizing time, and resource allocation.
  • Delivered consistent sales growth through persistent prospecting and effective pipeline management, earning recognition as a top performer in the team.
  • Collaborated closely with cross-functional teams to ensure successful campaign execution, resulting in higher client satisfaction levels.
  • Expanded market share by identifying new business opportunities and effectively pitching customized digital solutions.
  • Nurtured key accounts for long-term partnerships, securing contract renewals and facilitating ongoing business growth.
  • Increased average deal size by upselling additional services and presenting comprehensive digital packages tailored to client needs.




SENIOR BUSINESS DEVELOPMENT MANAGER, 07/2021-01/2022

Click Central Marketplace powered by Click Frenzy

(Contract role during COVID-19)


  • Industries - Fashion, Sport, Outdoor, Office & Stationery
  • Onboarded various retailers with the key decision makers with a mix of Strategic, Core & Filler brands.
  • Presented marketplace proposition to clients. ie, competitor analysis, case studies, channel integration partners and tech solutions & API integrations
  • Other responsibilities - quoting clients, preparing contracts, contract negotiations, SKU count/quality checks, weekly sales reports, daily team meetings, updating CRM & sales pipeline daily.
  • Facilitated regular communication with clients to ensure their needs were met.

Maternity Leave

-
02.2018 - 04.2019

Corporate Sales Manager

Royce Hotel, formerly Rolls Royce Showroom
10.2016 - 02.2018
  • Managed 100+ corporate accounts with a focus to increase annual room night and MICE sales.
  • Organized successful corporate events to increase brand awareness and generate new leads.
  • Managed all RFP's/ tender submissions for new corporates account opportunities.
  • Monitored productivity and performance sales efforts with contracted clients and consortia agents.
  • Maintained strong relationship with all TMC's (Travel Management Companies),meeting KPI sales targets
  • Created detailed reports on sales performance metrics, highlighting areas requiring attention or action from senior management.
  • Increased corporate room night sales by developing and implementing effective sales strategies.
  • Developed innovative marketing campaigns to increase engagement with target demographic and drive brand exposure.
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.

Sales Consultant

Luxury Escapes Travel (owned by Aussie Commerce)
02.2015 - 08.2016
  • Flight quotations & bookings, selling luxury travel packages, customer service, insurance and visa enquiries, destination knowledge,

Maternity Leave

-
04.2013 - 08.2015

Various Domestic & International

Travel Consulting Roles
01.2002 - 01.2012


1. Domestic & International Travel Consultant - BCD Travel

Corporate Accounts - Aker Solutions, Miele, Bosch, Peters,


2. Private Charters Consultant - CWT formerly TQ3 Navigant

Corporate Accounts - BHP Billiton


3. Domestic & International Travel Consultant - Voyager Travel

Corporate Accounts- Linfox, Nylex,

4. Domestic & International Travel Consultant -American Express Business Travel (Melbourne & London)

Corporate Accounts -Goldman Sachs, Cadbury Schweppes, Johnson & Johnson,


5. Domestic Travel Consultant - Synergi Travel (Formerly Jetset Business Travel)

Corporate Account - Telstra

Education

Certificate IV - Leadership & Management - in Progress

William Angliss Institute of TAFE
Melbourne, VIC
02.2022

Diploma in Travel/Tourism Operations (Certificate III) -

Jetset Training College
12.2002

VCE Certificate -

Sandringham Secondary College
Year 12
01.2001

Skills

  • Tourism Industry Expertise
  • Corporate Travel
  • GDS systems
  • Global Tour Operator
  • RFP/Tender submissions
  • Tourism Boards
  • Snr Executive Liaison
  • Hotel Sales
  • Account Management
  • Strategic Partnerships
  • Travel Trade - B2B
  • Marketplaces - B2B
  • B2BC Customer Events
  • Omnichannel Marketing
  • Campaign Planning
  • Performance Analysis
  • Pipeline Development
  • Galileo, Sabre, Amadeus
  • Salesforce, Vtiger, Hubspot
  • Microsoft / Google Office
  • Opera PMS/ORS
  • Culture Amp
  • Udemy
  • Slack
  • Tableau
  • Aircall
  • Clickup
  • Clickmeter
  • Participate
  • Docusign
  • Linkedin

Personal Qualities

  • Sales driven and committed to providing results
  • Highly trustworthy & discreet
  • Detail orientated and resourceful in completing projects
  • Ability to multi-task effectively
  • Providing strategic business solutions

Accomplishments

  • Achieved numerous partnerships wins in my newly created role at Inspiring Vacations.

- Japan National Tourism

- Korea Tourism

- Western Australia Tourism

- Sarawak, Malaysia Tourism

- Calgary Tourism

- Hong Kong Tourism

- South Australia Tourism

- Northern Territory Tourism

- Grand Pacific Tours

- Switzerland Tourism

- Celestyal Cruises

- Holland America Line

- Rocky Mountaineer and more.


  • Introducing Annual Premium Partnerships at Click Frenzy - 2020
  • Solely achieving first Click Frenzy Travel event target in 2019 of $600K+ pre Covid-19
  • Achieving Click Central onboarding target in 2021 at 90% - 31 merchants in 3 months

Hobbies and Interests

  • Family
  • Music
  • Travelling
  • Silversmith (Jewellery)
  • Sport
  • AFL

References

Available on request

Timeline

Sales & Marketing Executive (Part-time Contract)

Qatar Tourism Board
04.2024 - 06.2024

Strategic Partnerships Manager

Inspiring Vacations
04.2022 - 03.2024

Digital Sales Executive ANZ - Travel

Click Frenzy
04.2019 - 02.2022

Maternity Leave

-
02.2018 - 04.2019

Corporate Sales Manager

Royce Hotel, formerly Rolls Royce Showroom
10.2016 - 02.2018

Sales Consultant

Luxury Escapes Travel (owned by Aussie Commerce)
02.2015 - 08.2016

Maternity Leave

-
04.2013 - 08.2015

Various Domestic & International

Travel Consulting Roles
01.2002 - 01.2012

Certificate IV - Leadership & Management - in Progress

William Angliss Institute of TAFE

Diploma in Travel/Tourism Operations (Certificate III) -

Jetset Training College

VCE Certificate -

Sandringham Secondary College
Aimee Farnsworth