Summary
Overview
Work History
Education
Skills
Timeline
Awards
Details
Personal Information
Generic

AIMEE RYDBERG

Sydney,Australia

Summary

Experienced Sales and Marketing leader with a proven track record in commercial and strategic success. Specialized in digital product, marketing and media, partnerships, content creation, and product ideation.

Corporate professional (x REA Group) with expertise in strategic planning, business development, and team leadership. Proven track record of driving growth and achieving organizational goals. Committed to delivering exceptional results and fostering innovation.

Overview

16
16
years of professional experience

Work History

Chief Growth Officer

Growth Faculty
Sydney, New South Wales
04.2023 - Current
  • Developed and implemented strategies for expanding customer base and improving customer satisfaction.
  • Spearheaded the launch of new products, services, and marketing campaigns to accelerate growth.
  • Implemented innovative tactics for increasing brand awareness among target audiences.
  • Analyzed data from multiple sources to identify areas of improvement in sales performance.
  • Streamlined operations by identifying process gaps and introducing automation solutions where appropriate.
  • Collaborated with senior management to develop long-term plans for revenue growth.
  • Developed pricing models based on market trends and customer feedback.
  • Managed cross-functional teams to achieve organizational goals within budget constraints.
  • Strategized and implemented plans to transform and revitalize operations, capitalizing on emerging industry trends.
  • Drove revenue by cultivating successful client relations.
  • Hired, trained, and mentored staff members to maximize productivity.

Head of Retention and Growth

ArchiPro
Sydney, Australia
09.2021 - 04.2024
  • Successfully implemented infrastructure, assembled teams, and developed sales strategies in emerging markets through conducting interviews, hiring employees, and providing comprehensive training.
  • Launched the AU market with a sales strategy, marketing plan, and partnerships plan that resulted in exponential growth within the first year.
  • Developed annual financial year strategy and implemented key sales tactics to drive success
  • Nurtured relationships with stakeholders to secure annual partnerships, bespoke strategic partnerships, and key strategic brand partnerships through effective pitching and negotiation skills.
  • Mentored and developed crucial members in the sales, content, and marketing team
  • Collaborate with international offices to share key initiatives, strategy, and identify potential opportunities.
  • Leading change management and operational excellence for continued success.
  • Managed relationships with vendors to ensure quality services at competitive rates.
  • Provided strategic guidance on product positioning in order to differentiate offerings from competitors.
  • Developed and implemented comprehensive strategies to increase revenue, market share, and profitability.
  • Created pricing models to maximize profits while maintaining competitive edge.
  • Managed budgeting, forecasting, and reporting activities for all revenue streams on a monthly basis.

Strategic Partnerships Lead

PropTrack, REA Group
Sydney, Australia
07.2020 - 09.2022
  • Implemented a strategic launch plan for PropTrack
  • Ideated, created, and implemented the marketing and brand launch plan for PropTrack.
  • Identified product opportunities and potential revenue streams by managing stakeholders and brainstorming product ideas for all lines of business
  • CEO, Executive and cross LOB stakeholder management
  • Identified and developed key strategic partnerships to aid in the development and growth of all REA groups of business.
  • Established communication channels between our team members and our partners' teams in order to facilitate collaboration on joint ventures.
  • Developed and executed strategic partnerships with key stakeholders to increase brand awareness.
  • Provided ongoing support for existing partnerships by responding quickly to requests and resolving any issues that arose during the course of the partnership agreement.
  • Worked closely with senior management in order to develop long-term objectives related to building strong relationships with external organizations.

Head of Brand Partnerships and Branded Content

REA Group
Sydney, Australia
03.2016 - 07.2020
  • Business lead for all key commercial brand integration, partnerships and branded content across REA Group
  • (realestate.com.au, realcommercial.com.au and flatmates.com.au)
  • Commercial director for media partnerships, branded content and integration's within the leadership team
  • Collaborate, develop and prioritize REA's ongoing product and technology developments to fit the needs of client and revenue targets
  • Develop financial year strategy and key product initiatives and lead the team to implement, adjust and execute for success
  • Meet and exceed sales targets
  • Developing, pitching and negotiating annual partnerships, bespoke strategic partnerships and integration's
  • Mentor and develop key members of the team
  • Identify market trends and potential revenue streams for all LOB through industry contacts and identify synergies
  • Ongoing collaboration with international offices - sharing key initiatives, strategy and identifying key potential opportunities
  • Leading change management and operational excellence.

Senior Manager Commercial Partnerships

REA Group
Sydney, Australia
06.2015 - 03.2016
  • Industry Head for all verticals at REA Media Group (Telco & Utilities, Banking & Finance, Automotive and Lifestyle)
  • Sales Lead for REA's connections business across all functions; developing sales strategy, team, development, partner on-boarding and product negotiations
  • Develop and broaden high-level collaborative relationships including understanding and identifying contacts that manage multiple budgets & brands (client direct and agency)
  • From infancy to key commercial partnerships
  • Developing, pitching and negotiating annual commercial partnerships, and strategic business partnerships
  • Develop media product strategy and ongoing product and technology developments to fit the needs of clients and revenue targets
  • Mentor and develop key team members for development within the business.

Industry Head, for the Telecommunications and Utilities vertical at REA Group.

REA Group
Sydney, Australia
04.2014 - 06.2015
  • Serving as an industry thought leader to drive vertical and client success
  • Develop and prioritize REA's ongoing product and technology developments to fit the needs of clients and revenue targets
  • Develop and broadens high-level collaborative relationships including understanding and identifying contacts that manage multiple budgets & brands
  • Strategically define and develop market potential to deliver exponential growth in the vertical
  • Exceeding revenue target by 150%.

Group Sales Manager - REA Media

REA Group
Perth, Australia
11.2013 - 04.2014
  • Accountable for Media revenue in the state - integral to the growth of the REA brand and revenue in Western Australia
  • The state representation and face of REA Media
  • Overseeing the growth of REA Media's Team in Perth - Major Accounts and Media Agencies
  • Build out and work towards long-term strategic plans in line with REA business objectives and report on and analyze these plans at a senior level
  • Identify and close new opportunities and protect existing customer relationships to achieve revenue to both media and direct clients.

Account Director - Developer Sales

REA Group
Perth, Australia
10.2011 - 11.2013
  • Consistently exceeded revenue targets within defined territory
  • Manage key accounts and/or agencies, while leveraging customer relationships to ensure maximum profitability including high level relationship management
  • Excellent service delivery demonstrated by high client satisfaction, retention and growth
  • Accountable for the development of Account Managers and Sales Execs
  • Build out and work towards long-term strategic plans in line with REA business objectives and report on and analyze these plans at a senior level
  • Identify and close new opportunities while protect existing customer relationships to achieve revenue through agency and direct clients.

Business Development Manager

CINEads
Perth, Australia
02.2010 - 09.2011
  • Exceed sales targets, leading in sales of premium product
  • Proactively prospect for new business
  • Develop an active sales pipeline of qualified prospects
  • Manage complete sales process from lead generation, negotiation, creative strategy, through to close
  • Compile research data to support sales strategies
  • Create Innovative selling strategies to develop new business
  • Create and present client presentations
  • Superior customer service skills, Identifying growth areas for current clients while holding a high client retention rate.

Account Executive

SUN TV
Toronto, Ontario
12.2008 - 12.2009
  • Exceeds sales targets
  • Proactively prospect for new business
  • Develop an active sales pipeline of qualified prospects
  • Manage complete sales process from lead generation through close
  • Compile research data to support sales strategies
  • Create Innovative selling strategies to develop new business
  • Create and present client presentations
  • Identify new markets and create sales strategies to access these markets
  • Liaise with creative services, traffic, promotions, marketing research and support team.

Education

B.A. in Sociology specializing in Media, Information and Technoculture -

University of Western Ontario
London, Ontario

Post-Graduate Certificate in Public Relations and Corporate Communications -

Fanshawe College
London, Ontario

Skills

  • Leadership Skills
  • Industry Trends & Sales Forecasting
  • Market Growth & Expansion
  • Direct Sales
  • Digital Strategy
  • Digital Media
  • Business Strategy
  • Content Strategy
  • Communication and Negotiation
  • Interpersonal Skills
  • Customer Relationship Management
  • Ability to Work in a Team
  • Emotional Intelligence
  • Good with people
  • Effective Communication
  • Effective Team Leader
  • Analytical Thinking
  • Creative Thinking
  • Independent Thinker
  • Ideation
  • Business Development
  • Business Intelligence
  • Confident and Friendly Manner
  • Cross Functional Leadership
  • Customer Acquisition
  • Data-driven decision-making
  • Partnership Development
  • Change Management
  • Revenue Growth
  • Industry partnership development
  • Marketing and Advertising
  • Active Listening
  • Problem-solving aptitude
  • Product Launches

Timeline

Chief Growth Officer

Growth Faculty
04.2023 - Current

Head of Retention and Growth

ArchiPro
09.2021 - 04.2024

Strategic Partnerships Lead

PropTrack, REA Group
07.2020 - 09.2022

Head of Brand Partnerships and Branded Content

REA Group
03.2016 - 07.2020

Senior Manager Commercial Partnerships

REA Group
06.2015 - 03.2016

Industry Head, for the Telecommunications and Utilities vertical at REA Group.

REA Group
04.2014 - 06.2015

Group Sales Manager - REA Media

REA Group
11.2013 - 04.2014

Account Director - Developer Sales

REA Group
10.2011 - 11.2013

Business Development Manager

CINEads
02.2010 - 09.2011

Account Executive

SUN TV
12.2008 - 12.2009

B.A. in Sociology specializing in Media, Information and Technoculture -

University of Western Ontario

Post-Graduate Certificate in Public Relations and Corporate Communications -

Fanshawe College

Awards

  • Mediai Award Melbourne, 11/2019
  • Mediai Award Perth WA, 11/2012
  • Sales Incentive Trip Winner, 11/2012

Details

Sydney, NSW, 0419339989, aimeerydberg99@gmail.com

Personal Information

Title: SALES LEADERSHIP AND GROWTH STRATEGIST

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