Summary
Overview
Work History
Skills
Accomplishments
Interests
Timeline
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Airik Phraphone

Airik Phraphone

Montrose,VIC

Summary

Dynamic marketing professional with a proven track record at Kincrome, excelling in campaign planning and influencer management. Skilled in the execution of digital advertising and remarketing strategies across platforms to maximise reach and conversions. Leveraged SEO techniques to enhance YouTube visibility, driving organic growth. Known for adaptability, strong attention to detail, and delivering results.

Overview

3
3
years of professional experience

Work History

Digital Marketing Coordinator

Kincrome
03.2024 - Current
  • Used Meta Business Suite to schedule posts, manage content, and monitor audience engagement across Facebook and Instagram.
  • Planned and scheduled content across multiple social platforms, ensuring consistency and maintaining a strong brand presence.
  • Developed and implemented social media marketing campaign strategies, tailored to target audiences to boost engagement and reach.
  • Wrote clear and engaging copy for social media, websites, and advertising, aligned with brand voice and marketing goals.
  • Optimised YouTube content through SEO techniques, increasing video visibility and driving organic channel growth.
  • Managed Google Ads campaigns, including ad creation, keyword targeting, and performance tracking.
  • Collaborated with influencers and content creators to develop partnerships that expanded brand reach and engagement within key demographics.

Customer Service

Kincrome
10.2022 - 03.2024
  • Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
  • Resolved customer complaints with empathy, resulting in increased loyalty and repeat business.
  • Responded to customer requests for products, services, and company information.
  • Collaborated with freight and logistics partners to resolve delivery issues
  • Provided technical support to end users, resolving issues and responding to enquiries efficiently

Skills

  • Influencer & partnership management
  • Digital marketing & social media
  • Adaptability & initiative
  • Trend identification
  • Multitasking
  • Campaign planning
  • Project management
  • Attention to detail

Accomplishments

  • Delivered Kincrome’s first viral video by recognising the value of UGC and strategically aligning it with social media algorithms to drive engagement.
  • Secured Instagram verification for Kincrome after previous unsuccessful attempts, enhancing brand credibility and authority on the platform.

Interests

  • Footy
  • Golf
  • Fitness
  • Fashion
  • Music
  • Travel

Timeline

Digital Marketing Coordinator

Kincrome
03.2024 - Current

Customer Service

Kincrome
10.2022 - 03.2024

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Airik Phraphone