Aishwarya Aeer

• As a Product Designer, played a pivotal role in enhancing product performance and user engagement, leading to substantial improvements in key statistics. Through strategic design decisions and user-centeric methodologies, I contributed to the following notable achievements:

• Revamped Homepage to improve end-to-end experience of the farmer by addressing pain points identified through user feedback and analytics, we successfully lowered bounce rates by 42%, indicating an improved overall user experience and retention.

• Developed the complete design system for nurture.farm app, including all visual and interaction design guidelines, components and assets

• Designed flow for insurance purchase experience, used by 200k farmers.

• Introduced Quiz feature which led to a notable increase in their adoption rates by 23%, contributing to a more robust and comprehensive user experience.

• Designed an intuitive, user-friendly, and efficient onboarding experience. Collaborated with cross-functional teams for insights & user research.

~57% increase in adoption rates, and improved user satisfaction.

• Defined new interaction models and UI elements contributing to the existing design system, creating cohesion and strong integration.

• Created Icon library of 100+ icons.

• Collaborated with product managers and business heads to map product roadmaps and strategies.

• In my role as a freelance Product Designer in fintech, I had the opportunity to contribute to a transformative project by designing a comprehensive website.
• The redesigned website experienced a notable 41% increase in user traffic, showcasing the effectiveness of the user-centric design in attracting and retaining visitors.
• The website is developed using responsive design principles, ensuring that it adapts effortlessly to various screen sizes. Whether accessed on a laptop, tablet, or smartphone, users can enjoy a consistent and visually appealing experience.
• Designed and developed end-to-end user flows for the Homenxt's website, including user research, wire framing, prototyping, and visual design
• Maintained and updated design guidelines and style guides to ensure consistency and a cohesive brand identity across all digital channels.
• Implementing design enhancements that built trust and confidence in users resulted in a 26% growth in conversion rates. This improvement directly impacted the website's ability to convert visitors into active users or customers.

• Led a dynamic team of graphic designers, fostering collaboration and creativity. Implemented efficient workflows and processes resulting in more than 50% increase in overall team productivity.
• Introduced cutting-edge design concepts and solutions that elevated KUKU FM's brand presence, Notable contributions include Google/ Instagram Ad campaign that garnered positive feedback from clients and stakeholders.
• Collaborated closely with cross-functional teams to integrate design into marketing and branding initiatives.
• Led creatives across all channels: advertising, collateral, videos, social media, web development & video editing for You tube.
• Worked with marketing team to develop graphics & Ads for social media platform

• This entry-level role allowed me to develop and apply my graphic design skills in a professional setting.
• Produced visually appealing graphics for digital and print media, including brochures, banners, social media posts and visiting cards.
• Utilized Adobe Creative Suite, including Photoshop, Illustrator, and InDesign to execute design concepts and ensure quality outputs.
• Managed multiple design projects simultaneously, adhering to deadlines and contributing to the overall success of the team's deliverables.
• Created logo and entire branding suite for 7 brands