AJ Tratt
Rosebud,VIC
Summary
Skilled Business Development leader offering 18 years of experience in leading operations and enhancing revenue. Bringing expertise in client acquisition and contract negotiation, along with excellent communication, relationship-building and team leadership abilities.
Overview
19
19
years of professional experience
Work History
Business Development Manager
United Innkeeper
11.2017 - Current
- Established relationships with key decision-makers within member's business to promote growth and retention.
- Monitored market trends and competitor activities to identify areas of potential opportunity.
- Scheduled and implemented product promotions in accordance with business strategy.
- Resolved problems with high-profile customers to maintain relationships and retain customer base.
- Prepared sales presentations for clients showing success and areas for improvement.
- Compile and analyse data to determine approaches to improve sales and performance.
- Liaised with promotions, marketing, and management teams to develop solutions and accomplish shared objectives.
- Negotiated and closed long-term agreements with new members in assigned territory.
- Continually provided biggest growth component for business year on year.
Business Development Manager
Red Hill Brewery
11.2016 - 11.2017
- Developed processes to analyze customer feedback to incorporate insights into product development strategies.
- Achieved sales goals and targets by cultivating and securing new customer relationships.
- Developed KPI's for company, distribution teams and individual performance.
- Established relationships with national businesses within the industry to generate sales.
- Negotiated and closed long-term agreements with customers.
Murray's Craft Brewing
Marketing Manager / Business Development Executive
07.2015 - 11.2016
- Communicated directly with customers and partners to build strong business networks and relationships.
- Established and maintained highly effective relationships with clients and industry partners to drive growth.
- Developed new proposals, contracts and procedures to draw in more clients and streamline work operations.
- Contributed to industry events and trade shows to showcase products and gather industry intelligence.
- Collaborated with sales and marketing departments to support client acquisition.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
- Built relationships with customers and community to promote long term business growth.
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Oversaw and guided brand marketing programs to optimize user product experience.
- Increased market awareness and penetration through development of creative collateral.
- Developed and recommended product positioning, packaging and pricing strategy to produce highest possible long-term market share.
- Transformed ideas into beautiful designs used in identity branding campaigns.
- Translated trends into concepts and solutions relevant to brands, product categories and channels.
Assistant Manager
Rye Hotel
11.2004 - 07.2015
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Evaluated employee performance and conveyed constructive feedback to improve skills.
- Monitored cash intake and deposit records, increasing accuracy, and reducing discrepancies.
- Completed regular inventory counts to verify stock levels, address discrepancies, and forecast future needs.
- Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
- Mentored team members to enhance professional development and accountability in workplace.
- Helped with planning schedules and delegating assignments to meet coverage and service demands.
- Reviewed sales and gross profit report to assess company efficiency.
Education
High School Diploma -
Dromana Secondary College
Dromana, VIC12.2016
Master of Arts - Marketing
University of Melbourne
Burnley, VICSkills
- Territory Management
- Sales Leadership
- Research
- Budgeting and Expenditures
- Client Relationship-Building
- New Business Development
- Goals and Performance
- IT
- Marketing
- Staff Management
- Client Base Retention
- Analytics
Personal
Work/Life balance is very important and trying to maximise both opportunities concurrently is a life goal. A love for all things technology and outdoors. A strong drive to succeed and push through the barrier. Challenges are a must otherwise life is boring.
“Try not to become a man of success. Rather become a man of value.” - Albert Einstein
“Don’t aim for success if you want it, just do what you love and believe in, and it will come naturally.” - David Frost
"Tell me and I forget. Teach me and I remember. Involve me and I learn." - Benjamin Franklin
Timeline
Business Development Manager
United Innkeeper
11.2017 - Current
Business Development Manager
Red Hill Brewery
11.2016 - 11.2017
Murray's Craft Brewing
Marketing Manager / Business Development Executive
07.2015 - 11.2016
Assistant Manager
Rye Hotel
11.2004 - 07.2015
High School Diploma -
Dromana Secondary College
Master of Arts - Marketing
University of Melbourne
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