Akanksha Rai Sinha

Role: Quickly promoted from Marketing Lead to Manager, heading the marketing, branding, communications, content creation and graphic design operations at Forest Grove.

Strategy and Business Growth:

• Working closely with sales and business development to build and implement business growth strategies.
• Develop and drive targeted advertising campaigns, website traffic and social media to generate leads.
• Managed social media accounts for optimal audience engagement and increased online presence.
• Boosting sales performance through the creation of engaging promotional materials and targeted advertising strategies.
• Planning and managing marketing budget, allocating funds strategically towards high-impact initiatives that supported overall business goals.
• Streamlining processes within marketing department for more efficient project management and budget allocation.

Brand Strategy

• Defining, standardising and maintaining brand guidelines by creating and maintaining consistent visual identity across all platforms.
• Aligning internal teams with brand guidelines, ensuring consistent representation of company across all departments and touchpoints.
• Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.

Content and Campaign Management:

• Developing and designing materials to support sales, business development and customer success management.
• Creating engaging content for multiple audiences across multiple channels - email, social media, content
• Working closely with clients to create success stories and testimonials to support new business
• Enhancing campaign performance by developing and implementing targeted marketing strategies.
• Building and designing web pages to support ongoing campaigns
• Writing and managing content distribution to online channels (website, email) and social media platforms.

Graphic Designing:

• Developing display, marketing, and packaging materials to support product branding strategies.
• Designing website layouts, templates, and unique branded looks.
• Increasing company visibility by designing compelling trade show materials including banners, brochures, and booth displays.
• Spearheading rebranding initiatives that aligned corporate identity with strategic goals and objectives, enhancing overall brand consistency across various channels.

Event Management:

• Managing budgets and negotiated contracts with vendors, ensuring cost-effective event execution.
• Streamlining event planning processes by implementing efficient project management strategies.
• Managing administrative logistics of events planning, event booking, and event promotions.
• Establishing relationships with key stakeholders, fostering long-term partnerships for future collaborations.
• Developing marketing materials and promotional campaigns to maximise event attendance and visibility.

Social Media Management

• Designing and implementing social media strategies to align with business goals.
• Developing marketing content such as blogs, promotional materials, and advertisements for social media.
• Monitoring online presence of company's brand to engage with users and strengthen customer relationships.
• Analysing and reporting social media and online marketing campaign results.

• Creating engaging content for multiple audiences across multiple channels - email, social media, content
• Creating exciting and tailored content for different client personas and business types
• Writing case studies and customer success stories based on experiences shared by clients
• Writing award submissions for industry-leading awards, showcasing the company’s contribution
• Delivering and measuring company-wide internal and external communications channels
• Managing company’s digital presence, profiles and content for social media channels and websites
• Working closely with external digital agency to drive company’s paid social media campaigns
• Developing and designing materials to support sales, business development and customer success management
• Creating design elements and artworks for various communications and collaterals
• Maintaining brand guidelines in all communications
• Researching industry events and finding opportunities for participation and sponsorships
• Coordinating event management, including budget allocation, booth setup, vendor, management, etc
• Conducting market research and competitor analysis to stay ahead of the changing technology landscape
• Key achievements: Wrote award-winning submissions, winning TrafficGuard 5 leading industry awards in 2020
• Maintained regular social media presence with engaging content reporting ‘follower’ growth rate of 220.31%, 65.81% and 55.84% for Facebook, Twitter and Instagram respectively, over the last 1.5 years
• Designed fresh, more appealing landing pages improving the conversion rate by over 10% and reducing bounce rate by over 32%
• Created a steady cadence of external communications for new sign ups, maintaining engagement and reducing churn rate.

• Planning, developing and implementing effective marketing campaigns to raise brand and product awareness and generate leads
• Writing copy for all marketing collateral, including brochures, emails, social media and websites
• Managing company’s social media pages and website
• Designing graphics and templates per the company’s brand guidelines
• Measuring campaign effectiveness, social media engagement and website visits and identify areas of improvement
• Leading the development of customer testimonials and case studies
• Supporting SEO activities and paid advertising on Facebook and LinkedIn
• Planning and executing in-house and outdoor events, including venue, decor and vendor management.

• Creating compelling marketing campaigns across appropriate marketing channels based on the planned strategies
• Working closely with the creative, technical & finance teams to develop artwork, resolve application issues and manage budgets, respectively
• Conducting demos and training webinars to improve the product adoption rate
• Ensuring continuous engagement with the audience through newsletters, web quizzes, weekly announcements and surveys
• Developing referral programs, loyalty rewards and giveaways to win new audiences
• Gathering regular feedback through web surveys and phone calls
• Formulating techniques to implement feedback
• Measuring campaign performance
• Conducting market research and competitor analysis to be in line with the changing trends and technology.