Summary
Overview
Work History
Education
Skills
Timeline
Generic

AKASH BHATTACHARYA

Sydney,Australia

Summary

Strategic and data-driven professional with a background in digital marketing, and a strong pivot into business development. Proven experience in managing high-value clients, building B2B relationships, and negotiating with publishers and vendors. Combines marketing insight with commercial acumen to drive business growth, especially within technical and niche verticals, like specialty chemicals.

Overview

7
7
years of professional experience

Work History

Digital Manager

Clemenger BBDO
Sydney, NSW
05.2025 - Current
  • Leading end-to-end digital strategy, implementation, and performance optimization across multi-channel campaigns for major clients.
  • Managing high-value budgets ($2M+ per quarter), ensuring timely reconciliations, accurate pacing, and ROI-driven outcomes.
  • Mentoring junior team members, and enhancing internal processes for greater operational efficiency.
  • Driving creative effectiveness through rigorous testing, first-party data utilization, and channel diversification.
  • Collaborating with creative, tech, and media teams to deliver full-funnel campaigns aligned with client KPIs.
  • Managing vendor and publisher relationships, ensuring seamless delivery, clear communication, and accountability.
  • Led negotiation processes with platform partners and publishers to secure value-added opportunities and maximize campaign effectiveness.
  • Translating campaign insights into actionable recommendations using tools like GA4 and Power BI.

Senior Digital Executive

CHEP Network
Sydney
10.2022 - 04.2025
  • Directed and implemented targeted campaigns aligned with client goals and key performance indicators.
  • Surpassed projected outcomes by 85% in a branded channel campaign, leading to a significant increase in foot traffic, and demonstrating exceptional campaign effectiveness.
  • Utilized data analytics and trend predictions with Power BI and GA4 to refine and strengthen campaign approaches.
  • Provided detailed campaign analyses, with strategic recommendations for optimization.
  • Proficiently managed diverse social media channels, and executed programmatic advertising initiatives.

Performance Coordinator

Reprise Digital
Sydney
02.2022 - 08.2022
  • Continuously optimized campaigns and effectively managed budget allocations.
  • Produced data-driven reports yielding actionable insights for strategic client improvements.
  • Supported Performance Manager in developing comprehensive digital performance strategies.
  • Executed targeted paid media campaigns across Facebook Ads, Twitter, and TikTok platforms.

Customer Service Representative

Polestar
Sydney
12.2021 - 04.2022
  • Delivered comprehensive education on the Polestar brand and electric vehicle industry, highlighting product features to inform customers.
  • Delivered exceptional customer support, resolving technical and general inquiries to ensure high satisfaction levels.
  • Compiled and analyzed daily customer feedback reports to inform business strategies and improve service quality.
  • Fostered brand loyalty by engaging customers with effective communication and personalized service experiences.

Technical Sales Executive

Krishna Enterprise
Mumbai
06.2018 - 06.2019
  • Strategically developed and implemented comprehensive market strategies, encompassing distribution, pricing, and promotion, to maximize product reach.
  • Conducted in-depth market analyses and crafted tailored strategies, leading to the identification and negotiation with key vendors.
  • Delivered compelling technical presentations and negotiations, resulting in a notable 20% sales revenue growth within the division for 2018-19.
  • Cultivated and maintained robust client relationships through regular engagement and exceptional communication, ensuring high client satisfaction and loyalty.

Education

Master of Marketing - Marketing

University Of Technology
Sydney
01.2021

Bachelor of Engineering - Chemical Engineering

Savitribai Phule Pune University
Pune
05-2017

Skills

SKILLS

Business Development & Sales Strategy

  • Strategic Planning & Execution
  • Sales Funnel Development
  • Business Development & Client Acquisition
  • B2B Sales and Relationship Management
  • Vendor & Publisher Negotiation
  • Account Growth & Upselling Strategies
  • CRM Tools & Pipeline Management (eg HubSpot, Salesforce)

Market & Competitive Insight

  • Market Research & Opportunity Sizing
  • Competitor Analysis Techniques
  • Go-to-Market Strategy for Niche Segments
  • Early Adoption & Trend Forecasting
  • Industry Landscape Mapping (incl Chemicals/Industrial)

Analytical & Commercial Thinking

  • Data-Driven Decision Making
  • Financial Modelling & Budget Management
  • Marketing Strategy & Commercial Planning
  • Data Analytics & Performance Reporting
  • Forecasting & Pricing Strategy

Operational & Technical Proficiency

  • Microsoft Office Suite (Excel, PowerPoint, Word)
  • Marketing Analytics Tools (GA4, Tableau)
  • Finance Tools (SMD)
  • CRM & Proposal Automation Platforms

Interpersonal & Leadership

  • Effective Communication (Verbal & Written)
  • Team Collaboration & Leadership
  • Cross-Functional Stakeholder Engagement
  • Client-Facing Negotiation & Solution Selling
  • Team Mentoring & Knowledge Sharing

Timeline

Digital Manager

Clemenger BBDO
05.2025 - Current

Senior Digital Executive

CHEP Network
10.2022 - 04.2025

Performance Coordinator

Reprise Digital
02.2022 - 08.2022

Customer Service Representative

Polestar
12.2021 - 04.2022

Technical Sales Executive

Krishna Enterprise
06.2018 - 06.2019

Master of Marketing - Marketing

University Of Technology

Bachelor of Engineering - Chemical Engineering

Savitribai Phule Pune University

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AKASH BHATTACHARYA