Salesforce Certified Advanced Administrator with over 5+ years of experience in managing, optimising, and customising Salesforce platforms for diverse organizations. Skilled in translating business requirements into Salesforce solutions, driving process improvements, and ensuring system integrations and data integrity. Adept at collaborating with stakeholders to define needs, enhance user experience, and leverage data for actionable insights. Proven expertise in training users, supporting global teams, and implementing best practices in Salesforce administration to support strategic business goals.