Akshita Khurana
Digital Marketing Manager
Sydney,NSW
Summary
Seasoned Digital Marketing Manager with 10+ years success in creating on-brand marketing content for existing and new social media platforms. Accomplished in evaluating analytics and marketing campaign results to adjust strategies and achieve goals. Proficient in social media monitoring and management tools. Focused Marketing Expert bringing over 10+ years of experience in social media marketing to growing organization. Highly knowledgeable in SEO and data analytics. Accomplished in improving performance, prospecting, and proposal development plans.
Overview
3
3
Languages
1
1
Certification
4
4
years of post-secondary education
13
13
years of professional experience
Work History
Digital Marketing Manager
IGeekTeam Pty. Ltd.
Sydney, NSW
01.2020 - Current
- Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
- Administered marketing calendar and posted new content to coincide with new product and service releases.
- Tracked innovations in social media and worked with key functional groups to adopt emerging technology.
- Proactively engaged with clients by phone, email and in-person, which helped established long-term, lucrative relationships.
- Drove digital and enterprise collaboration across functional teams, focusing on delivery and continuous process improvement.
- Utilized techniques such as cold calling, networking and prospecting to develop new leads.
- Successfully launched offline and online consumer targeting and marketing strategy.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Outlined omnichannel channel goals across brands and digital platforms, including store systems, web, mobile and marketing systems.
- Masterminded highly successful digital strategies for various platforms to attract customer engagement.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Evaluated business requirements, leveraging information to forecast feature costs relating to hardware, software and consulting.
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
Business Development Manager
IGeekTeam LLC
Irvine, CA
01.2012 - 12.2019
- Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
- Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
- Researched and identified opportunities for account growth, account penetration and market expansion.
- Represented company and promoted products at conferences and trade association meetings.
- Applied consultative selling techniques to prospect senior management to close business.
- Worked with existing customers to increase purchases of products and services.
- Collected data and performed customer needs analysis.
- Streamlined operational efficiencies by delivering recommendations for knowledge-base processes and procedures.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Negotiated and closed long-term agreements with new clients in assigned territory.
Customer Service Specialist
Dell International Services
Mohali, Punjab
08.2008 - 06.2011
- Evaluated customer information to explore issues, develop potential solutions and maintain high-quality service.
- Used consultative techniques to understand customer needs and make strategic referrals to business partners.
- Developed customer service improvement initiatives that decreased customer wait times by 40%
- Collected customer feedback and made process changes to exceed customer satisfaction goals 20%
- Complied with company policies and procedures by encouraging positive and effective work environment among all employees.
- Increased efficiency and team productivity by promoting operational best practices.
- Handled over 30 calls per shift signing up new customers, retrieving customer data, presenting relevant product information and cancelling services.
Customer Service Manager
Dell International Services
Mohali, Punjab
06.2007 - 07.2008
- Supervised employees and assessed performances to determine training needs and define accurate plans for decreasing process lags.
- Introduced higher standards for customer service and increased efficiency by streamlining operations.
- Completed special projects by using effective decision making, critical thinking and time management skills.
- Conferred with sales teams and team leaders to communicate targets, boost revenue and improve promotional strategies.
- Researched and observed emerging markets and market shifts, taking advantage of opportunities by identifying potential leads and new markets.
- Trained and regularly mentored associates on performance-oriented strategies and customer service techniques.
- Assisted organization with transitioning from paper invoicing to CRM and point-of-sale systems, which resulted in overall efficiency.
- Increased customer retention by developing and offering unique discount options while driving interest in new product lines.
Education
Bachelor of Science - Electronics & Communication Engg.
HP Technical University
Shimla 07.2001 - 07.2005
Skills
SEO proficiency
Strategic Planning
New Business Development
Online marketing
Marketing strategy
Event networking
Content marketing
Project Management
Content Development
SEM strategy development
Email Marketing
Web analytics
Social media expert
Certification
CM - Certified Manager Certification
Timeline
Digital Marketing Manager
IGeekTeam Pty. Ltd.
01.2020 - Current
Business Development Manager
IGeekTeam LLC
01.2012 - 12.2019
Customer Service Specialist
Dell International Services
08.2008 - 06.2011
Customer Service Manager
Dell International Services
06.2007 - 07.2008
Bachelor of Science - Electronics & Communication Engg.
HP Technical University
07.2001 - 07.2005