Summary
Overview
Work History
Education
Skills
Timeline
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Alan Heathcote

Summary

Proven leader in sales and marketing with a track record of driving company growth and profitability at Sealed Air. Excelled in team leadership and strategic decision-making, achieving a 50% increase in operating income over three years. Skilled in business development, contract negotiation, and fostering customer and employee relationships. Multi-talented Senior Executive knowledgeable about sales, operations and personnel management. Successful at stepping into diverse positions and making immediate positive contributions. Focused on optimizing operations and motivating employees while establishing market dominance.

Overview

29
29
years of professional experience

Work History

Vice President Sales & Marketing New Zealand

Sealed Air
2019.02 - 2024.03
  • Cultivated strong relationships with key customers, Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
  • Demonstrated proficient leadership skills to motivate employees and build competent teams.
  • Collaborated with senior management to develop strategic initiatives and long term goals.
  • Negotiated high-value contracts that maximized profitability while mitigating risks for the organization.
  • Maintained P&L responceability
  • Directed technological improvements, reducing waste and business bottlenecks.
  • Initiated strategy to drive company growth and increase market share and profitability.
  • Formulated and executed strategic initiatives to improve product offerings.
  • Represented organization at industry conferences and events.
  • Led development of strategic marketing plans to raise awareness and drive sales growth.
  • Delivered strong financial performance despite challenging economic conditions by executing strategic programes.
  • Monitored industry trends, keeping current on latest changes and competition in industry.

Vice President Food Care New Zealand

Sealed Air
2017.09 - 2019.02
  • Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.
  • Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
  • Demonstrated proficient leadership skills to motivate employees and build competent teams.
  • Collaborated with senior management to develop strategic initiatives and long term goals.
  • Negotiated high-value contracts that maximized profitability while mitigating risks for the organization.
  • Established performance goals for department and outlined processes for achievement.
  • Managed financial planning and budgeting processes, ensuring fiscal responsibility and maximizing return on investments.
  • Clarified roles, responsibilities and expectations of staff.

Vice President of S&M Food and Beverage NZ

Sealed Air
2012.02 - 2017.09
  • Cultivated strong relationships with key customers for long-term success.
  • Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
  • Demonstrated proficient leadership skills to motivate employees and build competent teams.
  • Collaborated with senior management to develop strategic initiatives and long term goals.
  • Negotiated high-value contracts that maximized profitability.
  • Established performance goals for department and outlined processes for achievement.
  • Managed S&M budgeting processes, ensuring fiscal responsibility and maximizing return on investments.
  • Restructured business for commercial success

Executive Director S&M New Zealand and Australia

Sealed Air
2009.03 - 2012.01
  • Worked closely with organizational leadership to guide operational strategy.
  • Oversaw financial management, ensuring fiscal responsibility and long-term sustainability for the organization.
  • Guided staff through periods of organizational change, maintaining morale and engagement during transitions.
  • Forge strong relationships with Global executive leadership team, providing regular updates on organizational progress and soliciting their expertise when needed.
  • Oversaw business wide changes to modernize manufacturing equipment.
  • Initiated strategy to drive company growth and increase market share and profitability.
  • Maintained P&L responsibility in matrix structure.
  • Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
  • Established and maintained strong relationships with key customers.
  • Set organizational goals and objectives to guide and direct company focus.
  • Promoted a culture of continuous improvement by encouraging professional development opportunities for staff members.

Sales & Marketing Manager New Zealand & Australia

Sealed Air
2006.05 - 2009.02
  • Directed sales support staff in administrative tasks to help sales reps close deals.
  • Implemented data-driven tactics for more accurate forecasting and improved overall decisionmaking.
  • Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff..
  • Resolved problems with high-profile customers to maintain relationships.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
  • Prepared sales presentations for clients showing value engineering success..
  • Reviewed pricing strategies to increase sales revenue.
  • Managed accounts to retain existing relationships and grow share of wallet.
  • Built relationships with key customers for business growth.
  • Delivered persuasive presentations to key stakeholders, securing buy-in for critical projects or proposals.
  • Excelled in territory management, optimizing travel routes for maximum client engagement and time efficiency.
  • Managed cross-functional teams to execute successful new products.
  • Negotiated contracts with favorable terms that contributed to bottom-line results.

Business Manager Shrink Products

Sealed Air
2002.01 - 2006.04

Reported to regional manager for Asia Pacific based in Australia.

Joint responsibility for running the NZ business

Member of the Asia Pacific management group

Full P&L responsibility

Setting business and strategy

Set annual budgets for sales and expenses

Responsible for manufacturing, sales, marketing and equipment

Mergers and Acquisitions

Increased operating income by 50% in 3 years

Maintained leadership position in the market

Completed Shrink product range re development

Developed ownership of the business across the functions

  • Negotiated contracts with key customers while maintaining strong relationships.
  • Created, managed, and executed business plan and communicated company vision and objectives to motivate teams.

Business Manager Shrink Products New Zealand

Sealed Air
2001.01 - 2002.12

Reported to GM of New Zealand

Set Sales and Product strategy

Full P&L responsibility

Reports included, Sales, Manufacturing,Marketing, Development and Logistics

Maintained market leadership position

National Sales and Marketing Manager

Sealed Air
1999.01 - 2001.12

Reporting to GM of New Zealand

Member of the NZ management team

Restructure of the NZ S&M group

Sales growth

  • Built strong long term client relationships.
  • Facilitated communication between departments, fostering a collaborative environment that led to greater overall success for the organization.
  • Championed product improvements by working closely with R&D teams, ensuring alignment between customer needs and company offerings.
  • Implemented successful account management strategies that improved customer retention rates and fostered repeat business.
  • Negotiated large scale contracts with key accounts, securing long-term business partnerships.
  • Managed accounts to retain existing relationships and grow share of wallet.

National Sales Manger

Sealed Air, Cryovac Division
1998.01 - 1999.12
  • Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.
  • Achieved consistent year-over-year growth in both revenue generation and territory expansion through strategic planning and execution.
  • Directed sales support staff in administrative tasks to help sales reps close deals.
  • Liaised with marketing and product development departments to ensure our products were positioned as market leaders.
  • Remained responsive to changing targets by preparing monthly, quarterly and annual sales reports and forecasts.
  • Oversaw annual budget planning for the national sales department, ensuring alignment with corporate objectives and resource allocation optimization.
  • Developed and maintained key relationships with clients, leading to an enhanced customer loyalty and increased repeat business.
  • Met with customers to give sales presentations, negotiate contracts and promote services.
  • Merged two business of Sealed Air and Cryovac

National Sales and Marketing Manager NZ

Sealed Air
1995.01 - 1998.12

Reported to GM of New Zealand

Restructured NZ business due to profitability issues

Increased product and market focus to drive growth

Product expansion with distribution of materials from the USA.

Managed relationship with the USA manufacturer


National Sales and Marketing Manager

Trigon
1995.01 - 1998.12

Education

No Degree - Fundamentals of General Management

Macquarie University
Sydney, NSW

Skills

  • Team Leadership
  • Decision-Making
  • Coaching and Mentoring
  • Business Development
  • Results-Driven
  • Contract Negotiation
  • Operations Management
  • Business Planning
  • Financial Acumen
  • Budget Oversight
  • Customer and employee rapport
  • Sales and Marketing Leadership

Timeline

Vice President Sales & Marketing New Zealand

Sealed Air
2019.02 - 2024.03

Vice President Food Care New Zealand

Sealed Air
2017.09 - 2019.02

Vice President of S&M Food and Beverage NZ

Sealed Air
2012.02 - 2017.09

Executive Director S&M New Zealand and Australia

Sealed Air
2009.03 - 2012.01

Sales & Marketing Manager New Zealand & Australia

Sealed Air
2006.05 - 2009.02

Business Manager Shrink Products

Sealed Air
2002.01 - 2006.04

Business Manager Shrink Products New Zealand

Sealed Air
2001.01 - 2002.12

National Sales and Marketing Manager

Sealed Air
1999.01 - 2001.12

National Sales Manger

Sealed Air, Cryovac Division
1998.01 - 1999.12

National Sales and Marketing Manager NZ

Sealed Air
1995.01 - 1998.12

National Sales and Marketing Manager

Trigon
1995.01 - 1998.12

No Degree - Fundamentals of General Management

Macquarie University
Alan Heathcote