Alana Saliba
Sydney,Australia
Summary
Event sales professional with proven success in driving revenue and enhancing client satisfaction. Skilled in strategic planning, contract negotiation, and event coordination. Strong focus on team collaboration and achieving results, adaptable to changing needs. Reliable with knack for building strong client relationships and delivering exceptional outcomes.
Overview
13
13
years of professional experience
Work History
Event Sales Manager
Crown Sydney
09.2024 - Current
- Drive revenue and ensure client has an exceptional guest experience
- Develop and execute sales strategies to maximise bookings
- Achieve short and long term business objectives, segment sales activities, and uphold high standards of customer service
- Analyze data, running of reports, and advising on sales strategies and budgets, while leading projects to update sales processes and improve efficiency
- Possess strong leader skills, strategic thinking and the ability to collaborate effectively with key stakeholders to drive the success of the hotel's events and catering department
- Conducted post-event analyses to identify areas for improvement and implement necessary changes for future success.
- Achieve sales goals and service targets by cultivating and securing new customer relationships.
Area Director of Sales - Meetings & Events
Radisson Blu
08.2022 - 03.2024
- Keeps abreast of trends & innovations within the hotel industry and the local market for meetings & events
- Maintain and promote a teamwork environment with effective and clear communication amongst coworkers
- Demonstrate excellent creative skills to provide innovative set-ups, menus and functions for clients
- Take a proactive approach to ensure the smooth running of the department and anticipate potential opportunities and problems
- Communicate with the Commercial Director realistic, measurable standards, objectives and goals for all three properties
- Maintain the highest in standards of meetings and events booking process to ensure a positive guest experience
- Work closely with the operations team for event execution whilst having the ability to quickly evaluate alternatives and decide on a plan of action
- Be onsite or coordinate adequate coverage before an event and during to ensure a smooth running operation
- Meet and entertain potential clients
- Support in training and coaching the department
- Produce results through high achievement and excellent attention to detail
- Work with the marketing department to ensure pull through of the Sales & Marketing plan and effective implementation of this strategy for the Events segment
- Works with the Commercial Director to create and maintain sales processes, identify revenue opportunities and develop strategies to grow the business
- Update and own the meetings & events forecast, and present with regularly to the commercial team and other stakeholders
- Continually review, monitor and update event pricing strategy to ensure maximum opportunity to convert business
Senior Sales Manager
Radisson Blu
03.2019 - 08.2022
• Develop and create sales plans for the segments designated to candidate
- Be familiar with the products and services that Radisson Blu St Julian's has to offer together with the 'unique selling points' of the property
- Be continuously updated with competitor offers and market condition
- Identify new and potential markets and increase revenue in line with the hotel pricing and revenue strategy
- Develop and maintain a seasonality calendar based on the segment being managed
- Be responsible for compiling and presenting reports on CORPORATE market segments
- Co-ordinate hotel's sales activities with the aim of optimising F&B sales and other revenues
- Implement sales promotion actions in-house, locally, regionally and supra-regionally
- Drive and coordinate sales activity to develop new and maintain existing accounts within the local and international markets
- Responsible for key accounts based both locally and internationally
- Project a positive and professional image with both clients and colleagues alike to promote the goodwill of the hotel and CHI Hotels and Resorts
- Ensure sales presentations are conducted in a professional manner and reflect the image of the group and hotel for the market segment to which it is directed
- Collaborated closely with marketing teams to develop targeted campaigns that drove significant increases in qualified leads and overall sales performance.
NOC Engineer
Play'n Go
04.2018 - 03.2019
- Utilize internal ticket tracking systems to resolve tickets from internal and external requests
- Monitor all production networks, servers, applications and services and respond/troubleshoot alerts according to standard processes
- Track and Manage incident tickets fully to ensure proper operational metric are captured and maintained
- Collaborate with various technology teams for issues resolution
- Communicate with IT Stakeholders on the statuses of issues
- Respond to escalations from Technical Services or Partner NOCs
- Create and maintain knowledge base articles, policies and procedures
- Execute documented runbooks as documented for diagnosis and remediation of issues
- Fully document and communicate shift-turnover reports
- Staff the 24x7 Network Operations Centre
- Other duties assigned by management
NOC Technical Specialist
CSL Data Centre Services
11.2016 - 03.2018
- Monitor, maintain and resolve computer and server technical related issues
- Setting up of new user accounts and profiles
- Track and document resolutions
- Attend onsite visits and communicate with clients to resolve hardware issues
Enterprise Sales Technical Executive
Eworld Ltd
09.2012 - 11.2016
- Trained and certified on HP Technologies (Entry Level Servers, Storage and Networking)
- Trained in Microsoft licensing structure
- Trained in Managed Print Services
- Built sales configurations on Entry level Servers, Storage and Networking
- Setting up meetings with corporate clients whilst handling the whole sales lifecycle
- Conversant with all of the mentioned above IT Technologies
Sales Representative
Scan Computers
09.2011 - 09.2012
- Greet customers, attend to their needs when having any queries related to IT Hardware and Software
- Manage the Sale Lifecycle
Skills
- Client Relationship Management
- Communication & Presentation
- Project Management
- Attention to Detail
- Time Management
- Sales Strategy & Planning
- Team Leadership & Management
- Lead Generation & Prospecting
- Forecasting & Performance Metrics
- Adaptability & Resilience
Personal Information
- Gender: Female
- Nationality: Australian Maltese
Driving Licence
B
Languages
English
Native or Bilingual
Maltese
Native or Bilingual
Timeline
Event Sales Manager
Crown Sydney
09.2024 - Current
Area Director of Sales - Meetings & Events
Radisson Blu
08.2022 - 03.2024
Senior Sales Manager
Radisson Blu
03.2019 - 08.2022
NOC Engineer
Play'n Go
04.2018 - 03.2019
NOC Technical Specialist
CSL Data Centre Services
11.2016 - 03.2018
Enterprise Sales Technical Executive
Eworld Ltd
09.2012 - 11.2016
Sales Representative
Scan Computers
09.2011 - 09.2012
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