Summary
Overview
Work History
Education
Skills
Timeline
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Alanna Sanderson

North Narrabeen,NSW

Summary

A professional category manager with over eight years experience in retail, a specialist in analysing consumer trends, developing strategies, and overseeing pricing, promotions, and product range management to efficiently maximize sales and profitability.

Overview

13
13
years of professional experience

Work History

Category Manager

The Nile
02.2021 - Current
  • Increased overall category sales by developing and executing strategic merchandising plans.
  • Reduced inventory costs through effective vendor negotiations and optimizing product assortments.
  • Improved customer satisfaction by tailoring product offerings to meet specific market demands.
  • Enhanced supplier relationships through regular communication and collaborative problem-solving efforts.
  • Analyzed sales performance and adjusted marketing strategies to optimize revenue generation.
  • Collaborated with cross-functional teams to develop promotional campaigns that effectively increased category awareness and sales growth.
  • Monitored industry trends to identify new business opportunities and emerging product categories for expansion.
  • Developed detailed sales forecasts based on historical data, allowing for proactive inventory management decisions.
  • Assisted in conducting audits of key suppliers and monitored supplier performance.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.

Homewares Buyer

Zanui
09.2017 - 01.2021
  • Increased supplier efficiency by negotiating contracts and maintaining strong relationships with vendors.
  • Execute pricing strategies and competitor analysis.
  • Maintain an accurate OTB of warehouse stock.
  • Design and development of product categories for private label brands, as well as the sourcing, negotiations and delivery of the products.
  • Achieved cost savings by identifying opportunities for consolidation and bulk purchasing across departments.
  • Ensured timely delivery of products by closely monitoring vendor performance and addressing any issues promptly.
  • Developed strong relationships with suppliers to secure favourable pricing terms and conditions.
  • Maintained a comprehensive database of supplier information, including contact details, capabilities, pricing structures, and lead times.
  • Sourced new suppliers to boost range of products offered.
  • Developing and communicating a clear, product driven promotional strategy.
  • Analysing retail metrics and using planning systems to identify opportunities for growing revenue and profit.
  • Maintain buying targets & set team KPIs.
  • Oversee daily operations of the homewares department, including developing a motivated and results driven homewares buying team.
  • Attend domestic & international trade fairs, factory visits and supplier meetings.
  • Work with the business team to improve and streamline buying processes.

Junior Buyer

Zanui
03.2016 - 09.2017
  • Managing all homewares categories, reporting to the buying manager.
  • Negotiate supplier terms to meet the business needs.
  • Work closely with the marketing team to maximise sales opportunities.
  • Actively doing competitive research to ensure Zanui is offering a point of difference.
  • Trend forecasting, attending trade fairs and new range showings each season.
  • Planning and styling photoshoots for the Zanui brand as well as trend campaigns.
  • Work closely with all teams in the business to achieve the business goals.

Assistant Buyer

Zanui
07.2014 - 03.2016
  • Assisting the homewares buyer in all areas of product ordering, selection, delivery and distribution.
  • Revamping the existing ranges and offering ideas on how to improve the homewares categories.
  • Acting as a planning and admin support for the homewares buyer in order to help manage the overall production of bringing in new products, supplier relations and stock management.
  • Partnering with suppliers to build rapport and positive working relationships to cultivate cooperation with our processes.

Assistant Brand Coordinator

True Alliance (Ben Sherman)
07.2012 - 07.2014
  • Provide a high level of operational support to the brand manager by overseeing the running of the day-to-day requirements of the Ben Sherman brand.
  • Administration of purchase orders.
  • Work closely with sales agents and major retailers to build strong working relationships.
  • Work with the buyers to help create, update & maintain OTB as well as control the sample management.

Merchandise Allocator

Webster Holdings (Jigsaw)
03.2011 - 07.2012
  • Build relationships with each store to understand their requirements and customers.
  • Analyse sales & stock levels at store level and pro-actively respond.
  • Manage the allocation of merchandise to stores based on planned sales, inventory targets and buying decisions.

Education

Certificate IV Fashion Business -

FBI Fashion College
Glebe, NSW
2010

Bachelor Of Business (Marketing) -

Charles Sturt University
Bathurst, NSW
01.2009

Higher School Certificate -

Monte Sant Angelo Mercy College
North Sydney, NSW
01.2006

Skills

  • Strong organisational skills
  • Pro-active work ethic
  • Negotiation
  • High proficiency in Microsoft Excel
  • Product management
  • Data analysis
  • Supplier relationship management

Timeline

Category Manager

The Nile
02.2021 - Current

Homewares Buyer

Zanui
09.2017 - 01.2021

Junior Buyer

Zanui
03.2016 - 09.2017

Assistant Buyer

Zanui
07.2014 - 03.2016

Assistant Brand Coordinator

True Alliance (Ben Sherman)
07.2012 - 07.2014

Merchandise Allocator

Webster Holdings (Jigsaw)
03.2011 - 07.2012

Certificate IV Fashion Business -

FBI Fashion College

Bachelor Of Business (Marketing) -

Charles Sturt University

Higher School Certificate -

Monte Sant Angelo Mercy College

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Alanna Sanderson