Alejandra Pastrana
Sydney,NSW
Summary
Data analysis professional prepared to deliver impactful insights and drive business decisions. Adept in data visualization, analysis, and database management, with strong focus on teamwork and adaptability. Known for reliability, analytical thinking, and results-driven approach. Skilled in SQL, Tableau, Power BI and Excel, ensuring robust data solutions and strategic recommendations.
Overview
5
5
years of professional experience
Work History
Freelancer Data Analyst
Upwork
2024.06 - Current
- Automated data collection processes, reducing time spent on manual reporting tasks.
- Updated and developed scripts and queries to extract and analyze data from multiple sources.
- Performed comprehensive analysis of structured and unstructured data to identify key trends and inform business decisions.
Associate Data Analyst
Atecno for Samsung
2023.03 - 2023.07
- Analyzed large datasets to monitor KPIs and insights for decision-making.
- Developed interactive dashboards using Tableau to visualize key performance indicators.
- Conducted market research to provide insights on competitive positioning and opportunities.
- Conducted audits of platform operations and delivered recommendations to improve efficiency and performance for platform providers.
Jr Digital Marketing Specialist
Telefonica Movistar
2022.07 - 2023.03
- Developed and executed digital marketing campaigns across multiple channels to enhance brand visibility.
- Analyzed traffic and user engagement metrics to optimize content strategy and improve performance.
- Managed social media accounts, creating engaging content that increased audience interaction and brand loyalty.
- Analyzed Data campaign outcomes and show a positive return-on-investment from digital channels.
Commercial Data Analyst Jr
Tigo Colombia
2021.12 - 2022.07
- Analyzed large datasets to identify trends and support decision-making processes.
- Developed data visualizations to communicate insights effectively across teams.
- Collaborated with cross-functional teams to ensure data integrity and accuracy, resulting in better-informed decisions.
- Extract and analyze the results of the data audits to generate early warnings to subsequently establish action plans.
Trainee Commercial Data Analyst
Tigo Colombia
2021.06 - 2021.12
- Supported team members in executing tasks efficiently, fostering a collaborative work environment.
- Developed complex dashboard and reporting tools to track business performance metrics.
- Monitor ongoing performance of the commercial KPIs at the segment to support decision making processes.
Education
Diploma - Project Management
Greystone College
Sydney, NSW2026-10
Certificate IV - Marketing And Communication
Greystone College
Brisbane, QLD2025-06
Bachelor of Engineering - Industrial Engineering
Universidad Santo Tomás
Bogotá, Colombia2022-04
Skills
- Data visualization and presentations
- Data analysis
- SQL
- Tableau
- Power BI
- Microsoft Office Tools
- Project management
- Google analytics
- Problem-solving
- Business performance analysis
Languages
Spanish
Native or Bilingual
English
Full Professional
Timeline
Freelancer Data Analyst
Upwork
2024.06 - Current
Associate Data Analyst
Atecno for Samsung
2023.03 - 2023.07
Jr Digital Marketing Specialist
Telefonica Movistar
2022.07 - 2023.03
Commercial Data Analyst Jr
Tigo Colombia
2021.12 - 2022.07
Trainee Commercial Data Analyst
Tigo Colombia
2021.06 - 2021.12
Diploma - Project Management
Greystone College
Certificate IV - Marketing And Communication
Greystone College
Bachelor of Engineering - Industrial Engineering
Universidad Santo Tomás