Alejandro Del Risco Fonseca
Sydney,NSW
Summary
Hello! I am Alejandro Del Risco, a 30 years young leader with more than 6 years of experience in the commercial sector, leading sales teams and trade marketing initiatives. Goal oriented and passionate about creating collaborative environments to facilitate teamwork. I seek to continue developing professionally in the FMCG industry. I am a fervent believer that when attitude and aptitude come together, extraordinary things are achieved.
Overview
7
7
years of professional experience
Work History
Commercial Supervisor
AB InBev
08.2022 - 08.2023
- - Supervision and development of On Premise and KKAA portfolio, leading a team of 4 people. - Negotiation with national chains on promotions, spaces and implementations for our brands. - Achievements: + Q3 2022 KKAA Sales growth: +15% vs LY through portfolio management and pricing. + Q3 2022 On Premise Coverage Growth: + 18 vs LY + Beach Season 2023: Best sales division nationwide 110% vs Quota
Trade Marketing Execution Coordinator
AB InBev
08.2021 - 08.2022
- - Execution and performance measurement of national trade marketing plans. - Coordination of events and activations across sales channels. - In charge of the sales and trade reports for a salesforce of 24 people. - Achievements: + Q1 2022 Best Adherence Nationwide of "My Business", the national trade marketing plan that measures price compliance, volume, assortment and digitalization. + Q2 2022 Best Digitalization Nationwide on BEES, our marketplace platform, through rewards strategies and segmented digital comms.
Customer Development
Velogig Digital Marketing Agency
05.2020 - 07.2021
- - In charge of selling, upselling and cross-selling strategies. - Achievement: -22% Churn Rate vs LY
Marketing Trainee
Prima AFP
- 02.2018
- - Planning and execution of loyalty campaigns across customer segments
- Digital benchmark and salesforce support - Achievement: 30% effectiveness increase on Gift Claims for the Top Tier customer base
- Support for a salesforce of 47 people with sales and marketing material.
Sales & Trade Marketing Intern
Philip Morris
04.2016 - 10.2016
- - Negotiation and implementation of POP material
- Support for a salesforce of 15 people with data reports.
Marketing Assistant
Jaguar - Land Rover
07.2018
- - Planning and execution of the calendar of marketing activities - Coordination, monitoring and review of graphic and audiovisual pieces with creative and media agencies. - Negotiation and closing contracts with suppliers.
Education
Communications And Marketing
Peruvian University of Applied Sciences
Peru07-2017
Skills
- Data analysis (Excel / Tableau)
- Account management
- Team Leadership
- Relationship Building
- Marketing strategies
- Conflict resolution
- Project Management
- Training and mentoring
Languages
- Spanish, Native
- English, Advanced (C1 CEFR Level)
References
- Nicholas Maskrey, Velogig CEO: +51 997 896 056 , nmaskrey@gmail.com
- Daniel Olavarria, AB Inbev Commercial Manager: +51 997 855 996, daniel.olavarria@ab-inbev.com
Timeline
Commercial Supervisor
AB InBev
08.2022 - 08.2023
Trade Marketing Execution Coordinator
AB InBev
08.2021 - 08.2022
Customer Development
Velogig Digital Marketing Agency
05.2020 - 07.2021
Marketing Assistant
Jaguar - Land Rover
07.2018
Sales & Trade Marketing Intern
Philip Morris
04.2016 - 10.2016
Marketing Trainee
Prima AFP
- 02.2018
Communications And Marketing
Peruvian University of Applied Sciences
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