ALEX FLOROS
Beverly Hills,Australia
Summary
Proven Sales and Relationship Management leader with 20+ years of success in the animal health and companion animal sectors. Delivered transformative results through strategic sales growth, innovative customer engagement, and building enduring partnerships. As Co-Founder & Director of Animalia, drove 12 consecutive years of sales growth and developed cutting-edge CRM systems tailored to veterinary and animal health industries. Expert in executing go-to-market strategies, maximizing customer retention, and delivering superior service to drive loyalty and growth. Dedicated to advancing DBG Health and Arrovet's success by leveraging deep industry expertise and a results-driven approach.
Overview
22
22
years of professional experience
Work History
Territory Partner
TRUPANION AUSTRALIA
09.2024 - Current
- Applied comprehensive expertise in the animal industry to design and execute a strategic sales initiative for veterinary partner acquisition, resulting in a 13% increase in strategic partnerships.
- Represented Trupanion Australia at VetExpo, moderating a panel discussion on the future of pet insurance within the evolving Australian veterinary landscape.
- Delivered targeted training presentations to key hospital stakeholders, facilitating a 40% increase in membership enrollment.
- Led the negotiation and execution of partnership agreements with senior management, owners, and key decision-makers, demonstrating exceptional strategic and entrepreneurial skills.
- Drove optimal client outcomes by proactively identifying and addressing their unique needs and objectives, ensuring long-term business success.
Management Consultant – Sales & CX
AJF
04.2023 - Current
- Developed and implemented a strategic sales initiative for mining resource acquisition, successfully securing $1M in funding.
- Managed and analyzed daily financial operations, including balance sheets, cash flow statements, and equity statements, to assess the feasibility of potential acquisitions, with a particular focus on critical metrics such as EBITDA.
- Led deal origination and facilitated the acquisition process through proactive client engagement, ensuring alignment with business objectives and driving long-term value.
- Formulated and executed a national Go-To-Market sales strategy for a construction-sector product, exceeding sales targets by 11% and ensuring successful market entry in Australia.
- Conducted comprehensive assessments of client financial positions, providing strategic recommendations on resource allocation to foster sustainable business growth.
- Researched, evaluated, and implemented CRM software tailored for a real estate valuation firm, streamlining operations and enhancing client relationship management.
- Negotiated and executed complex contracts and agreements with senior management, key vendors, and decision-makers, showcasing exceptional strategic and entrepreneurial capabilities.
Co-Founder & Director
ANIMALIA
01.2003 - Current
- Managed a team of 20 across four sites, overseeing sales, animal care, marketing strategy, customer experience (CX) initiatives, training and development programs, and the creation of operational policies, driving team performance and operational efficiency.
- Developed and implemented a comprehensive marketing plan for additional business units, including grooming and pet boarding/daycare, resulting in increased revenue and brand visibility.
- Designed employee contracts and successfully negotiated leasing and construction contracts with Westfield and shopfitters, ensuring favorable terms and project completion.
- Led the company to 12 consecutive years of sales growth from 2008 to 2019, consistently outperforming the industry growth rate by 20x.
- Co-developed a pet industry CRM system in 2006, contributing to a 17% increase in market share and enhancing customer relationship management.
- Spearheaded a personalised Christmas photo marketing initiative with Westfield, attracting over 300 clients in its inaugural year, significantly boosting brand engagement.
- Introduced an industry-leading animal sales code of conduct, enhancing brand trust by 3.5x compared to competitors and strengthening customer loyalty.
- Pioneered an innovative CX initiative, offering premium, personalised pet welcome packs that resulted in a 100% increase in client retention rates.
Regional Sales Manager
MIELE AUSTRALIA
04.2022 - 03.2023
- Led a team of 9 account managers and oversaw 150+ Miele Chartered Agencies across Victoria, South Australia, Western Australia, and Tasmania, managing a portfolio valued at over $100 million, achieving 12% sales growth.
- Conducted quarterly SWOT analyses, identifying new market opportunities and developing targeted growth strategies that drove sustained business expansion.
- Conceptualised and executed end-user events, resulting in a 14% increase in average client spend and enhanced customer engagement.
- Introduced 'Supper Club' VIP dinner events to reconnect with retail clients, leading to sold-out events and an 18% increase in sales volume across customer segments.
- Implemented targeted sales-focused training programs and events for agency sales teams, directly contributing to increased sales revenue and enhanced performance.
- Developed and delivered end-user training programs, improving retail agency team engagement and elevating top performers into the top-100 sales agents category.
- Rebuilt key external stakeholder relationships, driving increased wholesale spend for volume agency accounts and strengthening long-term partnerships.
Experience Centre Manager
MIELE AUSTRALIA
05.2021 - 04.2022
- Drove team engagement initiatives and facilitated comprehensive sales training workshops with agency sales teams, resulting in Queensland becoming the highest-performing state in 2021 and 2022.
- Developed and executed networking events to strengthen relationships with commercial clients, contributing to a $1 million increase in commercial sales revenue in 2021.
- Hosted the Annual General Meeting (AGM) and co-presented Miele at the HIA awards in 2021, enhancing the company's visibility and industry presence.
- Achieved peak team performance by penetrating competitive markets, ensuring high customer satisfaction, and consistently accomplishing ambitious business objectives through self-driven motivation.
- Built, trained, mentored, and directed high-performing sales and marketing teams, effectively managing P&L, large-scale budgeting, and cost controls to optimize financial outcomes.
- Cultivated new business opportunities through in-store demonstrations, responding to incoming inquiries, launching new products, and nurturing individual relationships to maximize growth potential.
Experience Centre Manager
MIELE AUSTRALIA
03.2020 - 04.2021
- Established a structured, process-driven sales approach through regular customer visits and market feedback, producing monthly business notes, status reports, retail plan analysis, action proposals, program timelines, and market performance reports to guide strategic decision-making.
- Enhanced team performance by setting clear expectations, providing actionable performance feedback, and ensuring consistent follow-up, driving individual growth and professional development.
- Built a loyal customer base, significantly reducing churn and increasing repeat business, resulting in a 12% boost in product sales.
- Elevated customer satisfaction by efficiently addressing disputes, fostering open communication, and ensuring the consistent delivery of high-quality service.
- Cultivated a strong company culture centred on employee engagement, collaboration, and continuous learning, facilitating ongoing team development and contributing to overall organisational success.
Education
Master of Business Administration -
University of South Australia
01.2022
Skills
- Market Expansion Strategies,
- Contract Negotiation
- Strategic Partnership Development
- Customer Relationship Management (CRM)
- Financial Analysis and Reporting
- Customer and Promotional Program Management
- Analytical and Problem-Solving Skills,
- P&L Management
- MICROSOFT 365
- ZOHO SUITE
- SAP CONCUR
- MYOB
Timeline
Territory Partner
TRUPANION AUSTRALIA
09.2024 - Current
Management Consultant – Sales & CX
AJF
04.2023 - Current
Regional Sales Manager
MIELE AUSTRALIA
04.2022 - 03.2023
Experience Centre Manager
MIELE AUSTRALIA
05.2021 - 04.2022
Experience Centre Manager
MIELE AUSTRALIA
03.2020 - 04.2021
Co-Founder & Director
ANIMALIA
01.2003 - Current
Master of Business Administration -
University of South Australia
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