ZeYu (Micky) Zhu
Summary
Dynamic graduate with a proven track record in devising impactful business strategies and leveraging technology for solutions. Seeking an institutional banking graduate role at ANZ to apply business acumen and foster robust stakeholder relationships. Dedicated in driving excellence by delivering strategic insights and innovative problem-solving within the technology and business consulting domain.
Overview
2
2
years of professional experience
Work History
Project Management Associate
Eclicktech Co.
02.2022 - 08.2022
- Facilitate seamless collaboration among multidisciplinary teams, utilising advanced project management techniques to ensure projects progress efficiently from initiation to completion.
- Work within agile frameworks, collaborating with teams to optimise task distribution, leading to streamlined communication and a reduction of project delivery time.
- Identify and mitigate potential project risks early on, contributing to smoother execution, reduced setbacks, and overall enhanced project efficiency.
- Meticulously track project milestones on JIRA and confluence, enabling timely identification of errors or delays and ensuring projects stay on track for on-time completion.
Marketing Consultant
Oppo Mobile Telecommunications Corp Ltd
06.2021 - 02.2022
- Collaborated with sales team to increase brand awareness and enhanced business development by building and maintaining relationships with more than 30 key accounts.
- Worked with marketing lead to design campaigns for OPPO smartphones resulting in 25% increase in regional sales.
- Consulted with clients on business issues and developed innovative, high-impact proposals.
- Developed technical and non-technical marketing presentations, public relation campaigns, articles and newsletters.
Marketing and Public Relations Consultant
Edelman China
02.2021 - 05.2021
- Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
- Responsible for marketing campaign on variety of food products under Mars brand (Dove, M&M's, Snickers, Maltesers, etc.
- Conducted market research and analysis in Chinese market and examine consumption patterns with different provinces.
- Oversaw professional social media messaging through content development, follower engagement, social listening, trend analysis and by leveraging competitor research.
Strategy Consulting Intern
Hill+Knowlton Strategies
11.2020 - 01.2021
- Participated in design and implementation of strategic solution for corporate partners (BHP China, ARM, Contemporary Amperex Technology Co. and Russell Reynolds Associates).
- Conducted risk assessments based on market analysis, involved in public relation campaigns designed to promote company publicity.
- Engaged in social media platform analysis resulting in reduced negative public effects and driving company reputation to the right direction.
- Performed real-time crisis management and corresponding contingency plans.
Project Consulting Intern
PwC
08.2020 - 11.2020
- Collaborated with project team to support various client projects aimed at business transformation and process optimization.
- Conducted thorough market research and data analysis to generate valuable insights, contributing to the formulation of strategic recommendations for clients.
- Assisted in the creation of impactful client presentations, translating complex data into clear and engaging visuals to facilitate effective communication.
- Worked closely with cross-functional teams, engaging with different departments to gather information, streamline processes, and ensure the successful execution of project deliverables.
Education
Master of Commerce - Marketing, Business Analytics
University of New South Wales
Sydney, NSW06.2023
Bachelor of Media - Public Relation, Advertising
University of New South Wales
Sydney, NSW02.2018
Skills
- Microsoft Office Suite (advanced excel capabilities)
- R Programming
- SAS Visual Analytics
- PowerBI
- Google Analytic
- Oracle SQL
- JIRA dashboard and project management
- Confluence project management
- SPSS
- Dataiku DSS
Accomplishments
- UNSW Hero Program
- UNSW Leadership Program
- UNSW Business Essential Program
- Australia NSW Government Global Scope Program
- Australia Federal election volunteer
- Sydney City Council election campaign
- Bali NGO Project Support Program
- Supported Tanna Island local community
Completion in affiliated University programs including:
Government and NGO awarded program:
Affiliations
- Cultural Ambassador of Australian Confucius Institute
- Director of Outreach Department of Australian Chinese Students Association
- Founder and President of Modelling Society in University of New South Wales
- Member of Australian Chinese Chamber of Commerce
- Miss Earth Australia Top 10 Runner
- President of Australian Chinese Model Association
Timeline
Project Management Associate
Eclicktech Co.
02.2022 - 08.2022
Marketing Consultant
Oppo Mobile Telecommunications Corp Ltd
06.2021 - 02.2022
Marketing and Public Relations Consultant
Edelman China
02.2021 - 05.2021
Strategy Consulting Intern
Hill+Knowlton Strategies
11.2020 - 01.2021
Project Consulting Intern
PwC
08.2020 - 11.2020
Master of Commerce - Marketing, Business Analytics
University of New South Wales
Bachelor of Media - Public Relation, Advertising
University of New South Wales
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