Alexander Nelson-Shine
Castle Hill,New South Wales
Summary
Dynamic digital marketing professional with a proven track record at VA Media, driving channel growth from 100k to 850k subscribers. Expert in data analytics and project management, I excel in crafting compelling content and executing successful campaigns, while fostering strong stakeholder relationships to achieve strategic communication goals.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Channel Manager/Digital Asset Coordinator
VA Media
Sydney, NSW
12.2021 - Current
- Spearheaded innovative digital communication strategies, increasing channel subscribers from 100k to over 850k in three years.
- Managed the workload of two channel managers while overseeing both client and owned-and-operated channels for two and a half years.
- Supported transition to Digital Asset Coordinator by handling workload of three individuals for over two months.
- Collaborated with stakeholders to deliver integrated communication campaigns.
Utilized data analytics to assess campaign performance, optimizing engagement while achieving communication objectives. - Produced high-quality content across various platforms, serving as the sole editor for all Sony content on our owned and operated channels.
- Created popular video shorts for Movie Central, Family Central, and Sci-Fi Central, tailored to diverse target audiences.
- Consistently provided support to other channel managers.
- Oversaw project budgets, timelines, and resource allocation.
Digital Content Producer
Amplify
Sydney, NSW
06.2021 - 10.2025
- Spearheaded launch and execution of Samsung TikTok show UNDSCVRD, showcasing expertise in managing creative digital campaigns from inception to completion while ensuring timely delivery within budget
- Enhanced organic search rankings and website traffic through content audits and SEO optimization.
- Collaborated with graphic designers to create engaging visual content for digital platforms.
Vision Mixer
ESL Australia
Sydney, NSW
06.2019 - 03.2020
- Managed the live production of Esports events, overseeing audio and graphics, demonstrating strong technical and logistical skills in a live event setting.
- Collaborated with production teams to ensure effective communication and seamless execution of events.
Education
Bachelor of Arts - Film
SAE University College Sydney
Sydney, NSW04-2017
Skills
- Digital marketing
- Content creation
- SEO optimization
- Data analytics
- Project management
- Budget oversight
- External communications and PR strategy
- Media relations and outreach
- Brand storytelling and messaging
- Content creation (press materials, digital content)
- Campaign management and execution
- Stakeholder relationship management
- Digital channel growth and optimization
- Social media and community management
- Project management (full lifecycle)
- Data analytics and performance reporting
- Crisis communication preparedness
- Time management and prioritization
- Attention to detail
Accomplishments
- Led a successful charity initiative in support of Beyond Blue, raising $800 to contribute to mental health awareness and support.
Certification
- Asset Monetisation Certification
- YouTube Music Certification
References
References available upon request.
Timeline
Channel Manager/Digital Asset Coordinator
VA Media
12.2021 - Current
Digital Content Producer
Amplify
06.2021 - 10.2025
Vision Mixer
ESL Australia
06.2019 - 03.2020
Bachelor of Arts - Film
SAE University College Sydney
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