Alex Ralston
Freelance Digital Marketer
Guildford
Summary
Dynamic individual with a proven history of innovative and effective sales and marketing skills. Commitmented to accurate and detailed research ensures that data-driven strategies are created to boost online presence. Highly motivated to learn, grow, and adapt in any situation, keeping up with the ever-changing digital landscape, focusing on return on marketing investment.
Overview
5
5
years of professional experience
6
6
years of post-secondary education
Work History
Freelance Digital Marketer
Various Clients
06.2023 - Current
- Developed campaigns and specific marketing strategies for clients.
- Monitored and optimized geo-targeted PPC advertising campaigns using Google, Facebook and Snapchat.
- Measured and report performance of all digital marketing campaigns, and assessed against ROI and KPIs.
Key Account Project Manager - Contract
Double Shift
01.2023 - 03.2023
- Proven ability to develop and implement creative solutions to complex problems.
- Collaborated with team members and client to develop creative campaigns for social media platforms - Facebook, Twitter, Youtube, Instagram and TikTok.
- Developed and maintained courteous and effective working relationships.
- Acted as a team leader in group projects, delegating tasks and providing feedback.
- Worked effectively in fast-paced environment - managing a digital marketing project.
Process & Control Improvement Specialist- Contract
Heineken
07.2022 - 12.2022
- Identified issues, analyzed information and provided solutions to problems.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Proved successful working within tight deadlines and fast-paced atmosphere.
- Worked within applicable standards, policies and regulatory guidelines to promote safe working environment.
Market Research Analyst
DigiCentral
11.2019 - 07.2022
- Created business plans, strategic and operational plans for eight entities within the DigiCentral Group.
- Adapted business plans based on quantitative and qualitative research.
- Tracked key metrics and developed spreadsheets and data models.
- Analyzed third-party data and investigated new growth opportunities
- Assisted with proposal and grant funding applications
Regional Manager - Gauteng
DigiTV
01.2019 - 11.2019
- Implement content creation plans for the region at all schools.
- Managed P&L to decrease discrepancies and retain timely and under-budget project completion.
- Worked with recruiting teams and human resource representatives to accomplish hiring objectives.
- Drove business development and customer acquisition initiatives through successful brand activations
Education
Post Graduate Diploma - Applied Marketing Management
IMM Graduate School
Johannesburg, South Africa 08.2021 - Current
Short Course - The Fundamentals of Project Management
IMM Graduate School
Online 12.2021 - 02.2022
Short Course - Data Analysis
University of Cape Town
Cape Town, South Africa 11.2019 - 02.2020
Bachelor of Commerce - BCom Investment Management
University of Pretoria
Pretoria, South Africa 02.2012 - 12.2014
Skills
Project Management
Budget Management
Microsoft Office
Google Analytics
Market Analysis
Digital Marketing
Research Methods
QGIS
Strategic Planning
References
1) Rudolf Rautenbach, CEO, Create Infinity, rudolf@createinfinity.co.za, +27 82 320 4067
2) James Davies, Managing Director, Crossover Consulting Ltd, jamesdavies@crossovercomms.com
3) Kurt Schroder, Founder, Double Shift, kurt@doubleshift.co.za, +27 84 428 0458
Timeline
Freelance Digital Marketer
Various Clients
06.2023 - Current
Key Account Project Manager - Contract
Double Shift
01.2023 - 03.2023
Process & Control Improvement Specialist- Contract
Heineken
07.2022 - 12.2022
Short Course - The Fundamentals of Project Management
IMM Graduate School
12.2021 - 02.2022
Post Graduate Diploma - Applied Marketing Management
IMM Graduate School
08.2021 - Current
Market Research Analyst
DigiCentral
11.2019 - 07.2022
Short Course - Data Analysis
University of Cape Town
11.2019 - 02.2020
Regional Manager - Gauteng
DigiTV
01.2019 - 11.2019
Bachelor of Commerce - BCom Investment Management
University of Pretoria
02.2012 - 12.2014
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