Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic

ALEX RODRIGUEZ

Summary

Highly organized and accomplished Sales Professional well-versed in monitoring market conditions in the Hospitality and Beverage Channel. Persuasive negotiator with forward-thinking and performance-oriented nature. Strives for excellence to deliver Financial targeted goals.

Overview

24
24
years of professional experience
1
1
Certification

Work History

Senior Sales Executive

LION
07.2016 - Current
  • Manage Key Customers.
  • Maintain and Grow LION Marketshare.
  • Implement and Activate Sales Strategies and key account management.
  • Multi-Channel Account Management On/Off Premise.
  • Target Customer base with promotions ensuring sales targets are achieved.
  • Develop Business plans for Key Accounts.
  • Negotiate Terms with Key Account Stake holders (New Business)
  • Pro-efficient in CRM/POWER BI/ AZTEC Data Interpretation Analysis.
  • Build effective long term relationships with customers.
  • Pre-sell upcoming promotions to customer base and follow up to secure the sale;
  • Identify and report on competitor and trade activity.
  • Maintain and effectively use customer data management systems.
  • Set and Achieve agreed sales and cycle objectives.
  • Conduct customer education activities i.e Beer Tastings/GABS.
  • Created prospect rapport by approaching leads and cultivating strong business relationships through sales.
  • Managed digital marketing initiatives in accordance with consumer targets and needs.

Account Manager (KAM)

PERNOD RICARD AUSTRALIA
06.2013 - 06.2016
  • Key Account Management.
  • Maintain and Increase Pernod Ricard Australia Marketshare.
  • Sales Strategies and key account management, with a strong understanding of retail investment.
  • Business and groups delivering over 200K per annum.
  • Target customer base with promotions ensuring sales targets are achieved.
  • Develop business plans for Key Accounts.
  • Negotiate Terms with Key Account Stake holders.
  • Aztec Data Interpretation Analysis.
  • Build effective relationships with customers
  • Drive sales through distribution increases of the Pernod Ricard Australia Portfolio of products
  • Identify and report on competitor and trade activity.
  • Maintain and effectively use customer data management systems.
  • Set and achieve agreed sales and cycle objectives
  • Hosting brand ambassador trade visits, product tastings and staff training.
  • Proven ability to learn quickly and adapt to new situations.
  • Skilled at working independently and collaboratively in a team environment.

Account Manager

PERNOD RICARD AUSTRALIA
10.2009 - 06.2013
  • Sales and account manager delivering results to a defined geographical area targeting existing customers and prospecting for new customers
  • Target customer base with promotions ensuring sales targets are achieved;
  • Ensure Greatest ROI for Pernod Ricard products
  • Build effective relationships with customers
  • Drive sales through distribution increases of the Pernod Ricard Portfolio of products.
  • Pre-sell upcoming promotions to customer base and follow up to secure the sale.
  • Identify and report on competitor and trade activity.
  • Set and achieve agreed sales and cycle objectives.
  • Build and maintain creative and eye-catching merchandising displays in prominent locations.

Merchandiser

Orlando Wyndham/Pernod Ricard Australia
02.2003 - 10.2009
  • Delivering and assisting account managers, providing support and coaching category management.
  • Develop and maintain close relationship with buyers and customers.
  • Liaise with management in store.
  • Secure merchandising areas in locations of business.
  • Maintain market share of Pernod Ricard Australia products.
  • Execute marketing plans to enhance PRA portfolio on premise/off premise.
  • Check for compliance within the large liquor chains.
  • Erect powerful displays to maximize sales and product exposure.
  • Identify threats and opportunities.

Business Department Manager

BIG W
02.1999 - 10.2002
  • Management of department focusing on inventory control, delivering financial sales budget whilst controlling expenditure.
  • Responsible for the management of Staff in dept.
  • Accountable for sales and budgets set by senior management.
  • Project manager at opening of new stores.
  • Accountable for the implementation of planograms.
  • Representative of Big W for centre management meetings (marketing).
  • Accountable for inventory control and turnover.
  • Liaise with sales Representative and key suppliers.

Education

Advanced Diploma - Business Marketing

Homesglen Institute - Holmesglen Institute of Tafe
Chadstone, VIC
2008

VCE) Victorian Certificate of Education -

St John's Regional College
Melbourne, VIC
1994

Skills

  • Excellent interpersonal skills
  • Strong Analytical Capabilities
  • Customer Consultations
  • Sales and Marketing
  • Developing Partnerships
  • Problem-Solving Techniques
  • Excellent written and Oral communication skills

Certification

WSET / Wine & Spirit Education Trust

Level 1


Certificate Bi-lingual studies.

Languages

Spanish
Professional Working
Italian
Limited Working

Timeline

Senior Sales Executive

LION
07.2016 - Current

Account Manager (KAM)

PERNOD RICARD AUSTRALIA
06.2013 - 06.2016

Account Manager

PERNOD RICARD AUSTRALIA
10.2009 - 06.2013

Merchandiser

Orlando Wyndham/Pernod Ricard Australia
02.2003 - 10.2009

Business Department Manager

BIG W
02.1999 - 10.2002

Advanced Diploma - Business Marketing

Homesglen Institute - Holmesglen Institute of Tafe

VCE) Victorian Certificate of Education -

St John's Regional College

Similar Profiles

CREATE PROFILE
ALEX RODRIGUEZ