Accomplished commercial executive with over a decade of progressive leadership experience across sales, marketing, and general management functions. Demonstrated expertise in driving sustainable revenue growth, enhancing profitability, and leading strategic initiatives with full P&L responsibility. Recognised for developing high-performing teams and fostering a culture of engagement, evidenced by a 90% direct report engagement rate and consistent delivery of strong commercial outcomes, including a national retail distribution launch and gross margin improvement of >20% direct fleet business in 2024.