Alex Wambua
Melbourne,VIC
Summary
Commercial Strategy and Revenue Management Leader with 20 years of global experience, specialising in data-driven strategies that enhance profitability and competitive advantage for international organisations. Proven ability to transform insights into impactful initiatives, driving revenue growth through comprehensive market analysis and scalable solutions. Known for delivering measurable business value in dynamic, cross-functional settings, leveraging excellent problem-solving and communication skills alongside an innovative yet pragmatic approach. Collaborative team player excelling in fast-paced environments, consistently achieving results with a flexible and focused mindset.
Overview
20
20
years of professional experience
2
2
Tableau Desktop, Prep, Cloud
4
4
Microsoft Power BI Desktop - Business Intelligence &Advanced DAX
15
15
Microsoft Excel - Advanced Formulas & Functions
13
13
PROS O&D RM System - Airline Network O&D Revenue Management
13
13
Altea Airline Inventory Management System
Work History
Channel Analytics Manager
BUPA AUSTRALIA
Melbourne, Australia
09.2025 - 03.2026
- Led the optimisation of Variable Reward program across Customer Channels & Growth (CCG) through advanced data analytics, modelling and insights generation, driving strategic decision-making and measurable business outcomes in partnership with Channel Leadership, Finance, Reporting, and Engagement & Reward teams.
- Stakeholder Engagement & Influence: Built strong advisory relationships across CCG, translating data insights into actionable recommendations that influenced Variable Reward strategy at senior leadership level. Leveraged product knowledge and analytics to develop an optimised 2026 Variable Reward Program, securing 75%+ agent participation within budget.
- Analytics & Insights: Developed and implemented advanced analytics solutions to optimise the Variable Reward program, generating actionable insights from performance data to drive agent behaviours and business outcomes.
- Data Integrity & Flow: Owned end-to-end performance dataset management, ensuring accuracy, timeliness and reliability to support tracking, analysis and decision-making.
- Governance & Process Improvement: Redefined Variable Reward control and governance processes, clarifying cross-functional accountabilities and improving operational efficiency across Risk, Engagement & Reward, and Reporting teams.
- Subject Matter Expertise: Served as go-to expert for the Variable Reward program, guiding colleagues and stakeholders while keeping reward metrics aligned with business objectives and performance targets.
Air Commercial Manager
JETABROAD PTY LTD
Australia
10.2022 - 05.2025
- Direct the commercial air strategy to enhance market competitiveness, optimise revenue, and maximise profit across various business segments. Oversee partnerships and lead initiatives to improve product performance, pricing, metasearch competitiveness, and supplier engagement.
- Strategic Leadership: Created and implemented flexible business strategies for air products using improved fare-sourcing networks that increased market competitiveness in metasearch platforms, grew revenue by around 30%, and maximised profits.
- Revenue Optimisation: Led fare optimisation across Global Distribution Systems (GDS), consolidators, and aggregators, ensuring competitive pricing and better profit margins by increasing air fare suppliers by 170% and leveraging the improved Cost of Sale.
- Innovation in Distribution: Implemented New Distribution Capability (NDC) projects in collaboration with airline partners, enhancing cost of sale efficiency, metasearch competitiveness and profit margins.
Senior Commercial Analyst
JETABROAD PTY LTD
Australia
09.2021 - 10.2022
- Led the development and execution of commercial strategies to maximise revenue, enhance profitability, and strengthen partnerships with key commercial stakeholders.
- Led data-driven commercial strategies to maximise revenue across diverse markets, delivering market analyses to identify opportunities and guide strategic initiatives.
- Managed fare optimisation across Global Distribution Systems (GDS), consolidators and aggregators, implementing NDC initiatives to enhance content sourcing and sales effectiveness.
- Served as key C-suite liaison, overseeing high-value partnerships with GDS providers, aggregators and consolidators to drive commercial outcomes.
- Led new route launches across Australia, the UK, the USA and Asia, leveraging post-COVID travel pent-up demand to grow market penetration and revenue.
- Developed actionable intelligence through content acquisition analysis, optimising air content sourcing for sustainable business growth.
Route Manager & Senior Revenue Management Analyst
QATAR AIRWAYS
Doha, Qatar
09.2013 - 07.2021
- Developed and executed revenue strategies to optimise pricing, inventory, and demand forecasting across the Americas, Europe, Indian Subcontinent and Australasia markets using advanced Revenue Management systems and Business Intelligence tools.
- Revenue Strategy & Profitability: Led strategic revenue management initiatives delivering record Covid-19 profits despite seat constraints. Executed pricing and inventory strategies to deliver a USD 700 M budget, boosting RASK and market share.
- Demand Forecasting & Inventory Management: Managed point-of-sale and route level demand forecasting and inventory optimisation, aligning strategies with market trends, budget goals and seasonal demand fluctuations.
- Team Leadership & Development: Supervised, trained and mentored a team of ten revenue management analysts, improving forecasting accuracy, operational effectiveness and individual career growth.
- Commercial Campaigns & Cross-functional Collaboration: Led proactive promotional campaigns across Sales, Network Planning and regional leadership teams, coordinating commercial initiatives to consistently meet revenue targets.
Senior Demand Analyst & Demand Analyst
QATAR AIRWAYS
Doha, Qatar
09.2008 - 09.2013
- Lead demand forecasting for key global regions (Europe, the Americas and the Indian Subcontinent), ensuring accuracy and responsiveness to market trends, booking behaviour, and business objectives to enhance revenue planning and optimisation.
- Managed and optimised revenue through accurate and dynamic demand forecasting.
- Analysed traffic flows, travel patterns, and market dynamics to align forecasts with evolving market conditions.
- Collaborated with Pricing teams to ensure demand forecasts reflected real-time pricing strategies.
- Implemented forecasting policies and business decisions to enhance forecast responsiveness.
- Supervised and mentored a team of Demand Analysts, ensuring high performance and engagement.
Revenue Analyst
KENYA AIRWAYS
Nairobi, Kenya
04.2006 - 08.2008
- Supported network-wide revenue analysis and forecasting, delivering insights on yield, traffic flows, and route performance to guide strategic decisions.
- Contributed to revenue planning, budget monitoring, and process improvement while mentoring junior team members.
Education
Bachelor of Science - Mathematics
University of Nairobi
Nairobi, KenyaSkills
- Business Intelligence: Tableau, Power BI, Power Query, Power Pivot
- Advanced analytics: SQL, MySQL, Advanced Ms-Excel
- Performance data synthesis
- Problem-solving
- Organizational skills
- Adaptability and flexibility
- Quantitative analysis expertise
- Stakeholder Management
Certification
- Microsoft Power BI Desktop for Business Intelligence Training
- Microsoft Power BI Desktop: Advanced DAX for Data Analysis Training
- Tableau Desktop, Prep, Cloud, SQL, Agile & Project Management Training
- Airline Network O&D Revenue Management and Route Optimisation & PROS O&D RM System
- Amadeus Altea Airline Inventory Management System
- Microsoft Advanced Excel Formulas and Functions Training
Languages
English
Full Professional
Swahili
Native or Bilingual
Timeline
Channel Analytics Manager
BUPA AUSTRALIA
09.2025 - 03.2026
Air Commercial Manager
JETABROAD PTY LTD
10.2022 - 05.2025
Senior Commercial Analyst
JETABROAD PTY LTD
09.2021 - 10.2022
Route Manager & Senior Revenue Management Analyst
QATAR AIRWAYS
09.2013 - 07.2021
Senior Demand Analyst & Demand Analyst
QATAR AIRWAYS
09.2008 - 09.2013
Revenue Analyst
KENYA AIRWAYS
04.2006 - 08.2008
Bachelor of Science - Mathematics
University of Nairobi
AREAS OF EXPERTISE
- Commercial Strategy, Analytics and Insights, and Trend analysis: Led data-driven optimisation initiatives at Qatar Airways to align pricing and inventory with and deliver a USD 700 M revenue target for the Australasia routes, enhancing Revenue per Available Seat Kilometre (RASK) and market share. Led data-driven commercial strategies at Jetabroad, increasing revenue by +30% through fare-sourcing optimisation and increasing market competitiveness. Increased airfare suppliers by 170% at Jetabroad, optimising profit margins through fare consolidators and aggregators, including investment in New Distribution Capability (NDC).
- Budgeting and Revenue/Cost Forecasting: Executed pricing and inventory strategies to deliver a USD 700M budget at Qatar Airways Australasia region, boosting RASK and airline market share. Led market demand forecasts and insights for revenue budgeting at Qatar Airways, guiding strategic planning across the Americas, Europe, and the Indian subcontinent regions.
- Revenue Optimisation Strategies and Revenue Analysis: Developed and implemented revenue strategies at Qatar Airways that delivered record profits during the COVID-19 pandemic period. Drove fare and supplier optimisation at Jetabroad through the increase of the airfare supplier base by 170% and improving profit margins.
- Pricing Concepts, Analysis and Forecasting: Executed dynamic pricing strategies at Jetabroad using market intelligence, increasing competitiveness on metasearch platforms. Collaborated with cross-functional teams at Qatar Airways to align pricing strategy with demand forecasts and optimise route profitability.
- Demand Forecast Management & Analysis: Led demand forecasting across key global regions at Qatar Airways, aligning forecasts with booking patterns, market trends, and pricing strategy; thus, enhancing forecast accuracy. Mentored a team of 10 analysts at Qatar Airways to refine demand forecast models through data-driven processes.
- Team Leadership & Management: Collaborated with C-suite & cross-functional teams at Jetabroad to align commercial strategy with execution, driving measurable revenue growth (+30%). Led Americas, Europe, and Australia teams to deliver individual regional revenue targets at Qatar Airways while mentoring the analysts to grow their careers.