Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Additional Information
Timeline
Generic

Alexa Axtle

Gaythorne,QLD

Summary

360 Account Manager with abubbly personality and agreat sense for people with more than 16 years of experience in the marketing field.

I have coordinated a variety of brands, in different countries (Mexico, Brazil, the US, Hong Kong, the UK, France, and Australia), to maintain and improve credibility and trust regarding corporate concepts, allowing them to expand their business and be recognised in their specific niches.

Aligning specific and sharpened strategies with clients' goals and delivering amazing results is what I love doing! I love leading projects where a whole team can create campaigns, concepts, content, and key messages for each client so they can have a single voice in all their discourses, and maintain their consistency with audiences through different platforms.

I have had the opportunity to lead and develop: ATL & BTL campaigns, brand identity development, a heap of website design and content, lead marketing campaigns, create amazing rapport with the clients, and write multimedia scripts, video game scripts, comics, and short film scripts.

Overview

10
10
years of professional experience

Work History

Account Manager

Yomconnect
04.2023 - 09.2023
  • Developed and implemented marketing strategies, including delivery management, client satisfaction, and retention.
  • Managed time and cost of deliveries against budgets.
  • Creative direction and creative bed of ideas for organic calendars and marketing campaigns for renowned brands (Brumby's, Michel's, Autobarn, School locker, Eremea).
  • Briefing, strategising and managing proposals, media schedules, and planned activities in line with clients' budgets (Meta, Display, and Ooh).
  • Briefing, management and negotiation of influencers, budgets, tracking, amplifications, reporting and insights.
  • Project Planning activities and workflow management in ClickUp.
  • Managed the delivery of social media content, design, implementation, writing content, and all strategic marketing activities (build sheets, display sheets, and reports).
  • Weekly WIPs, negotiations, and trading across all digital channels.
  • Reporting in a proactive and timely manner to clients and the business.
  • Generated and communicated actionable insights for campaigns on a weekly basis to ensure high levels of strategies' success, client satisfaction and retention.
  • Managed other team members and provided coaching and direction when needed.
  • Big achievements:
  • All of the campaigns under my direction over-delivered Brumby's National Donut Day
  • Brumby's Winter Warmers Campaign
  • Michel's Winter
  • Michel's Everyday Value
  • Eremea -Live Life Well. The campaign generated 62 leads in a period of 30 days and 2 conversions. For this type of business (support services for elders) those results were a massive win.

Account Manager & Production Coordination

Visual Marketing Australia
07.2021 - 01.2023
  • Managed Marketing Strategies and Website design delivery from beginning to end.
  • First point of contact between clients and internal
  • teams and briefing.
    Teams and workflow management.
    Schedule internal activities and deliverables.
    Creation and blog posting.
    Newsletters management from creation to delivery.
  • Build strong relationships and rapport with new and
  • existing customers.
    Budget allocations.
  • Contracts negotiations.
    Brainstorm concepts with the creative areas for website design and content.
  • Projects planning.
    Creation of tasks for each employee and time
  • management.
    Monthly Reporting (Marketing strategies).


Social Media Copywriter & Accounts Executive

Nimic Productions
06.2019 - 02.2020
  • Build strong relationships with clients.
    Briefing internal teams after meetings with clients.
    Analysing and suggesting channels to advertise.
    Write SM campaigns accordingly for each client.
  • Schedule campaigns and meetings with clients.
    Initiative to create internal committees and projects
  • to advertise the agency through different channels.
  • Work effectively with colleagues and clients.
    Monthly Reporting (digital campaigns).
  • *Biggest achievement: The Nexus campaign was a great success. They were looking to allocate one person (disabled) per day in a position for a whole month, so they were looking to attract candidates. Our campaign did and they were able to allocate more than 33 persons in one month.

Independent Marketing Consultant/Creative Director

Pluie DI
03.2015 - 12.2018
  • Look for new clients online and cold sales.
  • Monitor phones and emails.
  • Creation and leadership of several teams for different
  • communication projects.
  • Briefing teams after meetings with clients.
  • Brand identity, websites and marketing campaigns creation, development and management.
  • Internal communications campaigns management.
  • Planning strategies and calendars.
  • Lease between clients and teams.
  • Teams' workflow management.
  • Schedule internal activities.
  • Admin and operational Management.
  • Budget allocations.
  • Contracts and negotiations.
  • Quality control.
  • Approvals and advice to teams and clients.
  • Customer support.
  • Build strong relationships and rapport with new and
    existing customers.
  • Event Management.
  • *Big achievements: More than 200 k MXN pesos revenue on the first year and 14 happy customers.

Creative Director

Convey Communications
07.2013 - 02.2015
  • Creation and Management of all communication
    projects in Mexico, Brazil and The US.
  • Manage creation and delivery of materials and brand identity for three countries simultaneously.
  • Coordination and communication with different teams in different countries and different hierarchies.
  • Coordination and management of the designers, programmers and Customer Service teams.
  • Implementation of new digital channels.
  • Integration of new digital tools to the projects.
  • Initiatives to train internal staff.
  • Creation of content for different audiovisual materials.
  • Creation of websites for different countries keeping compliance and guidelines in each project.
  • Workflow Management and project planning.
  • Teams management.
  • Create consistent Internal presentations to keep
    every department In the loop.
  • Creation of content for the PHP Marketing platform.
  • Creation of content for brochures.
  • Promote team work through internal activities and creative forums.

Education

Diploma On Event Management - Events

CIT REID
Canberra, ACT
12.2018

Master Degree On Scriptwriting - Film Studies

Universidad Intercontinental
Mexico City
05.2014

Advertising Specialist Degree - Commercial And Advertising Art

Centro Universitario De Comunicacion
Mexico City
12.2007

Photography - Photography

Escuela Activa De Fotografia
Mexico City
08.2005

Skills

  • Expense Control
  • Problem Solving Expert
  • Revenue Retention
  • Account Management
  • Strategic Planning
  • Time Management
  • Staff Management
  • Persuasive Communication Expertise
  • Excellent Communication Skills
  • Client Relations
  • Goals and Performance
  • Creativity
  • Passion
  • Accountability
  • Honesty

Accomplishments

    Back in Mexico I created two companies from scratch.


    My first one was a drugstore and lasted 11 years and before coming to Australia I transferred the business. This one helped me become independent.


    The second one was an advertising company who sold 14 projects during it's first year and amazing long lasting relationships all around the globe.

    I received an award for one of my first Radio commercials in 2007.


    I published twice for one of the biggest University Magazines in Mexico


    2019 https://issuu.com/agoravirtual/docs/_gora_8

    2016 https://issuu.com/agoravirtual/docs/agora-virtual-3

Languages

Spanish
Native or Bilingual
English
Native or Bilingual

Additional Information

Computer Skills and Competences

Mac OSX, Windows, AI, Psd, PPT, fb, xls, doc, Zoho, Ivvy, Pipeline, HubSpot, Basecamp, Teams, Click upp.


Referees

yomconnect Australia (2023)

  • Greg Chamberlain

General Manager

0418 116 970

greg.chamberlain@gmail.com


yomconnect Australia (2023)

  • Ronelle Viljoen

0456107 639

Digital Performance Specialist

ronelle.viljoen@yomstar.com



Timeline

Account Manager

Yomconnect
04.2023 - 09.2023

Account Manager & Production Coordination

Visual Marketing Australia
07.2021 - 01.2023

Social Media Copywriter & Accounts Executive

Nimic Productions
06.2019 - 02.2020

Independent Marketing Consultant/Creative Director

Pluie DI
03.2015 - 12.2018

Creative Director

Convey Communications
07.2013 - 02.2015

Diploma On Event Management - Events

CIT REID

Master Degree On Scriptwriting - Film Studies

Universidad Intercontinental

Advertising Specialist Degree - Commercial And Advertising Art

Centro Universitario De Comunicacion

Photography - Photography

Escuela Activa De Fotografia

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Alexa Axtle