Alexa Mackay

• Company's subject matter expert for loyalty & rewards across industry trends, client and customer demands, platforms and solutions.
• Responsible for Business Development and Presales, generating $500k+ revenue by successfully converting the first 5 clients for the company's proprietary loyalty platform
• Create implementation plans during and after signing new clients, following the 4D process (Discover, Design, Develop, Deliver)
• Lead the implementation of 2 of the 5 projects end to end, effectively coordinating client, internal teams and external developers on time and on budget
• Development of sales material, product presentations and manuals, project plans, pricing strategies, forecasting & budget spreadsheets, Business Requirements and SOW templates
• Successful identification and implementation of strategic partnerships with Open Sparkz (Card Linking), Plaza (web 3) and Sypth (OCR)
• Prepare senior management, board and market presentations pertaining to the company's strategic acquisitions of Neat Ideas (Magento based benefits and rewards solution) and Hachiko (Channel Loyalty Solutions)
• Regular research and analysis to identify customer needs, preferences, trends, and competitive landscape to present to market, board, clients and employees, and inform product roadmap and company strategy
• Work closely with CTO and offshore (agile) development team to define and implement the product roadmap, focusing on product innovation and demand
• Acknowledged for my contribution with 2 promotions over 2.5 years

• Responsible for strategic planning, including the development of growth strategies for existing clients, pre-sales for new clients, regular market and trend analysis
• Lead local presales to win 4 major clients for Collinson worth $10M+
• Strategic Lead to manage Collinson's AU/NZ airline clients, including annual performance reviews, identify opportunities and align with overall strategic objectives (Velocity, Air New Zealand)
• Successfully project-managed a diverse, global group of 30 coworkers to establish a complex reporting solution for CBA's Awards Program
• End to end consulting project to design an innovative loyalty program in health insurance, rewarding members across multiple touch points (including card linking, activity tracking, lifecycle rewards)
• Effective internal and external stakeholder management to deliver projects on time and budget and in accordance with strategic vision and requirements, including 3-month project to establish market fit of a new, innovative pay with points solution
• 2 maternity leave breaks (2018 and 2020)
• 3 promotions in 2016, 2017 and 2019

• Strategic Account Director for Air New Zealand, Lorna Jane and Rehau, leading a team of 5 dedicated account and customer service professionals
• Successfully manage the implementation of Air New Zealand's Airpoints Mall on time and budget
• Design and implement Lorna Jane’s loyalty program on Collinson’s proprietary loyalty platform, exceeding performance expectation with 70% attachment and 1000% growth
• Conducted regular employee performance evaluations, offering constructive feedback and solutions to propel personal and professional growth
• Led regular team meetings to communicate current business trends and relevant updates
• Always maintained exceptional relationships with internal stakeholders, clients & partners, leading to above average retention rates
• Conduct annual program performance reviews for all clients, including Velocity, Flybuys and Mastercard, Providing insights & actionable strategies to improve performance by up to 50% YOY

• Responsible to drive customer engagement for Global Red's retail clients
• Developed highly personalised customer journeys across B2C and B2B audiences, leveraging early adoption marketing automation tools
• Collaborate with Data Analyst to develop and interpret complex models which led to a substantial increase in conversion and revenue
• Set specific goals to measure progress and performance.
• Identified areas for campaign improvement, narrowing focus for clients in making necessary changes.
• Conducted research and analysis of market trends, customer behaviours and competitive landscape.
• Engaged in regular professional development activities such as attending webinars or reading relevant literature in order to stay abreast of current trends in the consulting industry.

• Established & managed new reporting templates to measure campaign success (Email, SMS, DM)
• Acknowledging my analytical and strategic skills, my role was shifted from Account Executive to Data planner after 3 months in the Company
• This role fostered my appreciation for data, and the importance of the right use of data to be the main driver in customer success

A part time role during my final year at University, I was responsible for market research and the establishment of a monthly newsletter.

Responsible to support consulting projects in Financial Services and Automotive, including contact strategy assessment, creating new go to market approach, review and analyse analyse market review and SWOT.

Support the B2B Marketing team to launch a new telco plan for their business audience, including market and trend research, product feature analysis and planning and marketing strategy development.