Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Generic

ALEXA ROSE

Gold Coast,QLD

Summary

Results-driven Marketing Strategist specializing in events and community engagement within luxury hospitality and cultural sectors. Delivered impactful activations and CRM-led initiatives that foster stakeholder partnerships and enhance audience experiences. Utilizes strategic storytelling and operational precision to create brand touchpoints that drive retention and engagement.

Overview

6
6
years of professional experience
5
5
Certifications

Work History

Senior Membership & Community Strategist

1880 Singapore
Singapore
03.2024 - 04.2025
  • Delivered 30+ premium member events annually across wellness, executive, culture, and networking verticals within a high-end membership ecosystem.
  • Produced activations from 20-person curated experiences to 80–100 guest events, overseeing concept development, coordination, and event delivery.
  • Played a key role in producing 1880’s first wellness festival, bringing together 30+ partner brands across fitness, recovery, lifestyle, and hospitality.
  • Managed CRM communications, onboarding, and retention workflows for 2,000+ member community, enhancing member engagement through targeted reporting.
  • Generated approximately S$500K in membership sales and achieved 92–100% conversion on membership tours through relationship-led engagement.
  • Collaborated on activations with F1, FIFA, Vogue, X, Guinness World Records, REVL, and H-Kore, supporting CRM initiatives and driving operational enhancements.

Freelance Creative & Visual Artist

Self-employed
International
04.2021 - 02.2024
  • Supported campaign execution and visual storytelling for Maison 21G, Smile Makers, and Draped.co.
  • Assisted in content production, shoot logistics, and post-production deliverables.
  • Coordinated with international marketing and creative teams across projects.

VIP Host / Maitre D'

Marquee Singapore / Marina Bay Sands
Singapore
01.2019 - 06.2019
  • Directed front-of-house operations and VIP guest experience in a high-volume luxury venue.
  • Cultivated expertise in premium guest handling and service delivery.
  • Managed team training systems, achieving 92% mystery shopper performance.

Education

Bachelor of Business -

Griffith University
QLD
03-2026

Diploma in New Media -

Republic Polytechnic
Singapore
04-2016

Skills

CORE SKILLS
Marketing & Brand Strategy Event Production & Coordination Community & Membership Engagement CRM & Customer Lifecycle Management Partnerships & Client Relationships Sales Strategy & Conversion Public Speaking

CRM: Salesforce, PeopleVine, Tripleseat, SevenRooms
Campaign & Reporting: CRM workflows, EDM coordination, reporting dashboards, Excel analysis
Creative: Adobe Suite, Lightroom, basic video editing
Platforms: Google Workspace, Microsoft Office

Accomplishments

Gold Coast Mayor’s Ambassador, 2026

Certification

EO/YPO-style Forum Training

Timeline

Senior Membership & Community Strategist

1880 Singapore
03.2024 - 04.2025

Freelance Creative & Visual Artist

Self-employed
04.2021 - 02.2024

VIP Host / Maitre D'

Marquee Singapore / Marina Bay Sands
01.2019 - 06.2019

Bachelor of Business -

Griffith University

Diploma in New Media -

Republic Polytechnic
ALEXA ROSE