Alexander Cooper

Key Focus Areas:

I manage one of Sealy Australia’s biggest retail accounts across NSW, working closely with stores to make sure we're driving results, building strong retail relationships, and representing the brand the right way. I look after everything from tracking sales and intake data to helping stores place early orders and keep the right stock on hand and strong focus on in-store learning & development.

- Build and maintain strong partnerships across a large NSW store network, acting as the key point of contact between Sealy and frontline teams to ensure consistent brand representation and alignment on business objectives.

- Track and interpret both intake and sell-through data to identify sales trends, uncover opportunities, and support targeted actions that drive sustained revenue growth across the account.

- Proactively manage forward ordering, assist with early stock submissions, and liaise with logistics to optimise product availability and reduce lost sales due to stock constraints.

- Deliver in-store product training & sales coaching/development, and tailored learning sessions that improve product confidence, sales technique, and customer engagement at the store level.

Responsible for providing and deploying services to Samsung Electronics Australia Pty Ltd. by supporting and developing their key stakeholders with the objective to maintain, grow and achieve SEAU sales and profit targets through the sales of Samsung IM products.

- Planning and delivering the optimum sales environment for internal retail teams, call centres and online service & sales agents.
- Identifying deficiencies in skills among sales associates managed and works to improve individuals capabilities through coaching, development and training.
- Ensuring continuous improvement by evaluation and reporting on L&D programs.
- Allocating resources to projects/programs based on business strategies and direction.
- Ensuring high quality of work through consistent review and feedback implementation with the team.
- Being able to weigh up cost/benefit ratios to understand how and where funds are allocated.

Responsible for providing and deploying services to Samsung Electronics Australia Pty Ltd. by supporting and developing their key stakeholders with the objective to maintain, grow and achieve SEAU sales and profit targets through the sales of Samsung IM products.

- Planning and delivering the optimum sales environment for internal retail teams, call centres and online service & sales agents.
- Identifying deficiencies in skills among sales associates managed and works to improve individuals capabilities through coaching, development and training.
- Ensuring continuous improvement by evaluation and reporting on L&D programs.
- Allocating resources to projects/programs based on business strategies and direction.
- Ensuring high quality of work through consistent review and feedback implementation with the team.
- Being able to weigh up cost/benefit ratios to understand how and where funds are allocated.

Responsible for managing groups of stores and licensee/franchisee accounts, creating action plans to deliver sales & revenue increase, sell out growth, market share gain & product knowledge and advocacy through professional relationships at all levels. Ensure sales targets are exceeded, provide product experience & developing strong business relationships at all levels in store and all channels within electronic retail.

- Sales associate for Optus Nepean village.
- Consulting with consumer/business customers and prospects to provide phone and internet solutions.
- Track record of resolving customer complaints and devising solutions for difficult customer issues.
- Consistently exceeded sales targets and substantially increased revenue on high-margin products.
- Acting as store manager on the appropriate days.
- NPS average 90 and above - issue resolution 100%

-D2D/B2B Senior sales representatives/contractor
- Started with door knocking for Aida sales group as well as consulting with business members to assure they were connected with Telstras network and NBN Co.
- Within the first 8 weeks of this role I was granted a position as the Senior sales associate looking after a team of 5+ members travelling throughout NSW connecting NBN and home bundles in areas that had a newly established NBN infrastructure.
- Made redundant due to Telstra no longer continuing D2D/B2B sales.

- Trainee Detailer / frame and truss assembler for TABMA / Frame & Truss manufacturing company based in Western Sydney.
- Detailed frames for jobs on Pryda program.
- Dealt with customer solutions on a day to day basis.
- Worked alongside experienced team members with sales and new projects.
- Eagerness for learning new things among the frame and truss company to understand the aspects of modern construction within new & old estates.
- Completed traineeship and time within the business requirements.