Alexander Katsoulis
Sales And Marketing Director
NORTH ROCKS,NSW
Summary
Dynamic Sales Director with a proven track record at Quectel, driving a remarkable 200% CAGR in the ANZ region. Skilled in competitive analysis and new business development, I excel in crafting impactful marketing strategies and fostering teamwork. My leadership enhances team performance, delivering tailored solutions that exceed client expectations.
Overview
37
37
years of professional experience
2
2
Language
Work History
Sales Director, Business Development
Ioterop SA
04.2022 - 04.2024
- Built an extensive pipeline of potential deals by actively seeking out new business opportunities and engaging in proactive outreach efforts.
- Elevated brand awareness through the creation of effective marketing campaigns showcasing product offerings and benefits.
- Spearheaded efforts to penetrate previously untapped markets by leveraging knowledge of consumer needs/preferences along with targeted promotional tactics.
- Mentored junior sales staff members, enhancing their skills and performance for increased success in meeting targets.
- Collaborated with cross-functional teams to ensure successful product launches and seamless market integration.
- Optimized pricing strategies through competitive analysis, resulting in increased profitability without sacrificing market share.
- Developed deep understanding of customer needs, priorities and pain points to deliver customized service.
- Qualified leads by scheduling introductory discovery meetings and calls.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Identified areas of improvement in existing products and services, working closely with development teams to implement enhancements.
- Participation in local and overseas conferences and exhibitions.
- Established a strong network of industry connections that facilitated mutually beneficial partnership opportunities for sustained growth.
Sales Director, Business Development
Quectel (China)
10.2016 - 10.2021
- Founded and managed ANZ operations, including the customer support teams in Australia and Shenzhen, China.
- Introduced and elevated brand awareness and Quectel's product portfolio and services in the ANZ region achieving a CAGR of 200% from 2017 to 2021.
- Prepared and Presented Sales Forecasts and was accountable for meeting annual sales targets.
- Prepared and Presented marketing plans to penetrate the cellular module market and built mutually beneficial Mobile Network Operator relationships.
- Developed sales strategies, acquired resources, and obtained pertinent local regulatory certifications.
- Negotiated prices, Support Level Agreements and coordinated the contract process to completion.
- Implemented marketing and sales initiatives to meet management expectations for sustainable revenue growth.
- Prepared and delivered customer sales presentations proposing effective technical solutions.
- Built the customer support structure, acquiring resources to effectively respond to ANZ support needs.
- Liaised with Cellular Network Operators, to facilitate Quectel and customer product testing, especially for newer NB-IoT and LTE-M (IoT) radio technologies.
- Participated in Carrier Requests for Products (RFPs) presenting Quectel product recommendations for next gen carrier devices.
- Reviewed the technical documentation prior to submission for device approval by ANZ operators and drove ANZ certification process.
- Facilitated customer product testing by engaging key stakeholders and Quectel R&D teams.
- Manage the Quectel product line card and drew motivation schemes for local distribution partners to improve customer service levels for development tools and product availability from stock.
- Managed product allocations and supervise shipment and delivery issues.
- Drew the KPIs for the ANZ Team across all disciplines and conducted employee reviews.
- Mentored junior sales staff members, enhancing their skills and performance for increased success in meeting targets.
Sales Manager
Embedded Logic Solutions Pty Ltd
05.2013 - 10.2016
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Develop a holistic customer approach strategy based on the design and prototype solutions offered, including the creation of an in-house customer prototyping service.
- Create and manage media advertising material for new product introductions, special promotions and annual exhibitions.
- Customer Support & Maintenance contracts.
- Evaluation and marketability strategy of new technologies.
Director
Micronics Limited
07.1987 - 09.2012
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
- Improved project efficiency with strategic planning, resource allocation, and time management practices.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
- Boosted client satisfaction rates through exceptional relationship management and prompt resolution of issues.
- Secured key partnerships that contributed to the company''s overall growth strategy and market reach.
- Spearheaded successful product launches that resulted in increased brand visibility and customer acquisition.
- Negotiated favorable contracts with vendors for reduced costs and improved service quality.
- Elevated company profile in industry by spearheading comprehensive rebranding initiative.
- Fostered culture of innovation, encouraging development of cutting-edge solutions.
- Secured lucrative partnerships to expand market reach, negotiating favorable terms.
- Optimized inventory management to minimize costs and ensure product availability.
- Drove significant market share growth with launch of innovative product lines.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Negotiated price and service with customers and vendors to decrease expenses and increase profit.
Education
Electronics And Communications Certificate - Electrical, Electronics And Communications Engineering
North Sydney Technical College (TAFE)
Artarmon, NSW 04.2001 -
Skills
Sales presentations
Competitive analysis
Teamwork and collaboration
New business development
Marketing strategy development
Analytical problem solver
Business development and planning
Decision-making
Product demonstration
Sales processes
Product knowledge
Team leadership
Multitasking Abilities
Self motivation
Adaptability and flexibility
Adaptability
Solution selling
Interpersonal skills
Timeline
Sales Director, Business Development
Ioterop SA
04.2022 - 04.2024
Sales Director, Business Development
Quectel (China)
10.2016 - 10.2021
Sales Manager
Embedded Logic Solutions Pty Ltd
05.2013 - 10.2016
Electronics And Communications Certificate - Electrical, Electronics And Communications Engineering
North Sydney Technical College (TAFE)
04.2001 -
Director
Micronics Limited
07.1987 - 09.2012