Alexander Micevski
Summary
Results-driven operations professional with robust background in national operations and strategic planning. Known for effective team collaboration and achieving operational goals. Reliable and adaptable, leveraging expertise in logistics and process improvement to meet evolving business needs.
Overview
34
34
years of professional experience
Work History
National Operations Manager
United Petroleum Pty Ltd
02.2024 - 03.2025
- Fuel UPSS (underground petroleum storage systems).
- Vendor engagement and management.
- Financial Management.
- Project and Logistical management.
- Team / Department management and development.
- Compliance management and engagement with the EPA.
- Supporting Retail Network and driving growth in fuel volume.
- Supporting Facilities Management.
- Compliance Audits HSSE.
National Retail Manager
Liberty Oil Convenience Pty Ltd
09.2019 - 01.2024
- Driving retail compliance. Regular Retail Auditing to champion retail execution and presentation. Driving the customers experience to a greater level.
- Growing business revenue.
- Operations change management. Having bad habits transformed into good habits resulting into tangible outcomes for the business and its operators.
- Retail development and growth.
- Concept and turnkey development. Introducing IGA Branded supermarket into a Petrol and Convenience outlet.
Retail Operations Support
United Petroleum Pty Ltd
05.2016 - 06.2019
- Mentoring and Coaching Retail Teams in SA and Queensland.
- Improving the Retail Network in both states.
- Improving State Operational Standards.
- Improving Compliance.
- Scoping Greenfield sites and acquisitions.
- Store openings and refurbishments.
- Project planning.
- Franchisee and Commission Agent support.
- West stock management.
- Retail sales growth.
NSW Retail State Manager
United Petroleum Pty Ltd
01.2014 - 05.2016
- Mentoring and Coaching NSW Retail Team.
- Improving the NSW Retail Network.
- Improving State Operational Standards.
- Improving Compliance.
- Scoping Greenfield sites and acquisitions.
- Store openings and refurbishments.
- Project planning.
- Franchisee and Commission Agent support.
Retail Operations
United Petroleum Pty Ltd
03.2012 - 12.2013
- 300 Retail Outlets Nationally.
- Six State Managers as Direct Reports reporting to me. Eighteen Regional Managers in total nationally. OH&S Department of two personnel reporting directly to me and a Commission Agent Recruiter. Total of twenty-seven people directly under my responsibility.
- Wet Stock Management of 30Million Litres of fuel per week sold nationally.
- Wet Stock Cost Centre of $45Million per week.
- Monthly Retail FMCG Sales of
- Attending Victorian Consumer Administrative Tribunal matter on behalf of the Company.
- National Retail Compliance.
- Occupational Health and Safety Nationally.
- Branding and Image.
- Direct communications with Directors of the Business.
- Establishing and reviewing Commercial Terms for Commission Agents in the Network.
- Facility Management for Operations in Victoria, Tasmania and NSW incorporating 186 sites.
- Site interior and exterior Branding.
- Assisting in site acquisitions.
- Project Managing site openings and site closures.
- Developing and fostering relationships with Third Party Contractors.
- Administration of a $40million Cost Centre.
- Cross Department Communications and Communications with key Stakeholders.
National Compliance Manager
United Petroleum Pty Ltd
07.2010 - 07.2011
- Seven Direct Reports driving compliance nationally.
- Maintaining a manual ranking system communicated monthly to the Key Stakeholders in the Business.
- Driving Compliance in Site Standards, OH&S and monthly Promotional Campaigns.
Victoria Retail State Manager
United Petroleum Pty Ltd
10.2008 - 07.2010
- Company Overview: United Petroleum is a large independent fuel operator with over 300 outlets nationally and with an annual turnover of $3 billion and sustained retail FMCG growth of 4% per annum.
- Responsible for a Retail State system of 120 FMCG sites.
- Drove compliance at a state level for site presentation and appearance, merchandising, OH&S, branding and image, training and wet stock management.
- Fuel wet stock management of 40 million litres a month.
- Managed 6 direct reports - Area Managers
- Coordinated site closures and site openings
- Managed the day-to-day Operations of the Ethanol Yard prior to its inception in the Hastings Terminal, including four direct reports, wet stock management 300,000lts of Ethanol and maintained Terminal OH&S standards.
- Train and Inducted new Area Managers Nationally.
National Operations Manager
Healthy Habits Australia Pty Ltd
01.2008 - 09.2008
- Company Overview: Fastest growing Franchise System in Australia, revolutionary health food concept with 25 outlets nationally.
- Managing 25 Franchised retail outlets in Australia, across the eastern seaboard of Australia. Two were company stores, one in Melbourne and one on the Gold Coast.
- Reduced costs in supply chain for food costs to ensuring a healthy and profitable Business Model.
- Reduced costs in retail fit-out to provide a commercially workable turnkey concept.
- Regular monthly meetings with Franchisees to discuss Operational Best Practices such as Cost of Goods, Inventory Management, Labour Management, and supply chain management.
- Regular monthly meetings with two Area Managers to discuss Operational Compliance and Supporting Franchisees.
- Training of new Franchisees and providing their Training Program.
- Scoping & securing new sites with the Property Department.
- Project managed new site openings.
General Manager Retail
Supreme Foodservice AG Gmbh
01.2005 - 01.2007
- Company Overview: The Supreme Group has more than fifty year’s experience developing and running customised supply chain and associated service solutions in demanding environments, creating value for customers, employees, and its shareholders.
- Managed a Retail cost centre of USD$32 million with a 15% return on investment with full Profit & Loss responsibility.
- Responsible of an Inventory base of 12,000 SKUs.
- Project managed the growth and expansion of the Retail Unit in the Middle East, Africa and Europe via NATO, UN and Diplomatic Contracts.
- Managing the United Nations contract in Kabul and its forward operating bases & Diplomatic Missions such as the US Embassy and British Embassy.
- Contract Management with NATO, United Nations, Diplomatic Missions, and Governments.
- Managing Tenders and presentations with International Government Departments, NATO, Diplomatic Missions, and the United Nations.
- Managed 12 direct reports in Afghanistan, Iraq, Africa, and Europe. Departments consisted of Operations (Operations Manager and four Area Managers), Warehouse (Warehouse Manager), Inventory (Inventory Manager), Security (Security Supervisor), Administration (Administration Manager and Accountant), HR (HR Manager) and Construction (Project Manager).
- Responsible for an employment base of 250 personnel from all various cultures such as Afghani, Pakistani, Pilipino, African, Indian, Bulgarian, Romanian, Macedonian, Uzbek, Danish, Russian, English, New Zealander and Australian.
GM Concept Development
HUB International Pty Ltd
01.2003 - 01.2005
- Company Overview: AUD$2million Retail Casual Dining Chinese Joint Venture Project, where new concepts were introduced into the fast-developing Chinese Retail Market.
- Developed three Retail Food Brands for Franchising in Shanghai China which were Pizza Café, Steakery and Juice Bar.
- Opened the first commercial Juice Bar in Shanghai, China.
- Developed supply chains in Shanghai for the products and raw ingredients.
- Developed Branding for the three Retail Food Concepts.
- Developed Retail Operations and Training Manuals for the concepts.
- Designed a training and induction program for the Retail Food Concepts
- Developed packaging and uniforms for the Retail Food Concepts.
- Supervised construction and fit out for the projects.
- Consulted the Venture in its Franchising and expansion program for China.
Senior Training Manager
Burger King Australia
01.2000 - 01.2002
- Foundation employee for Burger King Victorian Operations.
- Trained staff and Managers in the Burger King Standards of Operations.
- Opened new stores.
- Trained Franchisees in the Burger King Standards of Operations.
- P&L responsibility.
Franchisee Area Manager
Pizza Hut
01.1991 - 01.2000
- Company Overview: AUD $2 Million Franchisee system where I began my career as a Store Manager working my way through as an Operations Manager and then an Area Manager. Trained and Developed through the YUM Developing Champions and Stewardship Development Program.
- Area Manger for a Franchisee who had 14 sites.
- Responsible for 7 delivery outlets and 7 direct reports.
- AUD$2 million cost centre with full P&L responsibility.
- Responsible for KPI’s such as Sales, COGS, Labour and other controllable expenses of each store
- Responsible for training and developing direct reports.
- Responsible for compliance and Mystery Shopper Program.
- Conducted monthly meetings with the store managers.
Education
Certificate 4 - Construction Management
Housing Industry Association of Australia
01.2008
Diploma - Sports Administration
Swinburne University
01.2000
Certificate 2 - Workplace Trainer and Assessor
01.1997
Skills
- Standard operating procedures
- Operational excellence
- Warehouse management
- MS office suite
- Forecasting
- Logistics management
- Performance appraisal
- Key performance indicators
- Stakeholder management
- Distribution management
Accomplishments
- Organised first Company Conference and recognised the top 20 performers.
- Successfully improved compliance nationally which lead to the Business winning the Cann Star Award for 2011. (Award for Consumer Excellence) United has won this award now three years in a row.
- Developed and reengineered key Retail Categories such as BWS, Tobacco, Confectionary, Beverages, Grocery, Electronics and Accessories, Health and Beauty, Apparel and Footwear.
- Reengineered Turnkey concepts which provided the best results based on category sales, retail sales, sales per meter square, profitability, and return on investment.
- Developed Branding and Corporate image for Supreme Retail Duty Free.
- Trained, Developed and Coached a multinational workforce with tangible effects on their quality of life.
- Double digit Sales growth, profit (EBIT) and return on investment during my tenure.
- First Multi Branded Retail Food Concept in Shanghai where consumers became familiar with a Juice Bar concept.
- Successfully trained Franchisees.
- Established Sales records.
- Established productivity records.
Timeline
National Operations Manager
United Petroleum Pty Ltd
02.2024 - 03.2025
National Retail Manager
Liberty Oil Convenience Pty Ltd
09.2019 - 01.2024
Retail Operations Support
United Petroleum Pty Ltd
05.2016 - 06.2019
NSW Retail State Manager
United Petroleum Pty Ltd
01.2014 - 05.2016
Retail Operations
United Petroleum Pty Ltd
03.2012 - 12.2013
National Compliance Manager
United Petroleum Pty Ltd
07.2010 - 07.2011
Victoria Retail State Manager
United Petroleum Pty Ltd
10.2008 - 07.2010
National Operations Manager
Healthy Habits Australia Pty Ltd
01.2008 - 09.2008
General Manager Retail
Supreme Foodservice AG Gmbh
01.2005 - 01.2007
GM Concept Development
HUB International Pty Ltd
01.2003 - 01.2005
Senior Training Manager
Burger King Australia
01.2000 - 01.2002
Franchisee Area Manager
Pizza Hut
01.1991 - 01.2000
Diploma - Sports Administration
Swinburne University
Certificate 2 - Workplace Trainer and Assessor
Certificate 4 - Construction Management
Housing Industry Association of Australia
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