Alexander Tay
Melbourne,VIC
Summary
Experienced advertising professional with six years of industry expertise. Skilled in market research, analytics, and communication, with collaborating with senior leadership to develop high-level priorities and drive operational success. Confident ability to impact success at all levels of an organization.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Social Performance Manager
Mindshare Melbourne
Southbank Boulevard, Victoria
04.2022 - Current
- Currently managing NAB Portfolio
- Researched industry trends and competitors' activities to develop new ideas for content creation.
- Collaborated with other departments to ensure brand consistency across all channels.
- Developed and implemented successful social media campaigns to support company objectives.
- Analyzed data to measure the effectiveness of campaigns and adjust strategies accordingly.
- Reviewed analytics data regularly to identify areas of improvement in our campaigns.
- Provided training and guidance to team members on best practices for utilizing social media tools.
- Liaised with senior leadership to concept and pitch strategic social campaigns and content plans.
Search Executive
MINDSHARE
11.2019 - 04.2024
- Managed NAB portfolio
- Responsible for daily budget pacing across all 14 business accounts and overlook the finance process
- Responsible for account implementation, account management, account hygiene and account optimisation
- Create fortnightly report with insights by referring to Domo Business Cloud and SA360 data and present to clients
- Create weekly competitor report by using Adthena competitor tool
- Work closely and leveraging with SEO team to optimise the accounts and to analyse user behaviour in organic traffic
- Experienced with SA360, campaign manager, Domo Business cloud and Adthena competitor tool.
Performance Marketing Executive
IPG MEDIABRANDS (REPRISE)
05.2018 - 10.2019
- Manage workflow and priorities day-to-day deliverables across Facebook, Google, and Youtube
- Managed several client portfolios, consisting of Maybank, Tourism Australia, Allianz Insurance
- Executing tests (Responsive search ads, Dynamic Search ads), collecting and analysing data, identifying trends and insights to align with our client’s key objectives
- Search campaign optimisations – testing ad copy and landing pages, ran Search Query Reports to find new keywords to bid on
- Created a budget pacing doc to track campaign performance day to day, made CPC/CPA adjustments to ensure they don’t overspend
- Studied user behaviour via Google Analytics to track bounce off rate, page load to help me make informed decisions in campaign performance
- Experience with bid management tools (Search ads 360)
- Provided campaign brief responses across clients working with Strategy and Planners and identify opportunities such proposing RLSA to retarget them on specific ad promotion
- Social buying - Lead Generation driven and awareness campaigns, weekly optimization and delivery of reporting and insight.
Financial Insurance Agent
BUSINESS CONSULTING FIRM (ALLIANZ LIFE)
01.2017 - 01.2018
- Develop positive working relationships with clients
- Approach clients via cold calling and direct mail to inquire about their insurance situations and future needs
- Explain the differences in policy specifics so clients can make informed decisions
- Follow up with clients after initial meetings or conversations
- Educate clients the importance of insurance.
Procurement Project Management Executive
HUAWEI TECHNOLOGIES (MALAYSIA)
01.2016 - 01.2017
- Prepared and reviewed subcontractor documents
- Keep track on project resources to sustain in the field
- Mitigate risk of the project
- Monitored Contracts between Huawei & Vendors
- Vendor quality audit
- Worked closely with project team, quality team in the supplier approval process
- Safekeeping a record of completed registration documents including negotiation, organized meetings, reports, and bidding documents.
Education
Bachelor Degree (HONS) Information Technology -
Asia Pacific University/APU
01.2015
Diploma IT with Business -
Asia Pacific University/APU
01.2012
SPM (Malaysian Certificate of Education) -
SMJK Confucian
01.2010
Skills
- Google Adwords & Editor
- SA360
- Campaign Manager
- Adthena Competitor Tool
- Domo Business Cloud
- Campaign Implementation
- Audience Tracking & Remarketing
- Data Analysis & Reporting
- Microsoft Excel & Word
- Stakeholder Management
- Market Research
- Analytical Skills
- Teamwork and Collaboration
- Data Interpretation
- Performance Analysis
Recognition
- Malaysia Invasion Mix Martial Arts 2015 Semi Finalist
- 11x Gold Medalist in Brazilian Jiujitsu Tournament since 2015
Languages
- English, 8, 8
- Bahasa Malaysia/Indonesian, 8, 6
- Chinese (Mandarin/Cantonese), 8, 4
Hobbies and Interests
- Traveling
- Wrestling
- Brazilian Jiujitsu
- Fitness
Certification
- Google Ads Search Certification
- Search Ads 360 Certification
- Meta Certified Media Buying Professional
- Adthena Certification Program
Languages
English
Full Professional
Malay
Professional
Chinese (Mandarin)
Limited
Chinese (Cantonese)
Limited
Affiliations
- Dedicated Brazilian Jiu-Jitsu practitioner with a passion for martial arts and physical fitness. Regularly engage in training sessions to enhance skills in grappling, ground fighting, and self-defense techniques. Demonstrated commitment to discipline, perseverance, and continuous learning through the practice of Brazilian Jiu-Jitsu
Timeline
Social Performance Manager
Mindshare Melbourne
04.2022 - Current
Search Executive
MINDSHARE
11.2019 - 04.2024
Performance Marketing Executive
IPG MEDIABRANDS (REPRISE)
05.2018 - 10.2019
Financial Insurance Agent
BUSINESS CONSULTING FIRM (ALLIANZ LIFE)
01.2017 - 01.2018
Procurement Project Management Executive
HUAWEI TECHNOLOGIES (MALAYSIA)
01.2016 - 01.2017
Bachelor Degree (HONS) Information Technology -
Asia Pacific University/APU
Diploma IT with Business -
Asia Pacific University/APU
SPM (Malaysian Certificate of Education) -
SMJK Confucian
Similar Profiles
Gourab DasGourab Das
Partner- Gaming at MindsharePartner- Gaming at Mindshare
Andrea BerryAndrea Berry
Director, Client Services at MINDSHAREDirector, Client Services at MINDSHARE
RAHUL SINGHALRAHUL SINGHAL
Ecommerce Account Manager at Mindshare (GroupM)Ecommerce Account Manager at Mindshare (GroupM)
Heather ArthurHeather Arthur
Food Service Worker at Hungry Jack'sFood Service Worker at Hungry Jack's
Cavsar KuerbanCavsar Kuerban
ECommerce at DropK CardsECommerce at DropK Cards