Alexandra BUSH
Sydney,NSW
Summary
Executive support and commercial operations professional with experience supporting senior leaders in fast-paced, high-profile environments across Red Bull Australia and Congo Brands. Brings strong judgement, discretion and attention to detail, with proven capability managing complex calendars, international travel, executive communications, meetings, budgets, events and cross-functional priorities. Commercial management experience adds a broader business lens, enabling proactive support, confident stakeholder engagement and an understanding of the operational rhythms that keep senior leaders and teams moving.
Overview
16
16
years of professional experience
Work History
Commercial & Marketing Manager, APAC
Congo Brands
11.2024 - Current
- Manage complex priorities across multiple APAC and international markets, coordinating senior internal stakeholders, distributors and external partners to keep commercial plans, launches and deadlines on track.
- Coordinated sales, marketing, finance, supply chain, e-commerce and distributor teams, consolidating information, following up actions and aligning competing workstreams.
- Prepare business plans, forecasts, pricing proposals, presentations and performance updates to support senior-level commercial decision-making and market reviews.
- Managed distributor relationships across assigned markets, overseeing communications, forecasts, promotional plans and commercial issues with autonomy and judgement.
- Coordinate product launches and strategic initiatives across Korea, Australia, Vietnam, Japan, Guam and India, balancing timelines, budgets, operational requirements and stakeholder expectations.
- Work closely with finance on budgets and P&L performance and with supply chain teams on forecasting, purchase orders, inventory and market requirements.
- Led launch of PRIME on Amazon Australia, coordinating cross-functional inputs to establish channel and ensure launch readiness.
Key Account Manager
Red Bull
11.2023 - 11.2024
- Managed the independent stores, building relationships with independent retailers and owner-operators and driving ranging, promotional uptake and in-store execution
- Planned and supported in-store trade marketing activities, including promotional calendars, POS rollouts and display execution, working with the sales, trade marketing and field teams to deliver on time and to brand standard
- Supported national key account planning across retail, petrol & convenience and on-premise channels, preparing materials for annual customer negotiations and trade investment reviews
- Produced weekly and monthly sales performance reporting covering volume, market share and promotional ROI to inform commercial decisions
- Acted as a key point of contact for senior customer stakeholders and internal teams, managing meetings, follow-ups and action plans for major accounts
- Managed sales leadership schedules, travel and meetings, including preparing board-level presentations and national sales conference content
Executive Assistant to Sales Director
Red Bull Australia
11.2021 - 01.2024
- Provided high-level executive support to the Sales Director in a fast-paced national sales environment, acting as a trusted point of contact and helping manage day-to-day priorities and business rhythms.
- Managed a complex executive calendar, coordinating meetings, resolving clashes, anticipating requirements and protecting time for high-priority strategic activity.
- Coordinated domestic and international travel logistics for senior leadership, ensuring seamless itineraries and timely adjustments to changing schedules.
- Prepared presentations, reports, agendas, and briefing materials for leadership meetings and strategic planning, enhancing communication and decision-making.
- Managed confidential and commercially sensitive information with discretion and sound judgement while liaising with senior internal and external stakeholders.
- Supported budget administration and financial processes, including purchase orders, invoice processing, and expense tracking for the entertainment function.
- Planned and delivered major leadership conferences, sales offsites and internal events for 200+ attendees, managing venues, vendors, budgets, logistics and on-site execution.
- Coordinated with cross-functional teams, agencies, suppliers and partners to ensure actions were followed through and key initiatives progressed smoothly.
Legal Assistant to General Counsel & Regulatory Team
Red Bull Australia
09.2019 - 10.2021
- Provided comprehensive executive, legal and administrative support to the General Counsel and in-house legal team across commercial, corporate and regulatory matters.
- Coordinated deadlines, advice, documents and stakeholder communications across internal teams and external law firms, ensuring accurate and timely follow-through.
- Maintained contract registers, legal databases and matter tracking, supporting strong document control, renewals and governance processes.
- Managed invoices, legal budgets and reporting and supported the administration of contracts, NDAs, sponsorship and supplier agreements.
- Handled highly confidential and commercially sensitive information with a high degree of discretion and professionalism.
Production Coordinator – Production Unit Team
Nine Network
01.2016 - 12.2018
- Managed complex calendars, meetings and domestic/international travel while providing day-to-day administrative and operational support to creative and development teams.
- Prepared pitch documents, presentations and development materials; processed expenses and coordinated workshops and team events.
Production Coordinator – Executive Production Team
Endemol Shine Australia
05.2015 - 01.2016
- Supported senior production leadership, including the CEO, with calendars, meetings, complex travel itineraries, expenses and executive administration.
- Acted as a coordination point across development, digital and marketing teams to maintain alignment and progress business initiatives.
Post-Production Story Assistant – Married at First Sight
Endemol Shine Australia
01.2015 - 05.2015
- Supported a high-volume post-production environment by reviewing footage, identifying key storylines and coordinating content for producers and editors.
- Collaborated with writers to develop compelling storylines for television productions.
- Assisted production teams in organizing scripts and coordinating schedules.
- Conducted research to support character development and plot consistency.
Story Assistant – Big Brother Production Team
Endemol Shine Australia
07.2013 - 12.2014
- Supported producers and editors in a fast-paced live production environment, tracking storylines, compiling key footage and coordinating daily content requirements.
- Collaborated with writers to develop engaging story concepts and character arcs.
- Assisted in script revisions to enhance dialogue and narrative flow.
- Coordinated meetings between creative teams to streamline project updates.
Production Assistant – Big Brother Casting Team
Endemol Shine Australia
04.2013 - 07.2013
- Coordinated national travel and logistics for casting producers and crew, managed candidate records and organised final auditions with Executive Producers.
- Developed run sheets and briefed casual support staff to ensure efficient execution of large-scale casting days.
Researcher / Production Assistant – Development Team
Endemol Shine Australia
01.2012 - 04.2013
- Prepared research, pitch documents, presentations and development assets while coordinating closely with producers, casting directors and designers.
Production Assistant to Group Network Production Executives (Part-time)
Seven Network
02.2011 - 12.2011
- Provided executive support to senior network production executives, coordinating schedules, meetings, travel and expense administration.
- Acted as liaison between executive leadership, production teams and talent to support smooth communication and operations.
Education
High School Diploma -
Ascham
Sydney01-2008
Bachelor of Arts - Communications and Media Studies
Macquarie University
SydneySkills
- Executive & Diary Management
- Complex calendars, competing priorities, meeting coordination and forward planning
- Executive Communications
- Presentations, reports, agendas, correspondence and confidential communications
- Business Operations
- Purchase orders, invoices, expense management, reporting and process coordination
- Forecasting, budgets, P&L exposure, distributor management and business planning
- Travel & Logistics
- Domestic/international travel, detailed itineraries, accommodation and schedules
- Stakeholder Management
- Senior leaders, distributors, customers, agencies, suppliers and cross-functional teams
- Events & Leadership Forums
- Conferences, offsites, executive meetings and large-scale events for 200 attendees
- Discretion & Judgement
- Sensitive information, legal matters, prioritisation and trusted executive support
- Budget management
Personal Information
Title: EXECUTIVE ASSISTANT | SENIOR EXECUTIVE SUPPORT | COMMERCIAL OPERATIONS
Timeline
Commercial & Marketing Manager, APAC
Congo Brands
11.2024 - Current
Key Account Manager
Red Bull
11.2023 - 11.2024
Executive Assistant to Sales Director
Red Bull Australia
11.2021 - 01.2024
Legal Assistant to General Counsel & Regulatory Team
Red Bull Australia
09.2019 - 10.2021
Production Coordinator – Production Unit Team
Nine Network
01.2016 - 12.2018
Production Coordinator – Executive Production Team
Endemol Shine Australia
05.2015 - 01.2016
Post-Production Story Assistant – Married at First Sight
Endemol Shine Australia
01.2015 - 05.2015
Story Assistant – Big Brother Production Team
Endemol Shine Australia
07.2013 - 12.2014
Production Assistant – Big Brother Casting Team
Endemol Shine Australia
04.2013 - 07.2013
Researcher / Production Assistant – Development Team
Endemol Shine Australia
01.2012 - 04.2013
Production Assistant to Group Network Production Executives (Part-time)
Seven Network
02.2011 - 12.2011
High School Diploma -
Ascham
Bachelor of Arts - Communications and Media Studies
Macquarie University