Alexandra Hand

December 2014 - Current

9 Years+

• Planned and implemented marketing campaigns to promote the company, it's range of products and special offers.
• Coordinated design and media teams to develop high-quality creative assets.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Generated post campaign reports to track KPIs and evaluate campaigns, providing key insights and sharing results.
• Managed sponsorships to complement marketing objectives.
• Cultivated relationships with key stakeholders - both internal and external - including senior management, sponsorship contacts, suppliers and interstate staff.
• Responsible for managing national sales conference and coordinating 100+ interstate delegates and their relevant flights, transfers, accommodation, gala dinner event and all communications.
• Recruited and hired capable team members to add value and diverse skills set to marketing department.

March 2010 - December 2014

4 Years, 10 Months

• Acted as 2IC to National Marketing Manager, offering support via varied duties.
• Boosted brand awareness and generated leads while managing above the line and below the line marketing campaigns.
• Successfully project managed marketing campaigns simultaneously, on time and to budget.
• Provided weekly KPI reports to Management to track lead generation campaigns - specifically Cost Per Lead - and sales results to validate and demonstrate success of marketing campaigns.
• Managed workflow between staff, maintaining Project Planner documents and creative material distribution.
• Coordinated with design and media teams to develop high-quality creative assets.
• Created social media content calendar and used third party social media management tool, Hootsuite, to schedule content across various platforms.
• Responsible for maintaining company's online reputation and positive image via review sites, including Google Review and Product Review.
• Provided copy for external marketing campaigns and stake holder communications to suppliers, as well as internal staff newsletters and company announcements.
• Ran national sales competitions to motivate staff and increase sales results.

August 2009 - March 2010

8 Months

• Assisted Owner in running a boutique ad agency, managing a variety of small businesses.
• Liaison point with advertising agencies, media and key client stakeholders
• Maintained advertising budgets.
• Ran weekly marketing reports, advising media spend, lead numbers and cost per leads, as well as sales results.
• Handled external communications with media and public relations professionals.
• Collated quotes for marketing materials and promotional items.
• Coordinated marketing campaigns e.g. direct mail letterbox drops, TVCs and EDMs.
• Proofread all content and marketing materials prior to publishing.
• Negotiated rates with media sales companies.

October 2008 - March 2009

11 Months

• Responsible for providing visitors with a positive first impression.
• Greeted incoming visitors and customers professionally and provided prompt, friendly assistance.
• Answered phone promptly. Collected and distributed messages to team members and managers to support open communication and high customer service.
• Organized, maintained and updated information in computer databases.
• Updated and maintained company's social media presence - Facebook page.
• Created and distributed customer EDMs promoting special offers and company news.