ALEXANDRA HATSWELL

Girlswear & Accessories

• Presenting detailed trend documents to the brand at the start of every new range.
• Full ownership of by monthly trend document that consider brand identity, brand customers, trends & sales. Doc outlines: key customer mindset, macro trends, key influencers & brands, new range direction, key big ideas, key styles, key outfits, key fabrics & colours, key graphics (with assistance from graphics team), key accessories, key shoes, trend bell curve showing life cycle from test to decline.
• Styling of all brand marketing shoots, assisting with VM & ecom styling & providing styling tips for retail teams.
• Assist buying, production, marketing & VM team to ensure range is well executed & ensuring vision comes to life.

Guyswear Wovens

• Full ownership of category.
• Collaborated with manufacturers, from sourcing, costing & execution.
• Adhered to the critical path & ensuring all stages of the products development adhered to deadlines.
• Sending clear & detailed briefs to suppliers.
• Monitoring quality standards compliance.
• Reviewing sales with team & assisting with any actions that are required.
• Working directly with buying manager.
• Assisting with trend direction for category.

Girls Wovens - March 2019 to Sept 2020.

Guys Wovens - Oct 2020 to April 2021.

See above PD responsibilities.

Girls Wovens & Swimwear

Assist senior PD with all PD responsibilities (see above).